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Super Bowl Study - Full List
1. SUPER BOWL
TM
xlvii i
AD EFFECTIVENESS STUDY
BRAND
LIFT
RANK
Hyundai Genesis
39.50%
1
Budweiser
37.76%
2
Jeep Cherokee
36.05%
3
Sony Crackle
25.57%
4
Sonos
25.01%
5
The Amazing Spiderman 2
20.53%
6
Axe Peace
19.68%
7
Alex and Ani
19.41%
8
Radio Shack
16.64%
9
Priceline
15.60%
10
Hyundai Elantra
13.70%
11
Honda
13.62%
12
Captain America
13.12%
13
Subway
12.16%
14
Pepsi
10.81%
15
Butterfinger
10.74%
16
T-Mobile
9.83%
17
M&M's
9.65%
18
Hulu
9.63%
19
Doritos
9.60%
20
WeatherTech
9.02%
21
Heinz Ketchup
8.94%
22
Need for Speed
7.93%
23
Coca-Cola
7.75%
24
Dannon Oikos Greek Yogurt
7.23%
25
Maserati
5.22%
26
GoPro
4.82%
27
Microsoft
4.80%
28
Chobani Yogurt
4.74%
29
Ford Fusion Hybrid
4.58%
30
Intuit
4.34%
31
Bud Light
4.11%
32
Scientology
3.47%
33
GoDaddy
3.32%
34
H&M
3.17%
35
Squarespace
2.78%
36
SodaStream
2.73%
37
Smart
2.58%
38
Pistachios
2.28%
39
Transformers: Age of Extinction
2.16%
40
Geico
1.60%
41
Kia
1.32%
42
Audi A3
1.14%
43
TurboTax
1.12%
44
Beats Music
1.06%
45
Bank of America
0.73%
46
Volkswagen
0.32%
47
Sprint
0.13%
48
Swiffle Vacuum
-0.70%
49
Jack In The Box
-1.31%
50
Toyota Highlander
-1.32%
51
Cheerios
-3.00%
52
GoldieBlox
-5.73%
53
CarMax
-7.29%
54
Chrysler
-20.06%
55
Chevy Silverado
-23.3%
56
Jaguar
-31.66%
57
This study was conducted across Internet-connected devices via the proprietary software platform, BrandAds Bridge, and included 37,440
participants from around the United States. Participants described how likely they were to purchase a product or service from a particular brand
by choosing a single answer from 5 choices ranging from “very likely” to “very unlikely.” Surveys were completed by the control group prior to
the airing of the Super Bowl™ and by the separate exposed group after they had watched the Super Bowl™.