Build, enhance and optimise. From building powerful feeds to
advanced analysis techniques and the latest tech, Chris Rowett's SearchLeeds talk teaches you the three steps to supercharging your Google Shopping campaigns.
17. @JourneyFurther | #SuperchargingShopping
START SHARING
Data held in your text ads campaigns and
shopping campaigns are invaluable to each
other
Keyword discovery for text ads
Use N-Grams to improve account
performance:
Improving CTR
Adding new negatives
Improving product titles
Adding new keywords for shopping
20. @JourneyFurther | #SuperchargingShopping
GET RELEVANT
Capitalise on changing consumer
search behaviour
Add in seasonal search terms
Add in sale messaging
Play around with different terms
21. @JourneyFurther | #SuperchargingShopping
GET NERDY
Shopping is a numbers game
There should be a straight
correlation between the click
cost and its return
To get maximum efficiency bring
these together