Using Online Quizzes to Get Targeted Email Subscribers

USING ONLINE QUIZZES
TO GET TARGETED
EMAIL SUBSCRIBERS
PRESENTED BY BRANDON SCHAEFER

USING ONLINE QUIZZES TO GET TARGETED EMAIL SUBSCRIBERS
Here’s a common small business story… a person has a
product or service they want to start selling… so they form
a quick business plan, get some buy-in from friends and
family, spend some time researching information on the
web, get some money together, and then decide to give
their business dream a try.

But what they find out once they’ve invested time and
money into their small business… is that the marketing
game that their parents or old employer had taught them
has changed. Marketing is no longer about sending out
direct mail and buying static advertising space… it’s about
getting engagement online and collecting information from
people so that you can directly deliver personalized content
to them in the future.

So how do you… as a ‘small business’ owner… get
immediate traction in a crowded digital world… well… you
need to do something different than what everyone else is
doing.

The fact is that most small businesses have a Google+
Page, Facebook page, and a Twitter page… but the large
percentage of them just never catch on or get any really
engagement because they’re just posting information that’s
boring and looks just like every other small businesses.

There is a solution to this content marketing madness
though, and that solution is in utilizing online quizzes to
gather email addresses and learn more about people that
are engaging with your content.

What normally happens with content marketing is that an
engager will like your content on Google+, Facebook or
Twitter, and maybe they’ll reshare it… but in the end… you
really don’t have any more information about them, from
when you started creating the content.

Don’t get me wrong here… creating content for marketing
purposes is vitally important for SEO and building brand
authority purposes, but by using your content that you
invested time and money in creating, in tandem with online
quizzes to collect an engagers information, you’re going to
not only get the SEO and brand authority that you’re
looking for… you’re also going to collect the users
information.

So let me share a a real life example of how your small
business can use online quizzes to literally change your
entire content marketing approach.

In this example, we have a ski shop that’s looking to get a
jump on their Fall sales by having a large winter ski jacket
sale. But the issue is that they need to know what jackets to
order ahead of time so that they have them in the store…
so here’s how they used online quizzes to gather that
information.

They created a simple quiz that asked this question, “What
winter ski jacket brand keeps you the warmest?” They even
gave people three options to choose from… Patagonia,
North Face, or Columbia, which just happens to be the
three brands that they have the best relationships with and
hold the highest profit margins with.

Then they shared the online quiz link that they created to
their Google+, Facebook and Twitter page, which all had a
lot of their ‘local’ followers… but here’s the catch, in order
to take the online quiz the person had to enter their email
address. Sounds innocent enough, but here’s the next
catch… because the person that took the online quiz not
only provided their email address, but also what their
favorite ski jacket was, the ski shop then delivered them a
coupon to their email, along with the sale date, for just the
type of brand ski jacket that keeps them the warmest.

And to top it all off, now that you have targeted emails, you
can now start creating custom marketing audiences that
you can upload to the various social media channels, and
utilize in your everyday email marketing efforts.

I’m sure you get the idea here… the power of using online
quizzes as a content marketing tool is flat out undeniable.
Savvy small business owners have been using quizzes to
gather information for years… and now it’s your turn to
jump onboard. Don’t let this opportunity to increase
engagement and gather user information pass you by…
start using online quizzes today.

I’m more than happy to provide you with a few online quiz
platforms that do the best job, all you need to do is let me
know that you’re interested, and I’ll send them your way.

In closing, our team of lead generation and sales
development experts are here to help, just open up a
support ticket with us, or call 1-888-370-9917 anytime, and
one of our team members will gladly assist you.
MyVirtualSalesForce.com

Thank You

Using Online Quizzes to Get Targeted Email Subscribers

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Using Online Quizzes to Get Targeted Email Subscribers