Consultant, Alex Tachalova discusses how to choose and use SEO tools as efficiently as possible. Alex has spoken at search events such as BrightonSEO, Ungagged, SEOzone, SMX, SEMdays, and many more.

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2. How to choose and
use SEO tools
as efficiently as
possible

3. More than 200 tools

4. How many do I use?

5. Erm…Only
5…

6. v
Make the right investments to
save money by defining your
needs and solving your
problems with as few tools as
possible.

7. One thousand songs in
my pocket

8. iPod

9. Steve Jobs had an
amazing ability to
frame the problem.

10. Lots of tools

11. Lots of preferences

12. How to
understand
problems so
you invest
your money
efficiently?

13. 3-step process:
1. Tools people use now
2. Who we’ll be using tools
3. Identify the problems

14. Simple questionnaire

15. Google has a Free toolGoogle Forms

16. Identifying problems

17. Interviews

18. If I had only one
hour to save the
world, I would
spend 55 mins to
define the problem
and 5 mins finding
the solution.

19. You need
problems, not
solutions

20. Questions to ask:
• What is the most consuming in your work? à Why?
• What is the most difficult in your work? à Why?
• What routine work do you do on
daily/weekly/monthly basis?
• Did you try to solve it? à How exactly?

21. Selecting the right
tool

22. Marketing is done to
manipulate your impression.

24. To understand
the true value
of a tool, look
past their
promotion

25. Questions that need answers:
• All in one or many tools?
• Data quality?
• Tool’s stability?
• Difference between tools?
• Getting your money’s worth?
• Data = good? Up-to-date?
• Easy to make reports and presentations for clients?
• Usability and customization options?

26. I know
the other
side

27. Can I rely on the Data?

28. ? ?
? ?

29. There are two options

30. Having your own backend
means

31. Just taking data from
someone else

32. What’s the difference
between having your own
backend and using other
providers data?

33. With the third party
data providers can’t
control the process
fully.

34. Even
tool’s’
experts
fail to …

35. Usability

36. Which burger has the best taste

37. Steps to follow:
• Choose employees (those who use tools)
• Give specific tasks (that are related to
their current duties)
• Get feedback with a score sheet
• Make a decision

38. Sample of Score Sheet

39. bit.ly/alex-linkedin
@AlexTachalova
Facebook.com/alexandra.tachalova
alextachalova@gmail.com
Alextachalova.com / DigitalOlympus.net
Thank you!