1. Critical Path
Consulting, Inc.
December 15, 2014
Project Management ineffective for commercial launches?
Results weak following key account Product Line Reviews?
Purchase from Asia with unknown Quality and Logistics?
Wish to protect your ideas Legally?
Introducing…Critical Path
Consulting, Inc.
A new solution is available to achieve growth. Connect the
dots between the P&L owners, sales, engineering,
manufacturing, and marketing while reducing the resources
required for successful commercialization. Whether produced
in the USA or Asia, our experience is key to your market
success. CPC has been founded upon services designed to
help you where you need it most…Product Management,
Project Management, Sourced Products, Quality, Legal, and
Marketing.
Just call us to scope solutions for your new product launch.
inside
A Case Study: Critical
Success Factors in New
Product Development
Success
Solutions Menu
2
3
Key Values / Contact
Information
4

2. New Product Success Factors
From: A Case Study of Critical
success factors of new
product development
(1) Role of top management
(2) High quality on
execution
(3) Focus on customers
(4) Strong support for and
empowerment to teams
with a flat organization
structure
(5) Organize cross-functional
project teams
with strong project leader
(6) Balanced, sufficient
resources
(7) Rewards and recognition
to teams
(8) On Time Development
and launching of products
(9) High-quality NP project
teams
(10) Retaining team members
with relevant experience
Bolded to indicate CPC key
impact
www.academicjournals.org/abjm
ISSN 1993-8233
“The details are not the
details. They make the
product. It will in the end be
these details that give the
product its life.”
- Charles Eames
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New Product
Development is a
collision of art and
science.
The black and white world of
Engineering and Manufacturing
meets the behavioral psychology in
Design, Marketing, and Consumer
Spending. The best ideas meet the
emotional aspiration of the consumer
opening their wallet…it’s the
execution that gets them to take out
their money.
You have invested in strong growth,
but may not necessarily have the full
capabilities to bring new products to
a successful commercial launch.
How do you increase the odds of
success? Address the “Critical
Success Factors” of New Product
Development to increase your
chances at success. CPC services
address 8 of the top 10 success
factors in new product development.
2
Our services are crafted to plug in
where you have the greatest needs.
Select a single gap or multiple ones.
We will work together to assess
capabilities required so we can
agree on scope.
Our Project Management experience
will bring the right knowledge
together to plan the work and track
and act to execute the project on
time and on cost.
Engineering, Manufacturing, Quality,
Design, Marketing, and Executive
Leadership should be involved early
in the process to win.
Commercialization requires mundane
but ultra critical details such as
product information and messaging
in addition to merchandising and
promotional plans so a turn key
package can be presented to
customers at point of sale.
Together, we can help you achieve
your business’ goals. Select one or
more of our services today.

3. Critical Path
! SOLUTIONS !
Product Management - Generation Planning, Market Analysis, Profit
Analysis, P&L Evaluation, Investment Requests, New Product Justification
Project Management - New Product Introductions, Capital Investment
Execution, Gate based Project Tracking/Commercialization
00
Sourced Product Execution - New product introduction with new supplier,
Commercialization Process Management, Logistics setup, Asia sourcing specialty
00
! TERMS !
Payments – Net 15 after invoicing for services rendered
00
This menu provides the critical solutions offered to secure the success of your product
launch. The most costly and tedious risks occur with decisions made within these steps.
Work with us to scope your solutions today.
Quality - Quality process improvement, Root Cause Analysis, Design for
Manufacturability and Quality, FMEA
Marketing – Consumer Insight Planning, Execution, Product merchandising
for market success, Promotional Development, Messaging for New Product
Legal – Patent Process, Liability, Contract Development, Pricing Policies
00
00
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Your Business
Solutions Partner

4. December 15, 20 14
Key Values
- Needs-based resource flexibility
- Purchase products from Asia by
selecting your source, let us do the rest
- Improve National Account Product Line
Review success preparing with us
- Strong Product / Project Management
experience and focus for greatly
improved New Product Launches
- As we grow, consultants are being
added to expand our capabilities
Critical Path Consulting, Inc.
Email Brandon@criticalpathconsultinginc.com
Phone (980) 875-0911
Address
1620 Meadowood Ln
Charlotte, NC 28211-4030
https://www.linkedin.com/company/
critical-path-consulting-inc
[Recipient]
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Brandon Everett
President