Handouts provided to participants in workshop at CT Association of Nonprofits workshop on June 7, 2010.

1. PART II

2. Audience Profiles
Analyzing your audience will help you make the
necessary decisions about what (and how) to
create and distribute information.
Demographic
Psychographic
Technographic
Behavioral

3. Audience Profiles
List top five (5) audience targets
1.
2.
3.
4.
5.

4. GROUP ACTIVITY
For each audience, answer the following questions:
– Who are they (demographic, psychographic) ?
– How do they get information (online and ofEline)?
– What interaction do you want to have with them?
– What do they need from you?

5. Audience 1
Demographic/psychographic? What do you want them to do?
1. 1.
2. 2.
3. 3.
4. 4.
How do they get information? What do they need from you?
1. 1.
2. 2.
3. 3.
4. 4.

6. Audience 2
Demographic/psychographic? What do you want them to do?
1. 1.
2. 2.
3. 3.
4. 4.
How do they get information? What do they need from you?
1. 1.
2. 2.
3. 3.
4. 4.

7. Audience 3
Demographic/psychographic? What do you want them to do?
1. 1.
2. 2.
3. 3.
4. 4.
How do they get information? What do they need from you?
1. 1.
2. 2.
3. 3.
4. 4.

8. Audience 4
Demographic/psychographic? What do you want them to do?
1. 1.
2. 2.
3. 3.
4. 4.
How do they get information? What do they need from you?
1. 1.
2. 2.
3. 3.
4. 4.

9. Audience 5
Demographic/psychographic? What do you want them to do?
1. 1.
2. 2.
3. 3.
4. 4.
How do they get information? What do they need from you?
1. 1.
2. 2.
3. 3.
4. 4.

10. DISCUSSION / QUESTIONS

11. PART III

12. Campaign Planning
List top five (5) campaign types
1.
2.
3.
4.
5.

13. Campaign Planning
Once you understand your audience, you can
begin to make choices about how you conduct
your campaigns.
Goals
Strategies
Tactics
Resources

14. GROUP ACTIVITY
For each campaign, consider the following:
1) What content should I be creating?
Platforms: Website content, Blogs, Images, Podcasts, Video, Other...
2) What will I need to trigger meaningful, measurable action?
Campaign types: Email, Events, Advocacy, Fundraising, Other...
3) How else could I engage my audience?
Options : Social Networks, Mobile, Advertising, Offline, Etc...

15. Campaign 1
What content should I be creating? How else could I engage my audience?
1. 1.
2. 2.
3. 3.
4. 4.
Other thoughts…
What will trigger action?
1.
1. 2.
2. 3.
3. 4.
4.

16. Campaign 2
What content should I be creating? How else could I engage my audience?
1. 1.
2. 2.
3. 3.
4. 4.
Other thoughts…
What will trigger action?
1.
1. 2.
2. 3.
3. 4.
4.

17. Campaign 3
What content should I be creating? How else could I engage my audience?
1. 1.
2. 2.
3. 3.
4. 4.
Other thoughts…
What will trigger action?
1.
1. 2.
2. 3.
3. 4.
4.

18. Campaign 4
What content should I be creating? How else could I engage my audience?
1. 1.
2. 2.
3. 3.
4. 4.
Other thoughts…
What will trigger action?
1.
1. 2.
2. 3.
3. 4.
4.

19. Campaign 5
What content should I be creating? How else could I engage my audience?
1. 1.
2. 2.
3. 3.
4. 4.
Other thoughts…
What will trigger action?
1.
1. 2.
2. 3.
3. 4.
4.

20. DISCUSSION / QUESTIONS