2. Mining Twitter
How Brian Colwell helps you mine Twitter:
1. Leverage Your Content
2. Build Brand Equity & Social Authority
3. Connect with Private & Institutional Investors
4. Analyze Your Competitive Landscape
4. Engage Brian Colwell to establish
your company’s dominance in
these topic areas:
1. Uranium & Nuclear Energy
2. Fourth Industrial Revolution
3. Sustainability & Energy Metals
4. Commodities Investing
#DataMining Themes
Listen, Amplify, Connect
11. Target Audience
Knowledge is Power
● EV Cleantech Enthusiasts & Fans of Renewables
● Mining Industry Professionals & Potential Strategic Partners
● Private Investors
● Venture Capitalists, Private Equity, Hedge Funds
● Traders, CTAs
● Commodities Producers
● Commodity Risk Managers & Hedgers
● Institutional Investors & Funds
12. Take Inventory of Your Content
❏ Investor Kit
❏ Investor Factsheet
❏ Investor Highlights
❏ Company Highlights
❏ Meet the Team
❏ Corporate Governance
❏ Project Highlights &
Directory
❏ Exploration Database
❏ Stock Information
❏ Filings
❏ Analysts
❏ News Releases
❏ Your company in the Media
❏ Homepage / Landing Page
❏ Videos and other Media
You made it, now market it!
13. Content Distribution Workflow
Star Player
Twitter Accounts
(@YourCEO)
Your Company’s
Event Twitter Accounts
Industry Events
Your Company’s
Twitter Account
Your Company’s
Branded Content
Brian Colwell
Twitter Accounts
14. Influencer Marketing
What can Brian Colwell do for your brand?
● Share your company content across seven thriving,
investment-focused twitter accounts (see next slide)
● Optimize tweets for searchability
○ Keywords, mentions, hashtags, and cashtags
● Interact with your company’s tweets
● Start discussions on your company’s behalf or by mentioning
your company via polls and influencer targeted messages
15. Brian Colwell Network (2/14/2017)
Klout Tweets Following Followers F/F Ratio
28-day
Impressions
@BrianDColwell 64 64.1k 9,615 12k 1:1 1.9 Mil
@BColwell_Econ 61 14k 4,703 5,484 1:1 1.2 Mil
@BColwell_Emgmkt 58 14.9k 5,107 6,040 1:1 1.1 Mil
@BColwell_Alt 61 14.8k 5,289 6,431 1:1 1.8 Mil
@BColwell_CTA 58 16.2k 5,616 6,745 1:1 1.1 Mil
@BColwell_4IR 61 7,459 3,224 3,558 1:1 1.2 Mil
@BColwell_Invest 60 13.1k 2,987 3,437 1:1 1.4 Mil
17. Defining Conversion
First, you must define success
Conversions could be defined as:
● Website visit by Twitter user
● Signup form submitted by Twitter user
● Completed signup form converts to sale/investment
18. Logistical Considerations
● Create optimized landing pages
Why Should I Use Landing Pages?
● Use UTM tags for Google Analytics tracking
for specific campaigns or audiences
● Integrate other social media tools (e.g.,
crowdfire, tweet juke box, etc.)