Http://www.kairaymedia.com With over 230 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down everything you need to know about Reddit to engage effectively on the site and have success.

8. Front Page
• 50 popular Subreddits
• bit.ly/1pNKAiK

9. Subreddit Rules

10. Admins vs Moderators

12. Be
Anonymous

13. Become a
Redditor

14. Comment
Before
Submitting

15. Comment
On
Upcoming
Stories

16. Find Your
Passion

18. Opportunities
On Reddit
• Submissions
• Comments
• Ads
• Self Posts
• AMA

21. Silent
Bans

22. What is Spam?
• Submitting your own content, be careful (10%)
• If you don’t reply and comment
• Submitting off-topic links to a community
• Submitting too much to a community
• If your submissions keep getting downvoted, but you
keep submitting
• reddit.com/r/spam
• List of suspected spammer accounts

23. The Right Subreddit

24. • Domain search
for what is
already working
Research

25. Subreddit Rules

26. • Redditmetrics.com
Large
vs Active

28. • Review TOP and
Controversial
Research

29. • Domain Search
• 3 Months
Research

30. • Review
Moderators for
their interests
• Submit what they
submit
Redditinvestigator.com

32. The Right Title
• Useful, provide context, and be
descriptive
• Title and description combined
• Avoid Title Case
• Avoid aggressive calls to action
• Spread the word!
• Unbelievable
• Avoid being discredited

33. The Right Title

34. • 10am EST or
when right mods
are active ;)
Submit at the
Right Time

35. Is it Moderated?
• Log out on /new
• Page by page outside of /new
• Look for upvoted
• If yes, contact the mods
• Be smart on phrasing
• Learn from feedback

37. Logarithmic Voting Algorithm

38. Logarithmic Voting Algorithm

39. Stay Engaged
• Vote on comments
• Respond where appropriate
• Don’t be defensive
• Don’t overdo it

41. Comments
• Self posts
• Resources / References
• Shopping / Deals Subreddits

48. • Auction system launched last month
• Self Server starts at $5
• CPM based starting at $.20 CPM
• Managed at $30,000
• Video, Banner Ads, Mobile Targeting
• Comes with Reddit support

49. • Interest or Subreddit Targeting
• Interest = Front Page
• Subreddit - /r/foodporn, recently visited
/r/foodporn, and to /r/foodporn subscribers.

50. • Link or Text

51. • Create Ads for Reddit
• Personalize

52. • Engage users
• Identify frustration points to solve
• Invite interaction
• Ask questions
• Offer a deal / coupon

53. • Be Engaged
• Be human
• Answer questions
• Participate in comments
• Monitor constantly
• Don’t be defensive

54. • Be Creative
• Witty titles
• Reddit Gold
• Reddit only contest

55. • Misc Tips
• Include a thumbnail
• Create a custom landing page
• Research
• Different ads for each Subreddit
• Test

58.  Designed for Reddit
 Uses Self Post format
 Peaks User Interest with Title
 Suggest Social Sharing

60.  317 Comments
 Stayed fully engaged
 Light hearted
 Friendly

61.  317 Comments
 Stayed fully engaged
 Light hearted
 Friendly

63. • Brand Awareness
• Direct customer engagement
• Articles / Links
• Awards

67. • /r/Toronto
• Easy to digest title
• 53% Converted
• 8800% ROI
• 5x Traffic

68. Things to Remember
 Don’t focus on Spamming or Gaming Reddit
 Comment first and regularly
 Pick the right Subreddits
 Identify the best content to submit
 Proper titles are essential
 Stay engage and present
 Focus on the long term!

69. Thank You!
Brent Csutoras
CEO, Pixel Road Designs
@brentcsutoras