Presentation from a talk on the future of mobile in the retail/product environment.

1. Emerging and Future Mobile!

2. !About me!
mark.brill@brandemotivity.com!
@marktxt4ever!
txt4ever.wordpress.com!
20 years in digital!
Mobile Strategy!
9 years in mobile!
& Innovation!
Chair of DMA
Senior Lecturer Mobile Council
in
Chair of DMA
Future Media! Awards!

3. We’ve
come
a
long
way

4. !The rise of the convergent device!

5. Impact
of
Mobile
Commerce

6. Electrical
Items
are
top
of
the
list
• Researching
of
big
purchases
is
key

7. New
ways
to
make
content

8. The
revolu>on
will
not
be
televised

9. The
fall
of
old
media

10. Data
driven
brands

11. The
future
is
(open)
data

12. There
are
many
ways
to
use
data
Scenetap
uses
face
recogni9on
in
bars
to
iden9fy
how
meny
men/women
there
are,
their
ages
and
how
busy
the
venue
is.
Creepy?

13. Loca>on
is
important
Mobile
is
very
much
about
loca9on,
from
search,
to
vouchering
to
social
media.

14. SoMoLo
is
not
just
for
shops

15. The
future
is
gamifica>on

16. Content
and
co-­‐crea>on

17. Do
we
want
surprises?
KLM
Surprises
delivered
relevant
giEs
to
passengers
who
had
checked
in
at
the
airport
on
social
media.

18. Or
just
get
a
beJer
service?

19. Connec>ng
Products

20. Extending
tradi>onal
media

21. Everything
becomes
responsive
In
Spain,
Fiat
ac9vated
road
signs
to
promote
their
Evo
car

22. Audio
becomes
responsive
Shazam
for
TV
allows
brands
to
ac9vate
any
advert
to
nearly
200
million
users

23. Shops
won’t
be
shops

24. They
can
pop
up
anywhere

25. Mobile
connects
devices

26. Fric>onless
Connec>ons

27. The
wheel
is
reinvented

28. And
new
ways
to
interact

29. Ac>va>ng
Brands

30. The
future
will
feel
different

31. There
will
be
new
devices

32. There
will
be
new
screens

33. The
future
seems
uncertain?
Don’t
worry
about
it
Because
the
future
is
already
here