In a world where smart devices permeate our lives, consumers have an increasing expectation of a personalised and relatively predictive search experience. Join us as we discover how, as marketers, we should prepare and adapt for the future of search.

1. Twitter: @elenglan1
Linkedin: https://uk.linkedin.com/in/elisabethengland

2. Microsoft’s mission
Empower every person and every
organization on the planet to achieve more
Bing’s mission
To empower advertisers around the world to
do more with search advertising
Microsoft & Bing

5. How do you
think about search?
A marketer’s multi-tool for
digital transformation
Access
Utility
Insight

6. Preparing for the Future
Search that is personal pervasive predictivepersonal pervasive predictive more human

17. Results

20. The future: Conversations
• Natural language between people
and technology
• Conversational canvas
• Bots and agents
2000s: Mobile
• Social
• User download apps
from App Stores
1990s: Internet
• Search
• User “visits” websites
1980s: PC
• Desktop

25. think of search
throughout the CDJ
usethepowerofsearchdata
outsideyourcampaigns
begininvestinginbots
create personal experiences
and adapt for natural queries

26. Thank you.
Twitter: @elenglan1
Linkedin:
https://uk.linkedin.com/in/elisabeth
england .