Digital Marketing proposal for Health-N-Life magazine in Qatar. It includes campaign and marketing ideas for day to day marketing use. Social Media and other Digital Media channels

1. Health N Life
Magazine
www.qdigitals.com
Taking Creativity To
The Next Level

2. 1. Introduction
2. The Proposal
3. About US
Our Agenda

3. Why do you need Digital Marketing?

4. Commissioned: ICT Qatar
Population studied: Online users in Qatar
Sample: 1,000 adults. 500 Qataris. 500 non-Qataris
Data Collection: CATI (Computer Assisted Telephonic Interviews)
Interview Length: 15 minutes
Understanding Digital Behavior in Qatar

5. Digital Media Usage in Qatar

6. Digital Media Usage in Qatar
97%
44% 46% 48%
39%
65%
7%
17%
92%
78%
38%
26%
13%
34%
1%
11%
82%
89%
30% 27%
10%
33%
10%
0%
0%
20%
40%
60%
80%
100%
120%
WhatsApp Facebook Twitter BBM SnapChat Instagram Path Forums
Qataris Arab Expats Non-Arab Expats

7. Digital Media Usage in Qatar

8. The Digital Audience- Qatar
Very high penetration of Facebook in Qatar
– Total population: 2.4 Million
– Total Facebook population: 1.5 Million
• Males: 1.1M
• Females: 0.3M
• Male to female skew is representative of the
entire Qatar population, which is 75% males

9. 1. Introduction
2. The Proposal
3. About US
Our Agenda

10. Understanding the Brand – Health-N-Life
HEALTH
N
LIFE
What makes HEALTH-N-LIFE special?
- Comprehensive
Extensive research results and useful health related
content
Expert advice in health information and diseases
Actively helping people by promoting better health and
wellbeing.
- Modern
Tips on food, diet and better hygiene
Early prevention of disease and cure formula
- Supportive
Dedicated social media support
Remedies and advice
- Unique
Health Test
Events promotion
Prominent source of health information in
Qatar, the GCC and the Arab world
Dedicated to provide high quality
information and advice, to make it
available and easily accessible to people in
the Arab World.

11. Google search results in Qatar.
Health N Life is not in
the 1st page of search
results

12. Google search results in Qatar.
Meta descriptions confusing and
capital letters- A Big NO!
Meta descriptions simple, clear
and options.

13. Missing elements on website optimization
No Optimization on the website, hence
website fails on search engines like
Google
Full Optimization on the website,
hence website Ranks on search
engines like Google

14. Social objectives for Health N Life
• Social needs to become a place of conversations around healthy lifestyle
• From history to quirky facts – social to encompass all aspects
• These elements will help the brand to:
– Educate customers on healthy lifestyle and hygiene
– Spread awareness about the magazine
– Engage the audience with remedies and easy cure for diseases.

15. Communication Approach
 Building brand awareness about Health N Life Magazine
 Building visibility for different segments across web
 Increase eyeballs , queries & website visits
 Engagement with existing customers
 Establish market leader in Health and Lifestyle related information.

16. Social Media Approach
Connect Collaborate Considerate Context Conversations
5 C's of Social Media Engagement
Humanizing the Brand
Leveraging web categories, launching the “Engagement Channel” preaching opportunities, communicating while
branding magazine highlights !

17. Communication Approach
Primary channels - FB, Twitter and Instagram
 Aesthetic planning & design with interactive graphics
 User-base building in GCC region
 Focus content & information seed on different health sections
 Create thought / knowledge leadership position in health related information
 Propagate marketing communication on optimized social channels
 Showcasing user experience through multimedia content
 Activity management and monitoring
 Activity promotion via social ads (Fb and Instagram)

18. Content Strategy- Social Media Networks
Twitter
Instagram
Facebook
Content mix to keep the audience interested & engaged
Engaging people in conversations and establishing a connect with them

19. Facebook advertising and sponsored stories
Facebook Ads

20. Instagram advertising and sponsored stories

21. 1. Introduction
2. The Proposal
3. About Us
Our Agenda

22. What do we do?
We do Digital Marketing for medium
to large sized businesses in Qatar.
Founded in 2011 by an Indian, and backed by Jaidah Group.
Our company is based in Doha, Qatar, so that we can provide a
high quality service and more value for money in the region.

23. About Us
Wearea digital communicationsfirmfocusedondigitalbusinessandsocialmedia.
We help our clients, businesses and organizations, leverage the power of social media by
embedding social technologies into all their processes through a 4 pillars approach:
CommunicationEfficiency
Customer Experience
Connected Enterprise
CommunityEngagement
We provide services related to:
DigitalMedia Marketing | Website&MobileApps | AugmentedReality
| so·cial force |
[ attrib. ] your social business accelerator
QDigitals 4CE

24. Like any partnership we will take time to learn your business and test what will work for you.
Kick-Off Schedule
Phase 3:
Live Service / OngoingEngagement
1- 2 weeks
Phase 0:
Mobilization
1 month
Phase 1:
Testing/
Optimization
2-3 months
Phase 2:
Content & Community Buildingand
Engagement
3 months
0. We need 1-2 weeks to ensure we have the
structure in place and all your assets setup.
1. During this time we will setup accounts with
various strategies to see what works
2. Focus on building a large community
ready to activate
3. After we have normalized we formalize the
digital branding strategy and continue our
delivery as partners.

25. Account
Manager
SEO Specialist
Community
Specialist
Content
Manager
Artist/Designers
Application
Developers
Reporting
Specialist
You.
Us.
Our relationship doesn’t need to be complicated.
Let’s meet weekly
Via Skype or GoToMeeting
Our Team

26. Social Media Report
Includes:
• Impressions, Interactions
and Followers
• Follower demographics and
locations
• Performance of social
advertising campaigns
• Advertising spend report
Social Listening
Report
Includes:
• Brand mentions
• Competitor mentions
• Crisis and brand
sentiment monitoring
• Industry insights
Website Report
Includes:
• Traffic and Conversions per
Channel
• SEO and CRO Issues and
Actions
• Heatmap Report to identify
usability opportunities
There is a lot to keep track of in online marketing.
Client Dashboard
Includes:
• Work tracking
• Editorial Calendar
• Website metrics & KPIs
• Social metrics &KPIs
• Contacts &Leads
• Campaign Approvals
Reporting
Our Secret Sauce

27. Our Clients

28. WEHELPBRANDS SUCCEEDIN
THE“SOCIAL” WORLD

29. Presented by
GETIN TOUCH
robin@qdigitals.com
Qatar
+974 3352 7908