Return on Conversation

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Brechtje de Leij

Presentation for AcademyOost Dagcongres 'Return on Conversations'

Tecnología

9 oktober 2014
Online Marketing
Dagcongres
‘Return on Conversations’

About me
3-6-2015 NU.nl presentatie 20123

About NU.nl
3June 2015 Presentation name4

Its an app world
7
NU.nl - July 2014
1.087.503.467
pageviews.
% pageviews

Gartner: “by 2017 mobile users will provide
personalized
data streams to more than
100 apps and services
every day”

3June 2015 Presentation name17
Contextual trigger
Microinteraction
Action

Context is key
3June 2015 Presentation name21

Personal
Highly contextual
Micro-relevant.

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