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LifeScience Creative
Empire & Virgo Corp.

                       4 Key Elements
                 for Exhibiting Success


                                 Display   Follow Up
     Promotion           Print
LifeScience Creative

Empire & Virgo Corp.




                          Promotion
LifeScience Creative                                                                                            Promotion Pre-Event


Empire & Virgo Corp.
                                                                                                                                                                                             Today 60% of all attendees
                              Life Science Technology Show



                                                                                                                                                                                             determine which booths
                                                                                                                     FOR MORE INFORMATION                 Monday, June 2nd, 2008
                                                                         Your invited to
                                                                                                                     Please Contact Charlotte             7 am - 7 pm
                                                                      witness the most




                                                                                                                                                                                             they’ll visit in advance.
                                                                                                                     at (613) 722-6025                    TORONTO
                                                                    advanced computer
                                                                                                                     charlotte@evlifescience.com          Metro Toronto
                                                                     technology used in
                                                                                                                                                          Convention Centre
                                                                     your industry today.
                                                                                                                                                          255 Front Street West,
                                      JUNE 2nd, 2008 - Booth #70
                                      LifeScience Creative         Hope you can come.




                                                                                                                                                                                             Therefore, you must:
                                                                                                                                                          Toronto, Ontario


                                                                                                                                                          M5V 2W6




                                                                        Want some                                                                                                  SIGN UP
                                                                                                                                                                                    &
                                                                                                                                                                                              Use pre-event marketing
                                                                      real excitement?
Life Science

                                                                                                                                                                                   WIN
Technology Show
                                                                                  Life Science Technology Show
Monday, JUNE 2nd, 2008




                                                                                                                                                                                              to drive quali ed prospects
7 am - 7 pm
Metro Toronto Convention Centre
255 Front Street West,Toronto,
Ontario M5V 2W6



    See you there.


                                                                                                                                                                                              to your booth
For more information Please Contact
Charlotte at (613) 722-6025
charlotte@evlifescience.com


        LifeScience Creative


                                                                                 JUNE 2nd, 2008

                                                                        We hope you can come.

                                                                                                                                                                                              Never rely solely on walk
                                                                                  Witness the most advanced
                                                                                  computer technology used
                                                                                  in your industry today.




                                                                                                                                                                                              by tra c
                                                                                                                                                                                   ipod
                                                                                      LifeScience Creative
                                                                    Monday, June 2nd, 2008                                  For more information
                                                                    7 am - 7 pm                                             Please Contact Charlotte
                                                                    Metro Toronto Convention Centre                         at (613) 722-6025
                                                                    255 Front Street West,Toronto, Ontario M5V 2W6          charlotte@evlifescience.com
LifeScience Creative        Promotion Giveaways


Empire & Virgo Corp.
                                Your promotional
                                giveaways are not gifts,
                                they must:
                                 Drive tra c to your booth
                                 Continuously promote
                                 your brand
                                 Be of use to your prospect
LifeScience Creative                                                             Promotion Post-Event


Empire & Virgo Corp.
                                                                                         Your follow up program
                                                                                         must be ready before
         Thank You
                                                                                         the event starts because:
                      for visiting us
                       at the show
                                                                                          The majority of attendees
                          n
                 Hi Laure
                   It was a pleasure to meet you. Looking forward
                   to our meeting.




                                                                                          place orders after the event
                                                                                          Leads are highly perishable
                                                                                          Follow up is necessary
                                                      Lorem Ipsum has been the
                                                      industry's standard dummy text
                                                      ever since the 1500s, when an




                25% OFF
                                                      unknown printer took a galley of
                                                      type and scrambled it to make a
                                                      type specimen book. It has




                                                                                          & urgent
                                                      survived not only ve centuries,
                                                      but also the leap.

                Call before Dec 1st and
                save some GREEN
                                                       00000000000000
LifeScience Creative

Empire & Virgo Corp.




                              Print
LifeScience Creative          Print Print Materials


Empire & Virgo Corp.
                                Design your printed materials
                                to be powerful sales tools!
                                Remember:
                                 Every prospect wants to know
                                 “Whats in it for Them”
                                 Prospect’s don’t have time
                                 to interpret your materials,
                                 your o er should be clear
                                 Avoid “About Us” content,
                                 focus on ben ts & solutions
LifeScience Creative                                                                                       Print Print Materials


Empire & Virgo Corp.
                                                                                                              Your graphic design must be
                                                                                                              visually pleasing however,
                                                                                                              more importantly it must:
                                                                                                               Instantly communicate benf its
                                           Want some
                                                                                                               to prospects
                                         real excitement?
                                                     Life Science Technology Show




                                                                                                               Connect with your prospect’s
                                                    JUNE 2nd, 2008



                                                                                                               psyche
                                          We hope you can come.
                                                      Witness the most advanced
                                                      computer technology used
                                                      in your industry today.




                                                                                                               Re ect the professionalism
                                                                                For more information
                       Monday, June 2nd, 2008
                                                 LifeScience Creative (613)Contact Charlotte
                                                                    Please
                       7 am - 7 pm
                                                                    at     722-6025
                       Metro Toronto Convention Centre
                                                                                charlotte@evlifescience.com
                       255 Front Street West,Toronto, Ontario M5V 2W6




                                                                                                               of your organization
LifeScience Creative        Print Print Materials


Empire & Virgo Corp.
                                Your written content must
                                quickly & e ectively:
                                 Capture your prospect’s
                                 attention
                                 Put your prospect in the
                                 frame of mind to purchase
                                 Make a memorable &
                                 lasting Impression
LifeScience Creative

Empire & Virgo Corp.




                            Display
LifeScience Creative           Display Graphics


Empire & Virgo Corp.
                                Design is not Decoration!
                                Your graphics have
                                3-5 seconds to:
                                 Attract prospects to you
                                 E ectivley deliver your
                                 message
                                 Entice prospects to approach
                                 your booth
LifeScience Creative           Display Hardware


Empire & Virgo Corp.
                                When choosing a display
                                make sure your hardware:
                                  Sets up with ease
                                  O ers options and add ons


                                   Beware of the
                                 “Cheaper Model”
LifeScience Creative             Display Sta


Empire & Virgo Corp.
                                A properly trained sta
                                understands:
Avoid booth
  sta duds

                                 Not all prospects are
                                 customers
                                 How to qualify prospects
                                 Body language
                                 Booth etiquette
                                 Appropriate dress
LifeScience Creative

Empire & Virgo Corp.




                          Follow Up
LifeScience Creative                                                        Follow Up E-mail Contact


Empire & Virgo Corp.
                                                                                   Use email to build client
                                                                                   relationships; E-marketing:
                              Click & save
                                                                                    Keeps your organization
                              25% OFF
                                                                                    top of mind
                              Call before Dec 1st and
                              save some GREEN




                                                                                    Is a cost e ective way to
                                                                                    stay in touch
                       LifeScience          Specialists in Visual Communications
                                            for the Life Sciences Industry




                       Creative




                                                                                    Is an integral part of today’s
                                                                                    sales e orts
                       Understanding
                       the Science
LifeScience Creative                                                                                                                                                Follow Up Direct Mail


Empire & Virgo Corp.
                                                                                                                                                                                                                   Professionally craft &
                                                                                                                                                                                                                   target your direct mail
    Have the right marketing tools
      to swim with the BIG fish?



                                                                                                                                                                                                                   campaigns to:
                                                                                                                                       We deliver results.
                                                                                                                                       The marketing materials you give to prospective clients leave a first—and
                                                                                                                                       lasting—impression. What kind of impact they make is up to you.
                                                                                                                                       Marketing tools that get results combine well-planned design with a
                                                                                                                                       clearly articulated message of value. They also reflect the style, image,
                                                                                                                                       and tone that best suits your organization, brand, industry—and market.
                                                                                                                                       e&v design works specializes in creating visual communications that
                                                                                                                                       capture and convey your critical messages in order to sell, inform,
                                                                                                                                       and influence.
                                                                                                                                        • Advertising         • Web sites
                                                                                                                                        • Brochures           • Multimedia and presentations
                                                                                                                                        • Sales sheets        • Direct mail
                                                                                                                                        • Kit folders         • Trade show display
                                                                                                                                        • Package design      • Large-format graphics
                                                                                                                                        Visit us online to find out how
                                                                                                                                        we can help you devour
                                                                                                                                        the competition.




                                                                      lifesciencecreative.com


                                                                                                                                                                                                                    Reduce campaign costs
                                                                                                                              613-722-6025
                                                                      1960 Scott Street, Suite 305, Ottawa, Ontario K1Z 8L8




                     Want some real excitement?
                    Life Science Technology Show
                                                   Witness the most advanced
                                                   computer technology used




                                                                                                                                                                                                                    Increase campaign results
                                                   in your industry today.


                                                     We hope
                                                   you can come.

                    JUNE 2nd, 2008




                                                                                                                                                                                                                    Create brand recognition
                                                                         Life Science
                                                                         Technology Show
                                                                          Monday, JUNE 2nd, 2008
                                                                          7 am - 7 pm
                                                                          Metro Toronto Convention Centre
                                                                          255 Front Street West,Toronto,
                                                                          Ontario M5V 2W6



                                                                                  See you there.
                                                                          For more information Please Contact
                                                                          Charlotte at (613) 722-6025
                                                                          charlotte@evlifescience.com


                                                                                        LifeScience Creative
LifeScience Creative     Follow Up Personal Contact


Empire & Virgo Corp.
                                Through personal contact
                                you can:
                                 Maintain solid relationships
                                 Become an indispensable
                                 resource

                                  Nothing beats
                                   face to face
                                 communication!
LifeScience Creative

Empire & Virgo Corp.


          Specializing in:      Helping
                                Life Science Companies
                                Maximize Sales
                                info@lifesciencecreative.com
                   Questions?



                 www.lifesciencecreative.com

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  • 1. LifeScience Creative Empire & Virgo Corp. 4 Key Elements for Exhibiting Success Display Follow Up Promotion Print
  • 2. LifeScience Creative Empire & Virgo Corp. Promotion
  • 3. LifeScience Creative Promotion Pre-Event Empire & Virgo Corp. Today 60% of all attendees Life Science Technology Show determine which booths FOR MORE INFORMATION Monday, June 2nd, 2008 Your invited to Please Contact Charlotte 7 am - 7 pm witness the most they’ll visit in advance. at (613) 722-6025 TORONTO advanced computer charlotte@evlifescience.com Metro Toronto technology used in Convention Centre your industry today. 255 Front Street West, JUNE 2nd, 2008 - Booth #70 LifeScience Creative Hope you can come. Therefore, you must: Toronto, Ontario M5V 2W6 Want some SIGN UP & Use pre-event marketing real excitement? Life Science WIN Technology Show Life Science Technology Show Monday, JUNE 2nd, 2008 to drive quali ed prospects 7 am - 7 pm Metro Toronto Convention Centre 255 Front Street West,Toronto, Ontario M5V 2W6 See you there. to your booth For more information Please Contact Charlotte at (613) 722-6025 charlotte@evlifescience.com LifeScience Creative JUNE 2nd, 2008 We hope you can come. Never rely solely on walk Witness the most advanced computer technology used in your industry today. by tra c ipod LifeScience Creative Monday, June 2nd, 2008 For more information 7 am - 7 pm Please Contact Charlotte Metro Toronto Convention Centre at (613) 722-6025 255 Front Street West,Toronto, Ontario M5V 2W6 charlotte@evlifescience.com
  • 4. LifeScience Creative Promotion Giveaways Empire & Virgo Corp. Your promotional giveaways are not gifts, they must: Drive tra c to your booth Continuously promote your brand Be of use to your prospect
  • 5. LifeScience Creative Promotion Post-Event Empire & Virgo Corp. Your follow up program must be ready before Thank You the event starts because: for visiting us at the show The majority of attendees n Hi Laure It was a pleasure to meet you. Looking forward to our meeting. place orders after the event Leads are highly perishable Follow up is necessary Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an 25% OFF unknown printer took a galley of type and scrambled it to make a type specimen book. It has & urgent survived not only ve centuries, but also the leap. Call before Dec 1st and save some GREEN 00000000000000
  • 6. LifeScience Creative Empire & Virgo Corp. Print
  • 7. LifeScience Creative Print Print Materials Empire & Virgo Corp. Design your printed materials to be powerful sales tools! Remember: Every prospect wants to know “Whats in it for Them” Prospect’s don’t have time to interpret your materials, your o er should be clear Avoid “About Us” content, focus on ben ts & solutions
  • 8. LifeScience Creative Print Print Materials Empire & Virgo Corp. Your graphic design must be visually pleasing however, more importantly it must: Instantly communicate benf its Want some to prospects real excitement? Life Science Technology Show Connect with your prospect’s JUNE 2nd, 2008 psyche We hope you can come. Witness the most advanced computer technology used in your industry today. Re ect the professionalism For more information Monday, June 2nd, 2008 LifeScience Creative (613)Contact Charlotte Please 7 am - 7 pm at 722-6025 Metro Toronto Convention Centre charlotte@evlifescience.com 255 Front Street West,Toronto, Ontario M5V 2W6 of your organization
  • 9. LifeScience Creative Print Print Materials Empire & Virgo Corp. Your written content must quickly & e ectively: Capture your prospect’s attention Put your prospect in the frame of mind to purchase Make a memorable & lasting Impression
  • 10. LifeScience Creative Empire & Virgo Corp. Display
  • 11. LifeScience Creative Display Graphics Empire & Virgo Corp. Design is not Decoration! Your graphics have 3-5 seconds to: Attract prospects to you E ectivley deliver your message Entice prospects to approach your booth
  • 12. LifeScience Creative Display Hardware Empire & Virgo Corp. When choosing a display make sure your hardware: Sets up with ease O ers options and add ons Beware of the “Cheaper Model”
  • 13. LifeScience Creative Display Sta Empire & Virgo Corp. A properly trained sta understands: Avoid booth sta duds Not all prospects are customers How to qualify prospects Body language Booth etiquette Appropriate dress
  • 14. LifeScience Creative Empire & Virgo Corp. Follow Up
  • 15. LifeScience Creative Follow Up E-mail Contact Empire & Virgo Corp. Use email to build client relationships; E-marketing: Click & save Keeps your organization 25% OFF top of mind Call before Dec 1st and save some GREEN Is a cost e ective way to stay in touch LifeScience Specialists in Visual Communications for the Life Sciences Industry Creative Is an integral part of today’s sales e orts Understanding the Science
  • 16. LifeScience Creative Follow Up Direct Mail Empire & Virgo Corp. Professionally craft & target your direct mail Have the right marketing tools to swim with the BIG fish? campaigns to: We deliver results. The marketing materials you give to prospective clients leave a first—and lasting—impression. What kind of impact they make is up to you. Marketing tools that get results combine well-planned design with a clearly articulated message of value. They also reflect the style, image, and tone that best suits your organization, brand, industry—and market. e&v design works specializes in creating visual communications that capture and convey your critical messages in order to sell, inform, and influence. • Advertising • Web sites • Brochures • Multimedia and presentations • Sales sheets • Direct mail • Kit folders • Trade show display • Package design • Large-format graphics Visit us online to find out how we can help you devour the competition. lifesciencecreative.com Reduce campaign costs 613-722-6025 1960 Scott Street, Suite 305, Ottawa, Ontario K1Z 8L8 Want some real excitement? Life Science Technology Show Witness the most advanced computer technology used Increase campaign results in your industry today. We hope you can come. JUNE 2nd, 2008 Create brand recognition Life Science Technology Show Monday, JUNE 2nd, 2008 7 am - 7 pm Metro Toronto Convention Centre 255 Front Street West,Toronto, Ontario M5V 2W6 See you there. For more information Please Contact Charlotte at (613) 722-6025 charlotte@evlifescience.com LifeScience Creative
  • 17. LifeScience Creative Follow Up Personal Contact Empire & Virgo Corp. Through personal contact you can: Maintain solid relationships Become an indispensable resource Nothing beats face to face communication!
  • 18. LifeScience Creative Empire & Virgo Corp. Specializing in: Helping Life Science Companies Maximize Sales info@lifesciencecreative.com Questions? www.lifesciencecreative.com