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Business Models for Small Satellite Missions (2017)
1. Amsterdam, NL / 4-band PlanetScope scene / August 15, 2016
The following presentation was given
by Brian Groth at the ESA
“Small Satellites Tech, Business &
Regulatory Industry Workshop”
at ESTEC, Noordwijk on 13 April 2017
2. Amsterdam, NL / 4-band PlanetScope scene / August 15, 2016
Business Models for
Small Satellite
Missions
Brian Groth
Director, Partner Programs and Sales Enablement
Planet
Brian.Groth@Planet.com
LinkedIn: linkedin.com/in/bgroth/
3. Agenda: Where to
monetize?
1. About Planet
2. Business Models In The Satellite Value Chain:
1. R&D, Design and Manufacturing
2. Satellite Launch & Mission Control
3. Ground Stations
4. Data Publishing & Analysis
6. (1) Business Models for Satellite R&D, Design and Manufacturing
• Manufacturing and assembly
• Design components for specific purposes
• Various remote sensing capabilities (photography, weather,
emissions, etc.)
• Data transmission, data compression
• Power, solar cells, batteries
• Stabilization techniques and components
• Test for functioning in space (or crashing into asteroids?)
• Launch pressures
• Electrical input/output
• Near zero-gravity
• Cold and heat fluctuations
9. (2) Business Models for Satellite Launch & Mission Control
Polar Satellite Launch Vehicle (PSLV) from the Satish Dhawan
Space Centre in Sriharikota, India
CRS-6 launch from Cape Canaveral
10. (2) Business Models for Satellite Launch & Mission Control
• Availability & Insurance
• Coordinate availability on upcoming launches around the world
• Insurance specialties
• Control Satellites (on-going work)
• Positioning (initial and on-going)
• Tasking (less important for most smallsats)
• Maintenance & Software upgrades
• Monitor other satellites like an air traffic controller
14. Downlink
(3) Business Models for Ground Stations
• Construction
• Physical Maintenance
• IT Support
• Data Connections
• Land (own or rent)
• Host the data (the Big Data) like Amazon,
Google, Microsoft, and others)
15. These numbers are from October 2016 when we had 63 satellites in orbit.
We now have 149 satellites in orbit and expect to get 7TB of new data each day.