These slides have served me well as the background to my speech based on my second book, Branding Buildings Better. I\'ve given the speech a dozen times or more now, and every time it\'s different. If you\'ve seen me give this speech these slides will make sense to you; they are posted here in case you find that useful. If you haven\'t seen me speak, these slides won\'t mean much...but if you are a real estate developer and want to know more, by book is available free at www.BrandingBuildingsBetter.com

1. www.brandingbuildingsbetter.ca
Wednesday, February 23, 2011

2. Wednesday, February 23, 2011

3. The Perfect Storm
Five root causes of the
marketing revolution

4. First, Build Good Things
A great product is essential

5. Sell The Truth
The rise of marketing journalism

6. A Stadium of Enthusiastic Fans
A brand new analogy

7. It’s Not Just What You Say, It’s How You Say It
Writing & design are
the new secret weapons

8. Replacing the Funnel with a Hose
Why you want fewer sales leads

9. Explain Yourself
What are you trying to do here?

10. Pick Your Friends Precisely
New standards for audience definition

11. Big, Deep and Wide
Stories build a strong foundation

12. Paris Hilton or Dan Rather
How to determine your brand
personality

13. Packed With Facts
The marketing journalism approach to
websites

14. Everybody Loves a Hero
Building other media that
your audience will love

15. Something Old. Something New.
Why a blended media approach
makes sense

16. Ink on Paper
Two new approaches for real estate
project brochures

17. The Golden Rule of Social Media
The one thing every marketer
needs to know

18. Chasing Wealthy Boomers Online
Does social media attract the money?

19. Audience Attraction
6 techniques to steal
from the traditional media

20. Being Nostradamus
5 predictions for the future
of marketing communications

21. www.brandingbuildingsbetter.ca
Wednesday, February 23, 2011