Analysis of the National Football League

1. Bradley Deeg
(braddeeg)
The National Football League

2. Product
 32 teams located in 30 different cities
 16 game regular season beginning in
September, four rounds of playoffs
 Games played primarily on Thursday, Sunday,
and Monday

3. Persona – Cal
 24 year old male
 Loyal, will stay with their team through controversy and failure
 Treats games as a social event
 Has friends and family who also follow the league
 Doesn’t attend many games

4. Financial Info Graphic

5. Super Bowl Viewership 1990-2019

6. Business Model
 Ticket Sales
 Merchandise and concessions
 Sponsorship deals
 Television viewership
 Exclusivity deals for television (NFL Network, Amazon, ESPN, etc.)

7. History of the League – Origins to
today’s NFL
 1920 – League formed in Canton Ohio
 1936 – First draft for college players is held
 1959 – Competing AFL is formed, NFL takes many of
its ideas
 1967 – First Super Bowl is held, AFL vs. NFL
 1970 – AFL/NFL Merger, leagues combine
 1986 – USFL files antitrust lawsuit against the NFL
 1986 – Competing USFL folds due to lack of funding
 1987 – Major strike held by the players, attendance
plummets and networks try and back out of deals

8. Modern Day and Commissioner Goodell
 2005 – First International game held in Mexico City
 2006 – Roger Goodell promoted to commissioner – looks to
change leagues’ image
 2007 – Goodell retires NFL Europe and begins international
games in London
 2007 – Begins new player conduct policy, suspending
players for off field activities
 2011 – Player strike that ends before the regular season
begins
 2013 – NFL reaches settlement with former players over
CTE head injuries
 2016 – Goodell expands international games to Mexico City
every year
 2018 – League reaches deal with Amazon to stream
Thursday games for free

9. What Makes the League so Popular
 Short seasons and very few games keeps people
interested in every game
 “Any Given Sunday” and the league’s parity
 Embracing highlights, personalities, and other fun aspects
of the sport
 Interesting storylines throughout the season

10. Competing Leagues
 NFL has out financed other competing football leagues
Parity Yes No Yes No
Top Talent Yes No Yes Yes
Highlights Yes Yes No Yes
International
Appeal
Some No Yes Yes
Good Pace of
Play
No No No Yes

11. Prediction - Success
 Lack of competition makes the NFL one of the two main sources for football
 While slow moving, the league is working to resolving its major controversies
 Goodell Looks to improve league revenue to $20 Billion by 2025

12. Sources
 https://www.investopedia.com/articles/personal-finance/062515/how-nfl-makes-
money.asp
 https://www.sportsbusinessdaily.com/Journal/Issues/2017/03/06/Leagues-and-
Governing-Bodies/NFL-revenue.aspx
 https://www.recode.net/2018/4/26/17287060/nfl-amazon-streaming-thursday-
night-games-new-deal-2018-2019-prime-twitch
 https://sportsday.dallasnews.com/dallas-
cowboys/cowboysheadlines/2015/06/23/nfl-writer-why-i-d-take-nyg-s-odell-
beckham-jr.-over-dez-bryant
 https://en.wikipedia.org/wiki/American_Football_League
 http://digg.com/video/randall-cunningham-buddy-ryan-jon-bois
 http://harvardsportsanalysis.org/2016/12/which-sports-league-has-the-most-
parity/