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Crisis Management

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Brett Atwood
Brett Atwood

This lecture focuses on crisis management techniques and case studies in public relations.

Economía y finanzasEmpresariales
1 de 28
Crisis Management
Crisis Management Basics ,[object Object],[object Object],[object Object],[object Object]
Crisis Management Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of Crisis Management ,[object Object],[object Object]
Case Study ,[object Object],[object Object]
Case Study ,[object Object],[object Object],[object Object]
What did the company do? ,[object Object],[object Object],[object Object],[object Object]
Taking Responsibility ,[object Object],[object Object]
Internal communications ,[object Object],[object Object]
External communications ,[object Object],[object Object],[object Object]
Fixing the Problem ,[object Object],[object Object]
Fixing the Problem ,[object Object],[object Object],[object Object]
Cost and benefit ,[object Object],[object Object],[object Object]
Cost and benefit ,[object Object]
Case Study ,[object Object],[object Object]
Case Study ,[object Object],[object Object]
What did the company do? ,[object Object],[object Object],[object Object]
Poor Crisis Management ,[object Object],[object Object],[object Object],[object Object]
Failure to Fix the Problem ,[object Object],[object Object],[object Object],[object Object]
The Problem Compounds ,[object Object],[object Object],[object Object],[object Object]
Outrage Builds ,[object Object]
Poor Communication ,[object Object],[object Object],[object Object],[object Object]
The Aftermath ,[object Object],[object Object]
The Aftermath ,[object Object],[object Object]
What went wrong? ,[object Object],[object Object],[object Object]
In-class Analysis ,[object Object],[object Object]
Final Review ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Final Review ,[object Object],[object Object],[object Object]

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  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.