In this presentation I explain a few social media platforms and how people can use these tools to educate consumers. This presentation is the result of my undergraduate research at Virginia Tech and was presented at the American Council on Consumer Interest conference in April of 2014.

1. E D U C A T I N G
C O N S U M E R S T H R O U G H
S O C I A L M E D I A
B R I A N H E S S
V I R G I N I A T E C H
A P P A R E L , H O U S I N G , A N D R E S O U R C E M A N A G E M E N T - C O N S U M E R S T U D I E S

2. B R I A N S O L I S
E N G A G E : T H E C O M P L E T E G U I D E F O R B R A N D S A N D B U S I N E S S E S T O B U I L D ,
C U L T I V A T E , A N D M E A S U R E S U C C E S S I N T H E N E W W E B
Social media sparks a revelation that we,
the people, have a voice, and through the
democratization of content and ideas we can
once again unite around common passions,
inspire movements, and ignite change.

3. S O C I A L E C O N O M Y
How social groups and their relationships interact to
encourage the production and consumption of
goods and services, to facilitate exchange, minimize
costs, and build trust.

4. T H E S O C I A L C O N S U M E R
C O M M U N E
A U T H E N T I C I T Y
J U S T I C E
T H R E E K E Y M O T I V A T O R S :
McCann World Group 2011

5. T H E S O C I A L C O N S U M E R
M O B I L E P H O T O V I D E O C O N V E R S A T I O N
Ferrara 2012

6. T H E S E R V I C E S

7. F A C E B O O K
1.1 billion users
680 million mobile users
20 minutes a day
Facebook Statistics

8. T W I T T E R
554 million users
135,000 new users a day
9,100 Tweets per second
Twitter Statistics

9. I N S T A G R A M
150 million users
900% increase between 2012 & 2013
55 million photos per day
Instagram Statistics

10. T U M B L R
102 million blogs
6% of internet users
March 2013, 6.6 billion views
Papageorgiou 2013

11. P I N T E R E S T
25 million users
Mothers
81% of consumers trust Pinterest
Abramovich

12. Y O U T U B E
800 million visitors per month
3 billion hours of viewing per month
60 hours of footage uploaded per minute
Youtube Statistics

13. C O N N E C T I O N E C O N O M I C E N T E R T A I N M E N T E D U C A T I O N
N E T W O R K S F I L E S H A R I N G E C O M M E R C E
C R O W D
S O U R C I N G
P H O T O V I D E O W I K I
F O R U M S
& B L O G S
P E R S O N A L O R
P R O F E S S I O N A L ?
R E T A I L O R
S O C I E T A L ?
P H O T O O R
V I D E O ?
F A C T O R
E D I T O R I A L ?
T A X O N O M Y O F S O C I A L M E D I A F U N C T I O N S

14. C O N N E C T I O N E C O N O M I C E N T E R T A I N M E N T E D U C A T I O N
N E T W O R K S F I L E S H A R I N G E C O M M E R C E
C R O W D
S O U R C I N G
P H O T O V I D E O W I K I
F O R U M S
& B L O G S

15. F L O W C H A R T O F S O C I A L M E D I A
U S E

22. F I N A L T I P S
Integrate content
Remain active
Stay social

23. T H A N K Y O U !

24. S O U R C E S
Abramovich, G. (n.d.). 15 Stats Retailers Should Know About Pinterest | Digiday. Digiday | Digital Content, Digital Advertising, Digital Marketing. Retrieved October 6, 2013, fro
Cisco (2014, February 5). Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2013–2018 - Cisco. Retrieved from http://www.cisco.com/c/en/us/solutio
Duggan, M., & Brenner, J. (n.d.). A demographic portrait of users of various social media services | Pew Internet & American Life Project. Pew Research Center's Internet & Ameri
EMarketer (2012, April 26). Consumers Turn to Tablets to Research Purchase Decisions - eMarketer. Retrieved from http://www.emarketer.com/Article/Consumers-Turn-Tablet
Facebook Statistics | Statistic Brain. (n.d.). Statistic Brain | Numbers, Percentages, Financials, Rankings | Statistic Brain. Retrieved October 6, 2013, from http://www.statisticbr
Ferrara, M. (2012, June 11). Six Trends of Modern Consumers | Matthew Ferrara & Company. Retrieved from http://www.matthewferrara.com/rssfeed/six_trends/
Instagram Statistics | Nitrogram. (n.d.). Nitrogram: Instagram Analytics and Engagement Platform. Retrieved October 6, 2013, from http://nitrogr.am/instagram-statistics/
McKinsey Global Institute (2012). The social economy: Unlocking value and productivity through social technologies.
McCann Worldgroup (2011). The Truth about Youth.
Papageorgiou, K. (2013, April 22). Who Uses Tumblr? 17 Statistics Marketers Need to Know About Tumblr. http://kanguro.fl. Retrieved October 6, 2013, from kanguro.fi/blog/wh
Pine, B. J., & Gilmore, J. H. (1998, July). Welcome to the Experience Economy - Harvard Business Review. Retrieved from http://hbr.org/1998/07/welcome-to-the-experience-ec
Twitter Statistics | Statistic Brain. (n.d.). Statistic Brain | Numbers, Percentages, Financials, Rankings | Statistic Brain. Retrieved October 6, 2013, from http://www.statisticbrai
Silver, H., Tran, E., & Mitchell, C. (2012, April 13). Online Consumer Pulse: Pinterest is not only for window shopping, over 1 in 4 buy. Retrieved from http://www.bizrateinsights
YouTube Statistics | Statistic Brain. (n.d.). Statistic Brain | Numbers, Percentages, Financials, Rankings | Statistic Brain. Retrieved October 6, 2013, from http://www.statisticbr