Your Annual Marketing Department Toolkit

2. "Finally! Here's
Everything You'll
Want To Grow Your
Business Easier,
Faster and SMARTER
-- No More
Wondering What To
Do, or How To Do It!
Get Ready To Watch
Your Revenues Soar!

3. The 54 Different Marketing Tasks You Need to Do Every Year
Send Out OVERSIZED Postcard – 12 months

4. Send Out Nuggets Postcard – 12 months
The 54 Different Marketing Tasks You Need to Do Every Year

5. Send Out E-Mail Newsletter – 12 months
The 54 Different Marketing Tasks You Need to Do Every Year

6. Send Out Referral Email to NEW customers – 12 months
The 54 Different Marketing Tasks You Need to Do Every Year

7. Send Out Lost Customer Reactivation Campaign – Every Quarter
The 54 Different Marketing Tasks You Need to Do Every Year

8. Send Out Themed Cash Flow Surge Campaign – Every Quarter
The 54 Different Marketing Tasks You Need to Do Every Year

9. Are You Interested
In Saving Time and
Money And An
Endless Flow Of
Leads All 12
Months a Year?
The 54 Different Marketing Tasks You Need to Do Every Year

10. Your Ultimate Magnetic Offer Generator
The 54 Different Marketing Tasks You Need to Do Every Year
Adjective,
Key Problem,
Noun,
Big WIN
Do You Want
IRRESISTIBLE
OFFERS?

11. The 54 Different Marketing Tasks You Need to Do Every Year
Everything Starts With Capturing Their
Attention and Getting Them To Raise Their
Hand As Interested -- What Do You Have If
You Don't Get Their Contact Information?

12. The 54 Different Marketing Tasks You Need to Do Every Year
Nothing, Nada,Zippo,Zilch, DiddlySquat

13. Massive Response
Marketing Lead
Generations & Lead
Magnets

14. $51K-Home-Page-Website Transformation
Massive Response Marketing Lead Generations & Lead Magnets
Your web site is your ambassador,
your P.R. pro, and your salesperson. If
your site "just exists- eventually, your
business may not."

15. Things Marketers Should Automate
Massive Response Marketing Lead Generations & Lead Magnets
You have to use
automation to
understand buyer
intent, engage in
your prospects’
interests and allow
them to self-move
through their
journey.

16. The Invasion of Advertising by Medium A Timeline
Massive Response Marketing Lead Generations & Lead Magnets
The only way to reach consumers
now and in the future is to stop
interrupting what people want to
consume.

17. Massive Response Marketing Lead Generations & Lead Magnets
Watch Your Engaging Lead Magnets
Progress The Sale....
How To Create A Lead Magnet Step-By-Step & "How to
Attract Your Ideal Customer"

18. Interested In Becoming a Lead-Gen Specialist- Tools & Media’s
Massive Response Marketing Lead Generations & Lead Magnets
Here’s the first 3 to start with:
•Whitepaper
•Case-study
•Landing page

19. Interested In Becoming a Lead-Gen Specialist- Tools & Media’s
Massive Response Marketing Lead Generations & Lead Magnets
#1 Challenge is generating more leads. It starts with
the PROSPECT!
The Motivating Sequence:
1. Attention- Headline that’s BENEFIT RICH
2. Problem - Start the body copy with the
prospect’s problem or goal- Getting it to the
front burner.
3. Solution - Explain Irresistible Offer
4. Proof - Testimonials Offline and Online - Videos
5. Action = CTA

20. Lead Magnets Checklist
Massive Response Marketing Lead Generations & Lead Magnets
"Content
So Good
They
Would Be
Willing To
Pay For It"

21. Create a Lead Magnet That Captures Leads Work Sheet
Massive Response Marketing Lead Generations & Lead Magnets
Discover how
to create a lead
magnet quickly
and efficiently
in this helpful,
step-by-step
guide.

22. Authority
“Content Marketing”
It's All About
Educating
Them Through
Their Buying
Journey.

23. A Content Marketing Strategy That Works
Authority “Content Marketing”
Authority comes
from taking what
you know best
and sharing it with
others for
their benefit.

24. How to Create Content That Converts
Authority “Content Marketing”
How To Tell a
Story Over Time
that Transforms an
Audience Into
Clients or Patients

25. How to Effectively Promote Your Content
Authority “Content Marketing”
How To Use
Alliances,
Competition, and
Your Enemies to
Get More Likes,
Shares, Links, and
Traffic

26. Simplify Your Content Marketing Strategy with a One-Page Plan
Authority “Content Marketing”

27. The 5 Pillars of Successful Content Marketing
Authority “Content Marketing”
Learn why content
marketing really
works or why it’s
important.
Think of it as
Relationship
Marketing

28. The Essentials of a Documented Content Marketing Strategy
Authority “Content Marketing”
Regardless of the
format you use, this
document will walk
you through the steps
you need to
follow and the
questions you need to
ask as you create your
content marketing
strategy.

29. Endless Funnels
Lifetime Values & Referrals

30. 2015 Lifecycle Marketing Planner
Endless Funnels
Use this planner to
record ideas and
insights about the
biggest
opportunities you
see in your
marketing and
sales.

31. 10 Tips for Accelerating Your Pipeline
Endless Funnels
This white paper will
walk you through
ten ways that
marketing
automation can help
you shorten the
length of your sales
cycle — without the
additional
investment in time
and resources.

32. NO BS Direct Marketing System
Endless Funnels
Capture + Amplify
+ Maintain =
Perpetual Growth

33. 20 Step Sales Funnel
Endless Funnels
Step 1: Create a powerful, unique
marketing message (“a compelling
story”) that separates you from your
competition. This statement / offer
needs to be a clear & concise reason to
call you versus anyone else.
Step 2: Create your list of prospects.
Starting with your existing database of
past/current clients & Source of
Income.
And So Much More….

34. Modern Marketing Circa
Endless Funnels
Discover
Strategic
Database
Marketing
and How To
Apply It.
Stay In The Conversation

35. Customer Journey Map
Endless Funnels
People Buy When They Are Ready
To Buy. You Want To Stay In The
Conversation.

36. Empathy Map
Endless Funnels
Focus
On
Emotional
BENEFITS
People
Buy On
Emotions

37. The Machine-Process Map
Endless Funnels
Technology
Is Your
Friend

38. Experience Map
Endless Funnels
"Most People Fall In Love With
Their Products, Instead of Their
Prospects"
People love to be led...

39. Emotional Direct
Response
Marketing
If You Can't Measure it, It
Doesn't Exist!“
Must Be Accountable &
Measurable

40. Why Direct Response Client Attraction Systems
Emotional Direct Response Marketing
A system designed
to accelerate your
business growth to
the next level by
attracting more
clients, making more
money and
multiplying your
business.

41. How To Develop A Marketing SYSTEM
Emotional Direct Response Marketing
Reliable,
Predictable,
Consistent
SYSTEMS
That Affordably and
Efficiently Provide
Abundant Quantities
of Quality Prospects,
Customers, Clients.

42. 10 Rules of No BS Marketing Diet
Emotional Direct Response Marketing
Memorize them
by heart so you
can save time,
effort and money
and become
successful in
marketing
anything under
the sun.

43. Do Marketing That Works
Emotional Direct Response Marketing
Do marketing
that works and
avoid
unproductive,
unaccountable
advertising.

44. Essential Elements In Direct Response Marketing
Emotional Direct Response Marketing
Your guide and
checklist to get
them to
respond...

45. The 10 Money Making and Marketing Rules
Emotional Direct Response Marketing
1. There will always be an offer or offers.
2. There will always be a reason to respond now.
3.There will always be clear instructions on how to
respond.
And More….

46. Effective Direct Response Marketing
Emotional Direct Response Marketing
Learn to effectively
generate an
immediate
response from
consumers.
"Stop Being An Advertising Victim"

47. Marketer Cheat Sheet
Emotional Direct Response Marketing
• Marketing & Position
- 58 Tips
• Lead Generation
- 121 Tips
• Lead Conversion
- 95 tips
• Up-selling/Cross-sell
- 95 Tips
• Client Fulfillment
- 88 Tips
• Referrals
-48 Tips

48. Defining Your Ideal Customer Resource
Emotional Direct Response Marketing
"They Don't
Care How Much
You Know, Until
They Know How
Much You Care”
Marketing
Everyone the
Same Is Like
Marketing To
Nobody....

49. 10 Profit Triggers
Before, During & After
Building Blocks to Grow Your
Business Easier, Faster and
SMARTER.

50. 1. Narrowing Down And Choosing A Single Target Market
(At A Time)
10 Profit Triggers
Before Building Blocks
Always Engineer
Reciprocity

51. 2. Inspiring Your Perfect Prospects To Pursue You Rather
Than You Pursuing Them
10 Profit Triggers
Before Building Blocks
Take
Control Of
The Process

52. 3. Educating And Motivating Them So That They’re
Anxious To Give You Money.
10 Profit Triggers
Before Building Blocks
Givers...
Get...
An Educated
Buyer Is A
Loyal
Buyer....

53. 4. Presenting Your Client Focused UNQUIE BENEFITS &
Hidden Benefits
10 Profit Triggers
During Building Blocks
They Only Care
About What's In
It For Them.....
Be In A
Competition Free
Zone

54. 5. Delivering An Amazing Experience To Them. Executing
Your WOW Factors
10 Profit Triggers
During Building Blocks
Exceed
Expectations
Out
Nordstrom,
Nordstrom

55. 6. Providing Amazing Service “Benefits" After The Sale
Has Been Finalized. Over Delivering is the Secret!
ALWAYS OVER-DELIVER
10 Profit Triggers
During Building Blocks
Remember
Lifetime
Values &
Referrals

56. 7. Get Testimonial Online & Offline - While You
Frequently Nurturing The Relationship
10 Profit Triggers
After Building Blocks
Focus On Your
Unique
Advantages...
... Even If You Offer
To Write Them For
Their Approval.
Offer to write them
for their approval.

57. 8. Orchestrate And Finely Tune Your Referral Processes,
You Must Implement Accountable & Measurable
Actions
10 Profit Triggers
After Building Blocks
Referrals are #1 of
the BIG 3 R's
Listen, almost
nothing good
happens
automatically, only
bad happens...
Referral
Programs

58. 9. Client RETENTION- What Do They Want Next?
10 Profit Triggers
After Building Blocks
6-Times easier
to sell than
getting a new
client.
Stay in the
conversation,
with irresistible
offers....

59. 10. Client REACTIVATION
10 Profit Triggers
After Building Blocks
"It's You Job To
Rescue Your Lost
Customers“
If they get lost,
it's your job to
bring them
home to
Mama....

60. USP- Unique
Selling
Proposition or
“Ultimate
Strategic
Positioning”
statement

61. USP- Unique Selling Proposition
18 Reasons Presentation
• Can your USP create
speed?
• Is what you say
believable.
• Can you make a big
promise in your USP?
And MORE….

62. USP- Unique Selling Proposition
Creating a Winning USP AMC + USP Media Idea Generator
Discover The Most
Important And
Challenging
Question You Will
Ever Answer About
Your Business.

63. USP- Unique Selling Proposition
The 6 Step USP Builder Process
Learn the 6
simple tips
that will
guide you to
build a
winning USP.

64. USP- Unique Selling Proposition
USP Builder Mindmap Questions + USP Ideas
A tested Mind
map to build a
USP that stands
out, plus tons of
USP Ideas that
will surely inspire
you

65. USP- Unique Selling Proposition
USP Breakthrough
Step 1: Choose Your
Buyer.
Step 2: Choose What
it is You’re Selling.
Step 3: Choose Your
Unique Angle.
And MORE…

66. Copywriting-
Selling - One to
Many

67. "Remember, It's Your Magic Words
That Brings You Riches"

68. Copywriting- Selling - One to Many
Headlines
LEARN HOW TO
WRITE
ATTENTION
GRABBING
HEADLINES THAT
CONVERT

69. Copywriting- Selling - One to Many
Bullets
Fascinate, Tease
& Shoot to Kill!
Learn How a
Single Bullet Can
Get a Customer
to Buy

70. Copywriting- Selling - One to Many
Stories SELL, Facts TELL
What really makes a
good story that
sells? Discover How
To Create Powerful
Copywriting With
Simple Story
Frames.

71. Newsletters & E-
Letters
(Known as the #1 Media....)

72. Newsletters & E-Letters
Building a
relationship
encourages
customer
retention...
improving
lifetime values.

73. Referrals
"Remember, almost nothing good happens
automatically, only bad happens? Have you
ever heard of Murphy's Law?

74. Referrals
The Definitive
Guide To Turning
Casual Contacts
Into Solid Sales
Opportunities.
Endless Referrals

75. Referral
Flood Your
Business with
NEW CUSTOMERS
The Ultimate NO B.S.
Referral Machine

76. Referral
How To Get More
Referrals &
Differentiate
Yourself From The
Competition
Unique Sales Stories

77. Referral
Take Command of
Your Referrals
Unstoppable Referrals

78. Sales
Mountain
& Sales
Scripts It's All About Turning
Shoppers Into Buyer With
Sales The Wear Well....

79. Sales Mountain & Sales Scripts
How Scripts
Can Help
You Increase
Sales

80. Sales Mountain & Sales Scripts
Sales Mountain
Selling
is a
SYSTEM!

81. Sales Mountain & Sales Scripts
Secrets To Writing Killer Prospecting Scripts
Killer
Scripts
That
Converts

82. Sales Mountain & Sales Scripts
THE IMPORTANCE OF SALES SCRIPTS
Don't fight it --
Carefully Crafted
Words in
Sequence are
Better Than
Word Salad

83. Sales Mountain & Sales Scripts
Scripts
What's more
effective --
Carefully
crafted words
in sequence, or
word salad?

84. Sales Mountain & Sales Scripts
Scripts
Are you or
your team
maximizing the
effectiveness
of your
conversations?

85. Sales Mountain & Sales Scripts
Scripts
One greeting
line out of 34
produced a
300% higher
sales
conversion.

86. Sales Mountain & Sales ScriptsNow, that you have a taste of what you
want to grow your business easier, faster &
SMARTER. It's time to take action to
implement what you've discovered.

87. We can walk you through
each step or do it for you. It's
time to take your business to
a higher level.
Don't let this
opportunity slip away.
www.AtlantaMarketingCenter.com/self-assessment
brad@AtlantaMarketingCenter.com
Cell #770-330-9595

88. Are You Interested In
Increasing Profits?

89. Sales Mountain & Sales ScriptsAre you seriously interested
in generating more leads
into a proven funnel to turn
shoppers into buyers with
sales that wear well?
www.AtlantaMarketingCenter.com/self-assessment
brad@AtlantaMarketingCenter.com
Cell #770-330-9595

90. How about
increasing your
average
transaction
values?

91. How about
systems to
dramatically
increase your
client or patient
lifetime values?
www.AtlantaMarketingCenter.com/self-assessment
brad@AtlantaMarketingCenter.com
Cell #770-330-9595

92. Are YOU interested in having
more free time?

93. Imagine how
you are
going to feel
having all
this done.
www.AtlantaMarketingCenter.com/self-assessment
brad@AtlantaMarketingCenter.com
Cell #770-330-9595

94. Sales Mountain & Sales Scripts
Transforming your business from
the inside out, where you are
attracting an endless flow of your
most desirable clients -- While
slashing the fat and waste out of
your hard earned money
advertising your business.

95. Is it time you reach out to your tribe with
consistent multimedia message to keep
them engaged with you?

96. Are you still interested in delivering irresistible offers to
generate an endless flow of quality leads?
www.AtlantaMarketingCenter.com/self-assessment
brad@AtlantaMarketingCenter.com
Cell #770-330-9595

97. Are you intrigued by delivering
content they love, and raving
about to everyone they know?

98. Do you ever ask yourself how to do advertising that's
actually works? Providing you a healthy ROI....
www.AtlantaMarketingCenter.com/self-assessment
brad@AtlantaMarketingCenter.com
Cell #770-330-9595

99. Will you be ready to employ what you
discover in the before, during and after
building blocks in the "10 Profit Triggers?"

100. Can you image what it's
going to be like to be in
a COMPETITION FREE
ZONE?
Are you interested in
higher margins?
www.AtlantaMarketingCenter.com/self-assessment
brad@AtlantaMarketingCenter.com
Cell #770-330-9595

101. Do you want to do a better job with
the persuasive words you use,
getting them saying YES?

102. Will you be ready for
your clients or
patients always in
demand for your
newsletters?
www.AtlantaMarketingCenter.com/self-assessment
brad@AtlantaMarketingCenter.com
Cell #770-330-9595

103. Right now, you're invited to take the giant
step to work ON your business. Are you
ready to increase your profits?

104. FreeSpecial Brilliant Business Breakthroughs:
www.AtlantaMarketingCenter.com/yamdt-bonuses/

105. Considering what's on my plate, there is
limited opportunities to work directly
with my team. Therefore, you ought to
take the giant step now.
www.AtlantaMarketingCenter.com/self-assessment
brad@AtlantaMarketingCenter.com
Cell #770-330-9595