BrandSpeakAsia's Digital Marketing Boot Camp was created to equip people in using Digital Marketing tools to their advantage. The topics consist of strategies for brand awareness campaign creations, social engagement, direct to business transactions, and more.

2. Since 2006
brandspeakasia.com
@brandspeakasia

3. About BrandSpeakAsia
Founded in 2006, BrandSpeakAsia started as a Public Relations firm
specialising in Event Management, Media Relations, Design and
Marketing Campaign Development for top corporations and
prestigious associations.
As the years added to its expertise and experience, the company has
evolved to be a full Creative and Branding Company with a passion to
help brands build their identity, carve their position in the market, take
on and engage the world, digitally that is, one step at a time.
In 2014, BrandSpeakAsia launched SPARK WORLD INFLUENCERS as
a new addition to its core expertise which focuses on Influencer
Management and Digital Marketing.

5. CORE EXPERTISE
• Public Relations
• Event Management
• Design
• Digital Marketing

6. CLIENTS: BANKING AND FINANCE

7. CLIENTS: LIFESTYLE

8. CLIENTS: NON-PROFIT

9. BRAND COLLABORATIONS

10. Founder, President and CEO
BrandSpeakAsia, Inc.
15 Years Industry Experience
• Brand Building and Management
• Public Relations
• Marcom Campaign Development
• Talent Management
• Digital Marketing
Brand Consultant to various
companies such as First Asia
Ventures, Inc., BPI, BPI Family Bank,
Atlas Copco, among others.
SpeakerAbout the
Leigh De Armas
leighdearmas
leighmond

11. JUNE 2018

12. OBJECTIVES OF THE TRAINING
• Introduce the Basics of Digital Marketing
• Assess Current Brand Position and Define Brand Goals
• Learn Various Digital Marketing Tools and its Benefits
• Leverage on these Tools to Achieve Effective Marketing and
Business Results
• Learn How to Create an Effective Digital Marketing Campaign
Using a Dashboard of Measurement Tools

13. DEFINITION OF DIGITAL MARKETING
• The marketing of products and services using digital
channels and technologies to reach consumers with
the objective of promoting brands through various
forms of digital media mainly on but not limited to
the internet.
• It is the use of the internet, mobile devices, social
media, search engines, display advertising and other
channels to reach consumers.

14. EVOLUTION OF DIGITAL MARKETING
Through the Lens of BrandSpeakAsia
14

15. DIGITAL MARKETING TOOLS
15

16. WEBSITE

17. WEBSITE
• A WEBSITE is the address or location of your company or brand online that is
publicly available and searchable, and is usually composed of pages linked
together on the world wide web.
• Your website must always be updated and put together because this is what
your audience will refer to for anything about you.
• What are the new features that we need to look out for in 2018
• Design
• Product Shots
• Editorial / Lifestyle Photography
• Human Elements
• Customer Experience
• Data Gathering
• Chat Box
• Value Added Features (Content, Promos)

18. 1. Reliable Web Hosting Service
2. Content Management System
3. SEO Optimization
4. Analytics Tool
5. Mobile Friendly Design
6. Landing pages
7. Visual Content
8. Social Media Links and Integration
WEBSITE COMPONENTS

19. WEBSITE DASHBOARD

20. WEBSITE DASHBOARD

21. WHAT’S NEW?
• Design Directions (show samples)
• Editorial / Lifestyle Photography
• Illustrations / Artwork
• Blank Canvass
• Completely New Page Designs
• Customer Interaction
• Chatbot / Chatbox

22. WEBSITE
KPI’s

23. Data Gathering Tools
• Google Analytics
• Tools.pingdom.com – Web loading time
• Nibbler.silktide.com – Web Page
• https://www.alexa.com/siteinfo

24. SAMPLE
WEB
DESIGN

25. SAMPLE
WEB
DESIGN

26. Chatbot Systems
• A program that automates certain tasks by chatting
with a user through chatting interface
• Serves as one of the best customer service tool
because of its speed and efficiency
• There are also many other
messaging channels available
like
• WeChat (Tencent)
• Skype (Microsoft)
• iMessage (Apple)

27. Website Live Chatbot System

28. Website Live Chatbot System

29. Benefits of using a Web Chatbot
• Personalised User Experience
• Elevates the Customer Service Level
• Gathers and Analyses Customer Data
• Lead Generation

30. Trend
• Organisations are looking at leveraging
message app platforms to build and
integrate chat-bots to enhance brand
visibility and gain more traction with the
target users.
• At present, nearly 75% of all smartphone
users are using messaging apps such as
W h a t s A p p , We C h a t , F a c e b o o k
Messenger, and other significant
applications. Facebook has more than 1
billion users along with Whatsapp and
still increasing.
• Most Businesses started using
Messenger bots on Facebook company
Page, and many others join the force
soon or later.

31. EMAIL MARKETING

32. EMAIL MARKETING
• About
• Links
• Samples
• https://blog.kissmetrics.com/beginners-guide-email-
marketing/

33. Is it still relevant?
Email is the top activity of at least 90% of Filipinos who go
online on a weekly basis.
YES. It’s not going away in the near future.
FACTS
• The average person checks his email at least 1x a day
• In creating accounts for social media, email is always
included and is a basis for registration.
• Customers like to stay informed.
• Email seamlessly integrates with other marketing
strategies.

34. Start building your email list now!
• An email list is a list of names and email addresses of
people who gave you permission to send them
updates and promotions from your business via email.
• Email lists gets 10 times higher conversions than social
media campaigns.
• Personal & Direct
• Purposeful (they gave you their email and
permission so they ARE interested)
• Targeted
• One-on-one

35. How do we make it relevant?

36. 2018 TRENDS
Customers will expect an even more interactive email
experience, and marketers will have to use more tools
and technologies to deliver that.
1. Engaging and Interactive Content
2. Personalised Experience
3. Visual Design
4. CRM Integration
5. Mobile first design and execution

37. READY TOOLS
• Mail Chimp
• GetResponse
• CrazyDomains.ph
• ConstantContact
• Sendinblue.com
• Webxion.com

38. MailChimp

39. GetResponse

40. SOCIAL MEDIA MARKETING

41. IN THE NEWS

42. DIGITAL & SOCIAL MEDIA USAGE IN THE PH

43. DIGITAL BEHAVIOUR OF FILIPINO CONSUMERS

44. SOCIAL MEDIA PLATFORMS
Comparative Overview / Data / Benefits / Main Usage

45. SOCIAL MEDIA CHEATSHEET

46. FACEBOOK

47. INSTAGRAM

48. TWITTER

49. YOUTUBE

53. CONTENT MARKETING

55. Tools for creating compelling
content
https://marketingland.com/create-compelling-content-social-media-221333

56. GOOGLE MARKETING

57. BUDGETING FOR SOCIAL
• How to create a budget for Social
• Cite Steps
• Measure Budget against KPI

58. BUDGETING

59. INFLUENCER MARKETING

60. INTRODUCTION TO INFLUENCERS
• Who are INFLUENCERS
• Why are they important
• How can you benefit from a partnership with them
• Case Studies

61. WHO ARE Influencers
• A DIGITAL INFLUENCER is recognised personality who
has a following on his/her digital platforms such as
Facebook, Instagram, Twitter, and YouTube.
• They have a clout on a specific topic or category such as
fashion, art, travel, food and lifestyle in general.
• They are engaged by brands to promote and create
awareness about their products, services, or campaigns
by leveraging on the reach and engagement of these
influencers with their followers.

62. Lissa Kahayon
Deegee Razon
Camille Co
Yuki Tansengco
Vina Guerrero
Lance De Ocampo
SAMPLE DIGITAL INFLUENCERS

63. HOW TO Engage
• A DIGITAL INFLUENCER is often asked to,
• Attend important events
• Post a photo / feature of the brand on their platforms
• Wear their products or use their services
• Write an article / editorial feature on their blogs
• Collaborate on a project to create a namesake label

64. HOW TO Engage
• GOALS OF PARTNERSHIP
• Create Awareness about the brand
• Increase the brand’s following
• Drive traffic to the website or campaign landing page
• Increase sales and engagement with brand

66. DIGITAL MARKETING

67. DIGITAL MARKETING

68. Digital Marketing
CAMPAIGN
HOW TO CREATE A

69. CREATING A ROADMAP
HOW TO START A DIGITAL MARKETING CAMPAIGN
• POSITION
• Assess your Brand Position and Key Message
• How do you distinguish your brand against your competitors
• GOAL
• Where do you want to go?
• What do you want to achieve?
• Develop KPI’s / Determine clear, SMART, tangible goals
• Decide the results (percent) that you want to achieve based on
offline marketing efforts compared to online marketing efforts

70. CREATING A ROADMAP
HOW TO START A DIGITAL MARKETING CAMPAIGN
CHOOSE YOUR
PREFERRED
VEHICLE

71. WHAT TO CONSIDER IN YOUR DM VEHICLE
ENGINE CHECK

72. ENGINE CHECK
WHAT TO INCLUDE IN YOUR DM VEHICLE
•TOOLS
• What tools do you need to use?
•PLATFORMS
• What platforms / channels do you need to use?
• Do you want to focus on desktop, mobile devices, or other display areas?
• Where is your market?
• BUDGET
• How much do you have to spend ?
• How much could you spend?
• TIMELINE
• How long do you need to reach your goal?

73. DIGITAL PR DASHBOARD
WHAT TO LOOK OUT FOR

74. DASHBOARD
WHAT TO LOOK OUT FOR
• REACH
• Assess your digital platforms’ reach, who do you want to reach?
• How can you grow your reach?
• CONTENT
• Determine your key market; Develop your content based on your
brand identity, position, key message and goals
• ENGAGEMENT
• Are you getting attention for your efforts?
• CONVERSION
• How do you convert your engagement — impressions, clicks and
visits to sales. How do you convert interest to sales?

75. WORKSHOP
• Digital Marketing Capability Assessment
• Goal Setting
• Brand Review and Positioning
• Creation of a Digital Marketing Campaign

76. is partnered with consultants and people with the creative
expertise to move each clients’ needs. We will be glad to sit
down with you and explore on possible partnerships.