Slide Show for Common Share Offering

1. Corporate Housing Solutions for
Corporations and Industries

2. Lodging solutions tailored for
workers and industries needs
Silicon Valley Executive Homes (Corporate team & Executives)
ELF Express Hotel (Refinery & Construction workers)
Boutique Hotels (Tech Professional (San Francisco))
Key Ingredient: Corporate Relationships
Stanford University, Cisco Intel, Facebook Tech Crunch, Celtic Media Centers,
Law Firms, Incubators, Insurance, Relocation, Development Teams

3. Corporate-Stay Model
Positive Impact on All Key Real Estate Metrics
Rental Rents (2X to 3X unfurnished long term rates)
Occupancy 85% to 100%
 Hotel rates w/o the high operating costs
Improves Cap Rate (to 12 to 13%)
National Avg. Cap Rate (7%)
Cap Rate= Net Operating Income/Property Value
Higher Cap Rate = Higher Property Value

4. Case Study:
2 bedroom 1.5 bath
Mountain View, CA
Since June, 2012
Unfurnished
Market Rent: $2,500.00
Furnished
Average Earnings: $5,662.50
Over double market rent!

5. Value of Corporate-Stay
Generate Superior Cash Flow
 Assemble Valuable Real Estate Portfolio
 High Rents > NOI >High Debt Coverage > Access to Financing
 High Occupancy> NOI> Profitability >Financing> Shareholder Returns
 Extended Stay <lower expenses > NOI> Cap Rate> Values
 Improves Cap Rate(12 to 13%)> Increases Property values
 Cap Rate= Net Operating Income (NOI)/Property Value
 Property Value = NOI/Cap Rate
 Increase Property Value with Corporate Stay
 Eventual Upload Portfolio to REIT

6. ELF Homes,
Inc.
Assignment
Worker Hotels
ELF Express
Hotel Baton
Rouge
Silicon Valley
Executive
Homes
Expand
Properties
Tech
Professional
Hotels
San Francisco
28 Room Hotel

7. How Do We Differentiate?

8. 1. The Right Location
 Close to large corporations
Walking distance to restaurants
 Close to public transportation
 Safe neighborhood
2. The Right Property
 One bathroom per bedroom
 Private yard
 One bedroom/bath on first
floor
 Accessible shower
 In-home laundry
 Updated kitchen
 Multiple work spaces
 At least two bedrooms
 Purchase price under 1.5M
5 Key Success Factors

9. 3. Decorate to Impress
 Do it professionally
 Choose a color scheme to pop
 Avoid the Ikea look
 Get professional photos
4. Amenities & Service
 Use luxury linens
 Fully outfit the kitchen
 Provide double supplies
 Set up your maintenance
ahead of time
 Train your cleaners properly
 Go for a high level of customer
service to attract the right
guests
5 Key Success Factors

10. 5. Advertising & Sales
 Credibility is critical
 Establish a web presence
 Start with Homeaway and
Airbnb (ELF uses 15+ sites)
 Respond to inquiries within 2
hours
 Build reviews & references
 Reduce rates in slower seasons
(esp May and December)
 Don’t book ahead – 30 day
window for short stays
 Use your best professional
photos
5 Key Success Factors

11. Van Ness Tech Hotel
San Francisco, CA
Following up our
expansion to
San Francisco
Property Facts
 JV with Urban Pioneer
 28 hotel rooms
 Ideal Location

12. Revenue Growth
$2,500,000
$2,000,000
$1,500,000
$1,000,000
$500,000
$0
2009 2010 2011 2012 2013 Projected
2014
In USD
4 houses 7 houses 12 houses 10 houses 14 houses

13. Use of Proceeds
Double the number of Doors offered by ELF
Homes, Inc.
Add more properties to Portfolio
 Offering of Common Stock