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Figaro Social Media Seminar: 2015, the year of... - Laura Crimmons

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Branded3
Branded3

In this session, Laura explores the trends everyone’s talking about that will affect Social Media and Digital PR in 2015 and how marketers can employ strategies to adapt to these trends and generate tangible business results.

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@lauracrimmons #FigDigSocial 2015 the year of…
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial Getting the basics right
@lauracrimmons #FigDigSocial 1024 x 512px Kevan Lee, Buffer
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial Visual Marketing
@lauracrimmons #FigDigSocial Instagram king of engagement
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial Tips for success… • Be creative – don’t just share boring product shots • Think about what your audience wants to see (or better still ask them!) • Offer exclusives/behind the scenes content • Re-share customer images/videos
@lauracrimmons #FigDigSocial The Video Battle
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial Tips for success… • Video doesn’t have to be expensive • Don’t produce video content for the sake of it • Upload video using each native upload for maximum exposure and engagement • Consider using influencers carefully
@lauracrimmons #FigDigSocial Social Search
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial Media Battles
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial Tips for success… • Learn from the media and social platforms – understand the new agenda • Reference trending topics to improve reach • ‘Snackable’ content works well on mobile but don’t forget about long-form for desktop
@lauracrimmons #FigDigSocial Continued push to paid media
@lauracrimmons #FigDigSocial Facebook organic reach…
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial Google+ is still trying…
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial Tips for success… • Make wise investments – learn from the data • Test and refine • Look at where the most engaged/profitable audience is
@lauracrimmons #FigDigSocial Social Commerce
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial Tips for success… • Don’t try to sell but make it easy for customers to buy • Solve problems and inspire audience • Make the sell subtle
@lauracrimmons #FigDigSocial ROI
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial Tips for success… • Set SMART objectives – at the start! • Have the tools for measurement in place before the campaign • Benchmark against your own success, not other peoples’ • Don’t just look at your own campaigns, look at how you impact wider campaigns/marketing initiatives
@lauracrimmons #FigDigSocial Thanks! Laura Crimmons Head of PR & Social @lauracrimmons laura.crimmons@branded3.com

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