This document discusses personal branding and developing an online presence. It emphasizes that personal brands are built on providing unique value to others and spreading the word about that value. It recommends choosing a focus in terms of who you want to help and how, developing an online identity across multiple platforms like blogs, social media, and videos, and consistently contributing high-quality content and conversations to establish expertise. The key is leading with one's valuable contributions rather than personality and integrating different online channels to build relationships and a reputation for excellence.

1. Personal Branding
Bret L. Simmons, Ph.D.

2. Disclaimers 

3. Are You Remarkable?

4. Excellence is a form of deviance
DO things your
peers are not
willing to do

5. Permission

6. Personal Brand
If people don’t select you,
spread the word about
you, or pay a premium for
your services, it’s because
they don’t recognize your
value.
(Seth Godin)

7. Personal Brand
The reasons why
people spread the
word about your
value.

8. Value
What you can do uniquely
well to help others
address issues or solve
problems that matter to
them.

9. Personal Brand
1.Who are you?
2.Who do you want to
help?
3.How do you want to help
them?

10. Why You?
Why Now?

11. My Brand

12. My Brand (partial)
• simmonsb@unr.edu
• bret.simmons@gmail.com
• http://www.google.com/profiles/bret.simmons
• www.bretlsimmons.com
• http://bretsimmons.posterous.com/
• www.twitter.com/drbret
• http://www.linkedin.com/in/bretsimmons
• http://www.facebook.com/bretsimmons
• http://www.youtube.com/user/eustress
• http://www.vimeo.com/bretsimmons
• http://www.slideshare.net/bretlsimmons

13. Web 1.0, 2.0, 3.0
Anticipatory
3
Relational 2
Informational
1

14. One-to-One

15. One-to-One
One-to-Many

16. Many-To-Many
New technologies are
radically transforming
the way we communicate
Clay Shirky, 2009

17. Social Objects: Fuel of Many-To-Many
The reason two people are talking to each other
Social networks form around social objects, not the
other way around
Hugh MacLeod

18. Social Objects
• Documents
• Video
• Audio
• Pictures
• Presentations

19. Social objects are most
trusted when they are
shared among friends

20. Interruption
vs.
Permission

21. Content
Conversation
Community

22. Consistently
Contribute
Value

23. Transparency

24. Content Marketing
Inbound Marketing
Asset Marketing

25. New business card
www.namecheap.com

26. New business card
1. Associate your name and face
with your value
2. Create content and
connections that will get you
indexed and ranked for your
name and value

30. Is your cart before your horse?

31. Social Media
You must be personal and conversant

32. Lead with value
Wrap the personal around your value

33. Value
Not
Personality
Remarkable

34. Name - Picture - Purpose

35. Order of Importance
• E-mail, Google Profile
• Linkedin
• Blog
• Twitter
• Facebook
• Other

36. FLOW
Active Passive
• Twitter: • Linkedin:
River Lake
• Blog: • Facebook:
Rain Stream

37. Integrate

39. Lies
http://www.facebook.com/bretsimmons

40. How to not suck at Facebook

41. Twitter is a
broadcast medium

42. •Be yourself, not your business
•Link to your business or blog
•Contribute value
•Acknowledge value others contribute
•Introductions in Twitter, connections offline
•Be strategic
•Be patient!

47. Blogging
• Micro publishing platform
• Force yourself to become
part of the conversation
• Best damn marketing tool
• Free
• Video

52. Benefits of Blogging
• Clarity
• Consistency
• Challenge
• Community
• Commitment

53. What to blog about?
• Own your own business
• Work for someone else

54. Some Examples
• Campo Reno
• Abbi Pr
• Jimmy Beans Wool
• River Pools and Spas
• Bigby Coffee
• Patagonia
• Whole Foods
• American Express
• Sands Regency
• The Photo Enthusiast

55. Examples
• Tiffany Brown
• Kendra Wilson
• Dario Hunt
• Cody Witt
• Sharon Markovsky
• Lisa Drake
• Jessica Torres

56. DO IT!

57. Questions?