The document discusses how companies can use big data analytics to better understand customer behavior and improve their marketing strategies. It notes that analyzing large amounts of customer data allows companies to identify patterns and segment customers into precise groups, enabling more personalized and effective marketing campaigns. However, it also cautions that companies must respect customers' privacy and allow them to opt out of data collection and targeting.

2. Bron: Volkskrant

3. Bron: AdAge Digital by Jon Steinberg 21 November 2012

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