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Display Advertising 101
Agenda
1. What is Display Advertising
2. Traditional Display
3. Retargeting
4. Social Media Ads
5. Display InApp
What is Display Advertising?
Display Advertising is a type of
digital advertising that comes in
many forms. The most prevalent
being banners ads seen across
various websites including email
platforms, social media sites and
other websites you visit on a regular
basis.
http://www.lindseyinteractive.com/display-advertising/
Traditional Display
Banner ads are placed across websites such as Yahoo!
NBC and Fox News. Visitors see these ads and begin to
become familiar with your business.
Retargeting
How Does Retargeting Work?
Social Media Ads
Facebook Advertising
11 Copyright 2015, ReachLocal, Inc.Display InApp
Display InApp
Consumers spend over 3 hours per day
on mobile devices & 86% of that time in
mobile apps
Thank you!

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Display advertising 101