How to Market on Reddit

•

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Reddit is a social media powerhouse with about 5 billion monthly page views and 70 million users. Knowing how to effectively market to those users is crucial for any social media strategy. Here are some tips.

Empresariales Noticias y política

HOW TO MARKET
ON REDDIT
HOW TO MAXIMIZE YOUR UPVOTES
AND GET TRAFFIC!

BASED ON A
STUDY BY
STANFORD
They studied the engagement levels of
132,000 Reddit posts to determine the
optimal strategy

BEST TIME: LATE NIGHT & EARLY
MORNING
THE WEE HOURS ARE BEST - BETWEEN MIDNIGHT AND 8AM PACIFIC

MORE ON OPTIMAL TIMES
LUNCHTIME IS BEST FOR SUBREDDITS
LIKE PICS, GAMING, AND ATHEISM
NICHE SUBREDDITS CAN BE VERY SPECIFIC
AS TO WHEN IS THE BEST TIME TO POST

THE ETIQUETTE OF REPOSTING
REPOSTING FROM “GIFS” TO “SPACE” IS A GOOD IDEA
REPOSTING FROM “FUNNY” TO
“GIFS” IS NOT A GOOD IDEA

KNOW YOUR AUDIENCE
USE THE RIGHT TERMS AND COMBINATIONS!
CHECK OUT THIS DATA FROM THE STUDY:

A STUDY ON ABRAHAM LINCOLN
THIS PIC OF ABRAHAM LINCOLN RIDING
A BEAR GOT BETTER OVER TIME
THE SAME IMAGE WAS SUBMITTED TO
REDDIT 25 TIMES TO VARIOUS SUBREDDITS
AND SEVERAL DIFFERENT TITLES

A STUDY ON ABRAHAM LINCOLN
ITS NEW HEADLINE ON THE 16TH POSTING
GAVE IT A THIRD WIND
THE TITLE WAS SIMPLE:
“MERICA”

A STUDY ON ABRAHAM LINCOLN
IMAGE WAS FIRST SUBMITTED TO THE “PICS”
SUBREDDIT UNDER THE TITLE “I’M NOT SURE
I QUITE UNDERSTAND THIS PIECE” - IT GOT
62 KARMA POINTS
OVER ONE YEAR LATER IT WAS POSTED TO
THE “FUNNY” SUBREDDIT WITH THE TITLE
“MERICA” - IT GOT OVER 700 KARMA POINTS

A STUDY ON ABRAHAM LINCOLN
EACH IMAGE ON REDDIT WAS SUBMITTED
AN AVERAGE OF 7 TIMES
REDDIT HAS A MEMORY - 45 DAYS. THE
CHANCES OF NEGATIVE REACTIONS TO
REPOSTED CONTENT IS MUCH MILDER
AFTER THAT POINT

CONCLUSION
When submissions become successful, it
is difficult to assess how much of that is due
to the quality of the content, and how much
is due to having used a good title, at the
right time, in the right subreddit.

PRESENTATION BY
WALLAROO MEDIA
WALLAROOMEDIA.COM
Data from http://cs.stanford.edu/people/jure/pubs/reddit-icwsm13.pdf
Cat pic: http://mousebreath.com/wp-content/uploads/2011/11/cute-sleeping-kitten.jpg
Baby pic: https://lh6.googleusercontent.com/-HnR2cCBkp2Q/UN0JanZmSwI/AAAAAAAAD_8/YKbvvB1uq28/
s530/03-20-2002+039.jpg
Repost pic: http://i.qkme.me/3pro1s.jpg
Abraham: http://laughingsquid.com/wp-content/uploads/bear-lincoln-20110430-150122.jpg
Karma pic: http://i.qkme.me/3okcgc.jpg

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How to Market on Reddit

1. HOW TO MARKET ON REDDIT HOW TO MAXIMIZE YOUR UPVOTES AND GET TRAFFIC!

2. BASED ON A STUDY BY STANFORD They studied the engagement levels of 132,000 Reddit posts to determine the optimal strategy

3. BEST TIME: LATE NIGHT & EARLY MORNING THE WEE HOURS ARE BEST - BETWEEN MIDNIGHT AND 8AM PACIFIC

4. MORE ON OPTIMAL TIMES LUNCHTIME IS BEST FOR SUBREDDITS LIKE PICS, GAMING, AND ATHEISM NICHE SUBREDDITS CAN BE VERY SPECIFIC AS TO WHEN IS THE BEST TIME TO POST

5. THE ETIQUETTE OF REPOSTING REPOSTING FROM “GIFS” TO “SPACE” IS A GOOD IDEA REPOSTING FROM “FUNNY” TO “GIFS” IS NOT A GOOD IDEA

6. KNOW YOUR AUDIENCE USE THE RIGHT TERMS AND COMBINATIONS! CHECK OUT THIS DATA FROM THE STUDY:

7. A STUDY ON ABRAHAM LINCOLN THIS PIC OF ABRAHAM LINCOLN RIDING A BEAR GOT BETTER OVER TIME THE SAME IMAGE WAS SUBMITTED TO REDDIT 25 TIMES TO VARIOUS SUBREDDITS AND SEVERAL DIFFERENT TITLES

8. A STUDY ON ABRAHAM LINCOLN ITS NEW HEADLINE ON THE 16TH POSTING GAVE IT A THIRD WIND THE TITLE WAS SIMPLE: “MERICA”

9. A STUDY ON ABRAHAM LINCOLN IMAGE WAS FIRST SUBMITTED TO THE “PICS” SUBREDDIT UNDER THE TITLE “I’M NOT SURE I QUITE UNDERSTAND THIS PIECE” - IT GOT 62 KARMA POINTS OVER ONE YEAR LATER IT WAS POSTED TO THE “FUNNY” SUBREDDIT WITH THE TITLE “MERICA” - IT GOT OVER 700 KARMA POINTS

10. A STUDY ON ABRAHAM LINCOLN EACH IMAGE ON REDDIT WAS SUBMITTED AN AVERAGE OF 7 TIMES REDDIT HAS A MEMORY - 45 DAYS. THE CHANCES OF NEGATIVE REACTIONS TO REPOSTED CONTENT IS MUCH MILDER AFTER THAT POINT

11. CONCLUSION When submissions become successful, it is difficult to assess how much of that is due to the quality of the content, and how much is due to having used a good title, at the right time, in the right subreddit.

12. PRESENTATION BY WALLAROO MEDIA WALLAROOMEDIA.COM Data from http://cs.stanford.edu/people/jure/pubs/reddit-icwsm13.pdf Cat pic: http://mousebreath.com/wp-content/uploads/2011/11/cute-sleeping-kitten.jpg Baby pic: https://lh6.googleusercontent.com/-HnR2cCBkp2Q/UN0JanZmSwI/AAAAAAAAD_8/YKbvvB1uq28/ s530/03-20-2002+039.jpg Repost pic: http://i.qkme.me/3pro1s.jpg Abraham: http://laughingsquid.com/wp-content/uploads/bear-lincoln-20110430-150122.jpg Karma pic: http://i.qkme.me/3okcgc.jpg

How to Market on Reddit

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