Reddit has a history of being very hard on marketers and anyone trying to promote their brand or content on Reddit. This presentation goes into some history on why Reddit is so harsh on marketing, some various tactics to have success, and some examples of people succeeding on Reddit.

3. f
Reddit hates (non-reddit) marketers

4. Reddit hates (non-reddit) marketers

6. • Hypocrisy
• No single
standard
• Common with
people in
general
youtube.com/watch?v=uOtuEDgYTwI

9. Tips
• Be a real user
• Understand the rules for each SubReddit
• Comment as much, if not more, than you submit
• Find at least one community you are passionate about
• Build your account prior to submitting
• Don’t try to game the voting system
• Be anonymous and secretive
• Try, try, and try again

10. Self Post (aka Text Post)
• Text based submissions that don’t link out
• /r/self/ - /r/askreddit – many others
• Popular on Support and Help Subreddits
• Some Subreddits only allow Self posts
• Conversational approach and allows subtle
promotion

11. Making Self Posts
• Start discussions around topics of interest
• Ask for feedback and help

12. Why Self Post
• Allow linking in the content
• Edit later to add links or promotional elements
• Participate in comments
• Links, coupon codes, branding
• Track self posts for AMA requests
• Topic expertise requests lead to AMAs growth and
success

13. AMA (Ask Me Anything)
• One of most popular Subreddits
• Obama, Bill Gates, Celebrities, etc
• Everyday people too

14. Everyday AMA

15. Too much AMA

16. AMA (Ask Me Anything)
• People ask for AMAs all the time, so set up feeds and
search for request you can fulfill
• AMA Request
• Self posts in desired Subreddits

18. • Identify ideal
Subreddits
• Redditmetrics.com
• Redditinsight.com

19. • Review TOP and
Controversial

20. • Review Moderators
for their interests
Redditinvestigator.com

21. • Create content focused for Reddit success
• Submit to the right Subreddit
• Topics Mods and Users Like
• Good Title / Description
• Not all first letters capitalized
• Submit at right time (10am EST)
• Takes a popular view on a topic

23. • Identify right Subreddit
• Adhere to Redditquette
• Be engaged, creative, and extraordinary!
• reddit.com/advertising/
• Self serve up to $30,000 budget

24. Ad

25. • /r/HailCorporate/
• Reddit responses
• Pro / Con
• Ads Reddit is
Proud Of

26. Newcastle S****B***
• Self Post format
• Doesn’t link out
• Funny and edgy
Ifwemadeit.com

27. Responding to Comments
• Related threads
• Reddit exclusive offers
• Link to resources

28. Beef Jerky Comments

29. Discount Beef Jerky

30. Jerky AMA