This session will help you make the transition from a tactical HR practitioner to a strategic HR partner. By incorporating the lessons from this lecture, HR practitioners will be able to brand themselves in a way that grabs the attention of upper-level management and executives.

2. Your Personal Brand
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3. DID YOU KNOW…
Coke-a-Cola has an estimated brand equity value of
over $67 billion, making it the number 1 brand in the
world?
Not bad for a company that simply sells sugar and water in a can.
***
However there is an actual brand value greater than
that of coke-a-cola…You!
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4. What we’ll talk about today
Why brand yourself?
How to brand yourself externally and internally
How to position yourself to be a mentor/teacher in the
future
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5. Key Questions
What do you want out of your life?
Are you passionate about your profession?
Are you interested in increasing your knowledge base
and willing to take the time to position for tomorrow?
?
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6. Why Brand Yourself?
top reasons
Differentiate yourself from others
Position yourself clearly and uniquely in the minds of
others
Focus your message and mission
Project credibility
Develop loyalty
Accelerate your ability to connect
Make a difference in the lives of others
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7. To Brand Yourself
you need to indentify
Your audience(s)
What you do that is unique or better than anyone else
What motivates you to do what you do
How you can stand out from your peers
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8. Establish Credibility
Publish articles
Seek opportunities to proof, edit and/or write books
Book outside speaking engagements
Create or contribute to blogs
Become certified: CCP, CBP, GRP, CCC, PHR, etc.
Do nothing illegal, immoral or unethical
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9. Establish Niche Involvement
Study, study, study
Comment on blogs
Comment on conferences/forums
Answer questions on LinkedIn and other Q & A
communities
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10. Establish Visibility
Create profiles on social networks and directories
Make yourself available and easily accessible
Attend HR conferences – get involved
Look to serve on a board and manage HR
Be conscious of your priorities
Get involved in the community – help others
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11. Branding Yourself Inside Your
Company
Become the “go-to” person with a specific skill or
expertise
Dress the part
Find opportunities to write and/or speak inside the
company
Mentor new-comers
Make your boss look like a superstar
The power of third-party selling
Know as much about your company as possible – not
just HR
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12. More Tips To Brand Yourself Online
Produce your own podcasts
Dedicate a video channel on sites like YouTube
Conduct free webinars
Post bios about yourself on Wikipedia, Knol, Squidoo,
etc.
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13. Circular Equation
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14. Questions?
Longnecker & Associates
11011 Jones Road, Suite 200
Houston, TX 77070
Phone: 281.378.1350
Fax: 281.374.0539
www.longnecker.com
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