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A Grassroots Driven “Can”paign to Increase
          Community Recycling




        Mt. Bierstadt
Block, Deters, Oppor, Kremer
HOW CAN A SINGLE SOLUTION
  ADDRESS THE   UNIQUENESS AND
REQUIREMENTS OF EACH COMMUNITY?
Developing the Solution
Goals and Objectives:
• Simple
• Local Adaptability
• Scalable
• Low Cost
• Sustainable
• Drive Action
HOW CAN A SINGLE SOLUTION
  ADDRESS THE   UNIQUENESS AND
REQUIREMENTS OF EACH COMMUNITY?
Developing a Sustainable Solution

               The Action
                (Movement)




               The Driver
                 (Contest)




               The Support
                 (Education)
Agenda

•   Contest: The Community Project
•   Support Channels
•   Financials
•   The Movement: Looking to the Future
•   Assessment of Goals/Objectives
• Locale-specific Recycling Contest

• Ideas pulled from community

• Product / Process / Policy

• “What would it take for me and my neighbors
  to recycle more often?”
Champion
• Project Manager
• Ball / CVP Liaison
• Decisions include:
  – Drive participation
  – Rollout / Contest timeline
  – Judging submissions
  – Winner’s award
  – Implementation
Project Workbook
Project Workbook
Project Workbook
Project Workbook
Municipality Awareness
• Communities inherently different

• Media channel guidance
  – Newspaper
  – Radio
  – Printed Materials
  – Community Events / Rallies
  – Fundraising Campaigns
  – Social Media
Digital Toolbox
 • CVP website
   – Push contest to municipalities


 • CanU.org
   – Pulls participants from the community


 • Social media
   – Supports contest and educate participants
CVP Partnership
CVP Partnership
• Push to municipalities

• Education for community champions

• Resource for recycling facts

• Case studies of best practices
WWW.CANU.ORG
The Community Project Digital Headquarters
 • Rules / Regulations    • Participants will create a profile
 • Evaluation Criteria    • Idea submission

Education
 • Metal Can Facts and Myths        • Recycling Facts
 • How Recycling Works              • Best Practices

Forums
 • Participant driven interaction
 • Contest questions Q & A
Digital Toolbox
Digital Toolbox
      •   Social media hub
      •   Recycling facts and trivia
      •   Discussions and conversations
      •   Share with friends and family
Digital Toolbox
Digital Toolbox
      •   Social media hub
      •   Can and recycling facts and trivia
      •   Discussions and conversations
      •   Share with friends and family

      •   Can facts and recycling Tweets of the day
      •   Contest updates
      •   Tool for conversations
      •   Hashtag campaigns
Why Education?
• Groundwork to sustain movement
• Without understanding the problem, no urge
  to recycle
• Target solutions to specific problems
• Promote benefits of using
  metal cans
Financials
  Rollout Costs                               Municipality Costs
  • Ball employee Time (1,000hr) $30,000      • Employee Time (600hr)       $30,000
      Workbook assembly                           Community outreach
      Assisting CVP                               Securing donations
  • Build of CanU.org site     $100,000            Judging submissions
  • CVP admin (1,000hr)         $25,000       • Printing materials           $1,000
      Community outreach                     • Distribution of materials    $1,000
      Continual support                      Total Cost                    $32,000
  Total Cost                   $155,000


Bottom Line: Municipalities can reduce contest costs by using volunteers, interns,
             and receiving in-kind donations
WWW.CANU.ORG
Just the Beginning…

• Learning Tool

• A little more of this, a little less of that

• Ball’s investment
Sustainable Solution Developed

               Movement
               The Action



                 Contest
                The Driver



                Education
               The Support
Movement



Contest



Education
Movement
Mainstream




Movement
Assessment of Goals / Objectives
Goal
Simple
Local Adaptability
Scalable
Low Cost
Sustainable
Drive Action
Why
?
• Pull, not push

• Energized through sense of community

• Future
  • Low risk and exit plan
  • Room for development beyond initial contest
Thank You

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Net Impact Case Competition - DePaul team presentation

  • 1. A Grassroots Driven “Can”paign to Increase Community Recycling Mt. Bierstadt Block, Deters, Oppor, Kremer
  • 2. HOW CAN A SINGLE SOLUTION ADDRESS THE UNIQUENESS AND REQUIREMENTS OF EACH COMMUNITY?
  • 3. Developing the Solution Goals and Objectives: • Simple • Local Adaptability • Scalable • Low Cost • Sustainable • Drive Action
  • 4. HOW CAN A SINGLE SOLUTION ADDRESS THE UNIQUENESS AND REQUIREMENTS OF EACH COMMUNITY?
  • 5. Developing a Sustainable Solution The Action (Movement) The Driver (Contest) The Support (Education)
  • 6. Agenda • Contest: The Community Project • Support Channels • Financials • The Movement: Looking to the Future • Assessment of Goals/Objectives
  • 7. • Locale-specific Recycling Contest • Ideas pulled from community • Product / Process / Policy • “What would it take for me and my neighbors to recycle more often?”
  • 8. Champion • Project Manager • Ball / CVP Liaison • Decisions include: – Drive participation – Rollout / Contest timeline – Judging submissions – Winner’s award – Implementation
  • 13. Municipality Awareness • Communities inherently different • Media channel guidance – Newspaper – Radio – Printed Materials – Community Events / Rallies – Fundraising Campaigns – Social Media
  • 14. Digital Toolbox • CVP website – Push contest to municipalities • CanU.org – Pulls participants from the community • Social media – Supports contest and educate participants
  • 16. CVP Partnership • Push to municipalities • Education for community champions • Resource for recycling facts • Case studies of best practices
  • 17. WWW.CANU.ORG The Community Project Digital Headquarters • Rules / Regulations • Participants will create a profile • Evaluation Criteria • Idea submission Education • Metal Can Facts and Myths • Recycling Facts • How Recycling Works • Best Practices Forums • Participant driven interaction • Contest questions Q & A
  • 19. Digital Toolbox • Social media hub • Recycling facts and trivia • Discussions and conversations • Share with friends and family
  • 21. Digital Toolbox • Social media hub • Can and recycling facts and trivia • Discussions and conversations • Share with friends and family • Can facts and recycling Tweets of the day • Contest updates • Tool for conversations • Hashtag campaigns
  • 22. Why Education? • Groundwork to sustain movement • Without understanding the problem, no urge to recycle • Target solutions to specific problems • Promote benefits of using metal cans
  • 23. Financials Rollout Costs Municipality Costs • Ball employee Time (1,000hr) $30,000 • Employee Time (600hr) $30,000  Workbook assembly  Community outreach  Assisting CVP  Securing donations • Build of CanU.org site $100,000  Judging submissions • CVP admin (1,000hr) $25,000 • Printing materials $1,000  Community outreach • Distribution of materials $1,000  Continual support Total Cost $32,000 Total Cost $155,000 Bottom Line: Municipalities can reduce contest costs by using volunteers, interns, and receiving in-kind donations
  • 25. Just the Beginning… • Learning Tool • A little more of this, a little less of that • Ball’s investment
  • 26. Sustainable Solution Developed Movement The Action Contest The Driver Education The Support
  • 30.
  • 31. Assessment of Goals / Objectives
  • 33. Why ? • Pull, not push • Energized through sense of community • Future • Low risk and exit plan • Room for development beyond initial contest