Digital matters wrap report 2015

1. WRAP REPORT

2. With a focus on the future of online entertainment, Digital Matters connected top
brands, agencies and the digital entertainment industry with creators and
superfans over a three day immersive programme in Singapore.
The event featured regional and international industry thought leaders delivering
insightful keynote interviews, expert panel discussions with audience driven
Q&A. YouTube megastars Alfie Deyes and Marcus Butler joined the conference
along with 400 of their biggest fans demonstrating the influence of their digitally
born celebrity to the conference audience.
On the weekend, the Digital Matters University, a new addition to the
programme, hosted 300 next-gen teenage video creators to have industry experts
and Alfie & Marcus impart their experience and insights to inspire their creative
journey.
For the first time Digital Matters was part of the Singapore Media Festival’s event
line up and thus establishing itself as the ‘must attend’ digital entertainment
conference in the Asia Pacific region.
ABOUT
DIGITAL MATTERS

4. Over 380 Delegates
from 15 Countries
and 170 Companies
and 45+ Media Reps
including 38 Speakers
LOOK WHO ATTENDED “I took away many learnings, insights and met many
new contacts.
A conference not to miss if you want to be connected
to this exciting digital media community in Asia. I
will definitely get my creative content team to be
part of this conference next year so they too can be
part of the digital content conversation. An excellent
conference.”
Natalie Gee
Creative Director
NBCUniversal

5. LOOK WHO CAME
A+E Networks, Abbott, Akamai, Adobo Magazine, Aging Youth, Arla Foods, Asia Content Marketing Association, Asia Sponsorship News, Asian
Civilisations Museum, Asian Sponsorship Association, Beach House Pictures, Berjanji, Black Marketing, Boehringer Ingelheim, Brand New Media,
Brightcove, Campaign, CASBAA, CatlystTV, Waach, Character Creations, Cirque du Soleil, CNN, Coconuts Media, Columba Consulting, Content
Promotion, Cooler Insights, Culture Machine Media, Diageo, Digicast, Digital + Direct Marketing Association Asia [D+D}, Discovery Networks,
Edelman, eGENTIC Asia Pacific, Endemol Beyond, Era Digital Media, Forbes, FleishmanHillard, Forbes, Four Seasons Hotels and Resorts,
FremantleMedia, Gamera Networks, Gleam Futures, Golden Village Multiplex, Google, GroupM, Haymarket Media, Hello, Hewlett Packard, hitbox
Entertainment, Hpility SG, HSBC, iClick Interactive Asia, Imagination, Infocomm Investments, Intel, Jateng Urbano Philippines, JF Times, Johnnie
Walker, Johnson & Johnson, Kedaulatan Rakyat, Know Whats Loved, Koelnmesse, Kompas, Lagardère Sports, Lowe Profero, Maker Studios, Malay
Mail, Manchester United Football Club, Marketing Society, Mashable, McDonald's, Media Business Asia, Media Development Authority of
Singapore, Media Partners Asia, Media Prima Berhad, MediaCorp, Microsoft, Migme, MinerLabs, Ministry of Communications and Information,
MIPTV, MNM Creative, Mohawk, Mothership.sg, Motion Picture Association, MP & Silva, MTV, Mumbrella, MUVILA, National Trades Union
Congress, Nayaka Media Asia, NBA Asia, NBCUniversal, NIKE, Nissan Motor Corp., Omnicom, ONE Championship, Ooyala Singapore, PCCW, Pikiran
Rakyat, Popspoken, PR Newswire, QED Consulting, Qyuki Digital, RadiumOne, Rightster, Riot Games, Samsung, SAP, SapientNitro, Scripps
Networks Interactive, Shraddha Sharma, Sinar Pembaharuan, Singapore Tourism Board, Southern Cross Austereo, Sony Pictures Television
Networks, StarHub, STB, Storyteller Productions, superadrianme.com, The British Chamber of Commerce HK, The Business Creative, The Fifth
Parlour, The Linch Agency, The Nation, The Straits Times, The Walt Disney Company, Timbre Group, Totem, TV5Monde, Twitter, Unilever,
Universal Music Group, Victorious, Visa, VS Media Limited, WARC, We Are Social, World Federation of Advertisers, Xaxis, Xbox, YouTube,
90seconds

6. The Digital Matters programme was divided into three (3) parts. Part 1 and 2 discussed industry-focused issues while Part 3 was a
showcase of the influential power of social stars.
Conference Part 1: The New Social Order
Focused on the business side of online video, Part 1 examined new business models that are being driven by the consumption of
online content. Topics included:
• Examining the (r)evolution: Understanding the digital native in the big picture
• Where is the MCN sector and their creators’ heading?
• What’s up next? What does the online video landscape 3.0 look like?
Conference Part 2: Creativity Matters
Focused on the Creatives who are behind the videos on TV and online, Digital Matters Part 2 featured discussions around the
fundamentals of great content. Topics included:
• Under the influence: The do’s and don’ts of brand partnerships
• Tell me a story: What content do people want to watch?
• Insights from the gatekeepers: New approaches in talent management for online stars
Conference Part 3: SUPERFAN FRIDAY
Superfan Friday! The industry had spoken but we needed to hear from the most important part of the value chain, the CONSUMER.
With 10 Million Youtube subscribers between them, social stars Alfie Deyes and Marcus Butler, joined by 400 of their biggest and
noisiest fans, delivered a money can’t buy experience demonstrating the emotional and physical connection fans have to the digital
celebrity and their consequent power and influence over their audience.
PROGRAMME OVERVIEW

7. LEADING
THE FIELD
Stuart Labrooy
Digital Content and Creative
Collaboration Expert
More than 30
speakers comprised a
world-class speaker
faculty, including ten
influential keynote
leaders who shared
their vision for the
business of online
videos in Asia and its
role on the global
stage.
Rennie Addabbo
General Manager,
Greater Asia
Xbox
Gita de Beer
Global Business Development
& Strategy Director
Diageo Reserve
Luke Hyams
Head of
International Content
Maker Studios
Emily Ketchen
Regional Head of
Marketing Services
HP Inc.
Bing Chen
Co-Founder & Chief
Creative Officer
Victorious
Marcus Butler
Creator
Alfie Deyes
Creator
PointlessBlog

8. diGITAL MATTERS UNIVERSITY
The Digital Matters University aimed to inspire the next generation of content
creators. Young creators (aged 13-20) got an unique chance to learn how to kick
start their own creator journeys.
Held in the form of fun and highly interactive sessions, the Digital Matters
University took a hands-on Creator-to-Creator learning approach, providing
budding young talent with the opportunity to be mentored by international stars
and to learn how to produce quality online content from “behind the streams.”
Over 300 young creators attended the Digital Matters University hosted in the
newly refurbished Asian Civilisations Museum.

9. “Telling a Story: How to create content.”
As part of the Digital Matters University
program, Maker Studios the #1 content
network on YouTube, hosted a bespoke
workshop and fan meet & greet helmed
by leading Maker talent Edho Zell (IDN),
Jinny Boy TV (MYS), Leenda D. (CAN) and
Wah Banana (SGP).
The intimate and interactive workshop
was attended by close to 50 fans and
aspiring content creators. It focused on
inspirational stories of how the four
‘Makers’ started out on YouTube, how
they grew their channels and social
footprint, and where they see themselves
going in the future.
DMU WORKSHOP WITH MAKER STUDIOS

10. FEEDBACK MATTERS
"At a time where technology is shifting the entire
foundation of the marketing industry, and the
pace of that change is rising exponentially
(especially here in Asia!) staying ahead of the
curve is essential. Digital Matters brings together
some of the world's top leading experts, and
gives them some of the toughest and most
provocative challenges to discuss with each
other and attendees."
Stuart LaBrooy, Digital Content and
Collaboration Expert
“It was great to be part of Digital Matters and hear
from all sides of marketing including creators, brands,
agencies and platforms. Look forward to being there
next year.”
Rennie Addabbo
General Manager, Interactive Entertainment
Business in Greater Asia
Microsoft
“It’s the second year that I’ve been involved with the Digital Matters conference and I’m
genuinely surprised at how Brands have managed to raise a bar that’s already high. I
think it helps that the team have a real finger on the pulse of what the marketing
zeitgeist is and build around it with the right speakers and the right content.”
Rod Strother, Vice President, Digital Transformation, StarHub

11. SOCIAL MATTERS

12. PUBLICITY MATTERS
PR Newswire
Ogilvydo
HELLO ASIA
Entertainment
The Straits Times
Lifestyle
The Fifth Parlour

13. The support of these organisations helped to make Digital Matters 2015 a success, for which we are truly grateful.
THANK YOU!

14. SEE YOU IN 2016!
For more information on our events, email us at info@branded.asia
THE ORGANISERS
Branded designs, sells, markets and produces amazing B2B and B2B2F
(an) events in Asia. Founded in 2002 and listed as a top 10 Event
Marketing agency by Marketing Magazine, its focus is to add value and
grow the media, sports and entertainment industries in Asia. Branded
specialises in the organisation, programming and production of
dynamic conferences, live music festivals, academies, and youth fan
events in Asia. www.branded.asia
Kelly Yau – Speaker & Programme Enquiries
kelly.yau@branded.asia
Scott Munro - Sponsorship Enquiries
scott@branded.asia
Louisa Berry - Delegate and Media & Trade Partner Enquiries
louisa@branded.asia