At the SummitUp 2010 Conference, I gave a presentation on BECOMING A TALKABLE BRAND. These slides offer a summary of my talk. If you attended the talk, these slides will make complete sense. If you didn't attend, vital information is missing. Sorry. Next time attend. Dig?
2. The following slides were
presented
at the SummitUp Conference
in
Dayton, OH on Oct. 19, 2010
www.SummitUp.org
3. Word of Mouth is the primary
factor behind 20% to 50% of all
purchase decisions.
source | “A New Way to Measure Word-of-Mouth Marketing” (McKinsey Quarterly, April 2010)
4. The typical American
mentions specific brand names
60 times per week in offline
and online conversations
source | Keller Fay “ Talk Track” report (2010)