Entering a market and/or country with new innovating products and services is a real effort because you need to find the innovators and early adopters in that market. In fundamental terms, entering a (new) country-market is very like a start-up situation, with no sales, no marketing infrastructure in place, and little or no knowledge of the market. BSS Insight Program is designed to facilitate companies to penetrate (new) markets and within those markets the targeted accounts with existing and new innovative products and services. We focus on: · Shorting market penetration decision phase · Shorting qualification phase and sales cycles · Create momentum in business development

2. 2
BSS
The process of penetrating and then developing an international
market is a difficult one, which many companies still identify as an
‘Achilles’ heel in their global capabilities.
Introduction BSS Insight Program Introduction BSS
Entering a market and/or country with new innovating
BSS's core business is security consulting, integrity
products and services is a real effort because you need to
investigation, and security training. BSS has through its
find the innovators and early adopters in that market.
background and projects access to the DMU’s and
In fundamental terms, entering a (new) country-market is influencers in both the civil and defense security markets.
very like a start-up situation, with no sales, no marketing Through the BSS Association Network we can access a
infrastructure in place, and little or no knowledge of the wide range of complimentary competencies and
market. networks. In our security technology and innovation
BSS Insight Program is designed to facilitate companies to projects we focus with potential buyers, vendors and
penetrate (new) markets and within those markets the partners on concepts, which in general increase security
targeted accounts with existing and new innovative and safety, decrease security costs and the security
products and services. We focus on: burden on citizens and organizations.
 Shorting market penetration decision phase
Below an overview of the phases of the BSS Insight
 Shorting qualification phase and sales cycles
Program, a proven successful business concept that
 Create momentum in business development
generates focus, sequential back briefs to exclude
miscommunication between our partners and clients, that
BSS Insight Program (Clarify, Assess & maintains momentum along the business development
program and identifies clear decision points to prevent
Qualify, Prioritize and Go)

3. 3
disclosed black holes. therefore favours risk rewards type of agreements.
Depending on the risk reward implementation and the
Step 1 - BSS Insight Clarify
duration of the initial co-operation agreements we can
A one to two day (onsite) survey/meeting,
offer discounts to maximum 30% of our normal daily
understanding your:
rates. In return we will be compensated by a risk reward
1. Company, organization, positioning and goals bonus after mutually achieved goals.
2. Products & services, features- benefits, market BSS Business Development Support
segments, go to market strategies
The capacity and experience, and knowhow of your
3. Support, maintenance and after sales processes business development teams can be impacted by all
4. What needs to be achieved in the market kinds of things. Sometimes it makes sense to add
Decision point 1: Go / No Go to step 2 knowhow and experience to your teams or to have a
temporary replacement at hand. The BSS team including,
Step 2 - BSS Insight Assess & Qualify associates and co-creators, have a wide range of skills
5. Feasibility checks in our network for your covering all steps from development up to sales for
products in the market. Identifying the most defense and homeland security sector projects.
promising prospects (markets, organizations, Our extensive relationship with vendors and clients in
sponsors, influencers and decision makers) the security sector puts us in a favourable position to
6. Set up meetings with two possible prospects to support clients in achieving their goals.
do a reality check We advise and support our customers on a project or
7. Building the initial business case for your products interim basis in a number of ways:
Decision point 2: Go / No Go to step 3 Interim Management
Step 3 – BSS Insight Prioritize and Go – Business Developers & Management
8. Co-create and together execute a business – Subject matter experts support in a range of
development plan for the next 6 months functional defense and security management skills
9. Target a list of organizations and individuals and sets
provide stake holder analysis of relevant players – Project and Program Managers and Directors
within the field of this opportunity
– Support in qualifying prospects and call for tender
10. BSS will proactively and reactively approach situation
relevant parties (make the introductions and
presentations) – Business Development Coaching
11. Co-ordination of the strategic and commercial Bid and Call for Tender Support, we will work with you to
lobbying process for the in Step 2 mentioned review specific bids, and (within ethical bounds) use our
organizations and individuals industry and client knowledge to optimize your bid
offering and presentation.
12. Support in preparing prospect/partner visits to
the relevant decision makers within appropriate Marketing and position support: Based on our
organizations knowledge of the market, of your clients (and of your
competitors) we initially review your product offering,
13. Support in qualifying prospects and call for tender marketing / sales approach and the commercial offering,
situation and advise on a go to market strategy
14. Serve as a challenger/coach for pr board Investment BSS Business Development Support
15. Test possible sales and distribution scenarios The fee depends on the chosen scope and duration of
after initial Insight Program period activities.
Investment BSS Insight Program
Step 1 and 2 will be charged at normal daily rates. For
Step 3 BSS generally works with a fixed monthly fee.
The fee depends on the chosen scope of activities.
Furthermore BSS likes to invest in relationships and

4. 4
For Public and Corporate Security Risk Management.
Broadfield Security Services (BSS) was established in 2008 as an autonomous
and independent Dutch consultancy company with an international dimension
able to provide expertise in integral security issues. BSS is passionate about
helping customers find the right balance between entrepreneurship,
investment, profits, risks, safety and security, so as to enable them to grow
and sustain a high quality business, one with a sense of responsibility for the
environment in which it exists.
With our unrivalled knowledge, we understand the business objectives and
interests of all stakeholders. It is our view that Public & Corporate Security Risk
Management should fully contribute to:
– Creating a safe living and business climate
– Minimising economic losses and business disruption
– Preserving integrity and reputation of organisations
BSS services portfolio:
BSS Security Services; security risk management, crisis management,
response, business continuity, change management and security technology &
innovation
BSS Integrity Investigations; preventive investigation, reactive
investigation, compliance investigation and monitoring and fact-finding
BSS Security Risk Management Academy; Security Risk Management
Introduction Programme, SRM Leadership Introduction, Security Risk
Assessment, Security Organisational Infrastructure, Security & Vital National
Infrastructure, Change Management, Innovation and Security, Integrity
Management, Security Quality Assurance, Emergency & Crisis Management
and Business Continuity Planning.
Security risk management should not be seen as being preventative:
something that blocks or interferes with the development of organisational
ambitions. Instead, it should be considered as an essential means by which
business continuity is assured. It is through our understanding of this
philosophy that the role of BSS is as a business enabler. To facilitate this within
organisations we have developed an integrated and innovative approach to
integrity issues, one that bridges the gap between a) integrity policy and
implementation, and b) analysis, prevention and operational response.
Experienced BSS researchers and specialists in safety and security can be of
great organisational value with their unique combination of different services
in the fields of crisis management, response, business continuity, change
management, and security and technology innovation.
As well as its own team, the founders of BSS have access to a large
international network of security professionals with extensive experience in
BSS helps you to vital infrastructure, listed companies, defence and homeland security. Within
safeguard the quality the Netherlands, the BSS Association is the source of many different
and continuity of your specialists, researchers and consultants. This is one of our strengths: our ability
to rapidly create, flexible and capable teams for our clients.
business interests.

5. 5