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Volunteer	
  Hampton	
  Roads
    February	
  3,	
  2012
Brian	
  Reich	
  

                                                                  Married	
  (Karen)
                                                           Two	
  kids	
  (Henry	
  and	
  Lucy)
                                                             34	
  Years	
  Old.	
  	
  Jewish.

                                                   Live	
  in	
  New	
  York	
  City.	
  	
  Travel	
  a	
  lot.

                                       Work	
  for	
  Edelman	
  (editorial,	
  knowledge	
  sharing)

                                                Strategize.	
  Write.	
  Speak.	
  Teach.	
  Provoke.

                                Focus	
  on	
  the	
  impact	
  of	
  technology	
  and	
  the	
  internet	
  on	
  society.

                  Politics.	
  	
  Public	
  Affairs.	
  Marketing.	
  PR.	
  Advertising.	
  Causes.	
  Technology.	
  Innovation.	
  
                     Commerce.	
  Entertainment.	
  	
  Sports.	
  News.	
  Education.	
  Games.	
  Brand.	
  Culture.

           Wall	
  Street	
  Journal.	
  New	
  York	
  Times.	
  Washington	
  Post.	
  Seattle	
  Times.	
  LA	
  Times.	
  Boston	
  
          Globe.	
  Chicago	
  Tribune.	
  Politico.	
  Denver	
  Post.	
  Miami	
  Herald.	
  Dallas	
  Morning	
  News.	
  Sports	
  
             Illustrated.	
  GQ.	
  Vanity	
  Fair.	
  New	
  Yorker.	
  Time.	
  Newsweek.	
  New	
  Republic.	
  Wired.	
  Fast	
  
               Company.	
  In	
  Style.	
  	
  Sports	
  Illustrated.	
  	
  ESPN	
  The	
  Magazine.	
  1000+	
  Blogs.	
  	
  Twitter.	
  
          Facebook.	
  Sesame	
  Street.	
  Dinosaur	
  Train.	
  Word	
  World.	
  Octonauts.	
  Criminal	
  Minds.	
  Oprah.	
  
            Modern	
  Family.	
  SportsCenter.	
  16	
  &	
  Pregnant.	
  Gossip	
  Girl.	
  30	
  Rock.	
  Talk	
  of	
  The	
  Nation.	
  
            Fresh	
  Air.	
  	
  Slate’s	
  Hang	
  Up	
  And	
  Listen.	
  Slate’s	
  Culture	
  Gabfest.	
  Slate’s	
  Political	
  Gabfest.	
  
                This	
  American	
  Life.	
  PolitOptics.	
  Wait	
  Wait	
  Don’t	
  Tell	
  Me.	
  Books.	
  Ads.	
  [Partial	
  list]

        Mac.	
  PC.	
  iPhone.	
  Blackberry.	
  iPad	
  2.	
  Flip.	
  Zoom	
  H49.	
  Sonos.	
  Canon	
  D20.	
  Tivo	
  (x2).	
  Wii.	
  MiFi.

                                 Seattle.	
  	
  Westport.	
  	
  Washington.	
  	
  Cambridge.	
  Ann	
  Arbor.	
  50	
  States.

              brian@littlemmedia.com                             646.789.1323                          www.shiftandreset.com

       Media	
  Rules!:	
  Mastering	
  Today’s	
  Technology	
  To	
  Connect	
  With	
  And	
  Keep	
  Your	
  Audience

              Shift	
  &	
  Reset:	
  Strategies	
  for	
  Addressing	
  Serious	
  Issues	
  in	
  a	
  Connected	
  Society

@brianreich       Facebook             Slideshare                Scribd              YouTube                       Flickr   Google+          Pinterest
[START]
Technology	
  and	
  the	
  Internet,	
  and	
  
their	
  role	
  in	
  our	
  lives,	
  has	
  changed	
  
how	
  we	
  communicate,	
  get	
  and	
  
share	
  information,	
  the	
  media	
  we	
  
consume,	
  and	
  the	
  reasons	
  we	
  
engage	
  with	
  each	
  other	
  -­‐	
  online	
  
and	
  ofcline.	
  The	
  effects	
  of	
  these	
  
changes	
  are	
  being	
  felt	
  by	
  all	
  of	
  
us,	
  every	
  day,	
  all	
  the	
  time.	
  
Information	
  moves	
  FASTER.	
  People	
  
are	
  more	
  closely	
  CONNECTED.	
  We	
  
all	
  have	
  DIFFERENT	
  OPTIONS	
  
and	
  BETTER	
  CHOICES.	
  	
  Our	
  
EXPECTATIONS	
  ARE	
  HIGHER.	
  	
  
The	
  connections	
  we	
  make	
  to	
  the	
  
issues	
  and	
  events	
  that	
  shape	
  our	
  
world	
  are	
  being	
  TRANSFORMED	
  
-­‐-­‐	
  rapidly	
  and	
  constantly.	
  
What	
  we	
  are	
  
doing	
  isn’t	
  
working	
  
anymore!
Phones	
  
 Change	
  
Everything
Apps	
  
 Change	
  
Everything
Facebook	
  
  Changes	
  
Everything
Nike	
  
 Changes	
  
Everything
Real	
  Life	
  
 Changes	
  
Everything
Everything	
  
must	
  
change.
How	
  organizations	
  operate,	
  
organize,	
  and	
  communicate	
  must	
  be	
  
RE-­IMAGINED.	
  	
  The	
  passion	
  and	
  
interest	
  of	
  individuals	
  must	
  be	
  RE-­
FOCUSED	
  and	
  RE-­DIRECTED.	
  	
  The	
  
ways	
  that	
  we	
  measure	
  success	
  must	
  
be	
  RE-­ASSESSED.	
  	
  The	
  ways	
  we	
  
promote	
  big	
  ideas	
  and	
  create	
  better	
  
solutions	
  must	
  be	
  RE-­ENVISIONED.
[Knock	
  The	
  
Meteorite	
  Off	
  
  Course]
[3	
  Things]
Timely,	
  relevant,	
  
   compelling	
  
  information
Experiences	
  people	
  
  will	
  remember	
  
 (fondly)	
  and	
  talk	
  
          about.
Stuff	
  that	
  people	
  will	
  
  use...	
  and	
  value.
[Process]
Demographics
 Psychographics
 Socialgraphics
Behaviorgraphics
Goals
Strategies
 Tactics
Resources
Rule	
  of	
  4
Solutions	
  
 Session
Ask	
  Me	
  Anything
Volunteer Hampton Roads Presentation

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Volunteer Hampton Roads Presentation

  • 1. Volunteer  Hampton  Roads February  3,  2012
  • 2. Brian  Reich   Married  (Karen) Two  kids  (Henry  and  Lucy) 34  Years  Old.    Jewish. Live  in  New  York  City.    Travel  a  lot. Work  for  Edelman  (editorial,  knowledge  sharing) Strategize.  Write.  Speak.  Teach.  Provoke. Focus  on  the  impact  of  technology  and  the  internet  on  society. Politics.    Public  Affairs.  Marketing.  PR.  Advertising.  Causes.  Technology.  Innovation.   Commerce.  Entertainment.    Sports.  News.  Education.  Games.  Brand.  Culture. Wall  Street  Journal.  New  York  Times.  Washington  Post.  Seattle  Times.  LA  Times.  Boston   Globe.  Chicago  Tribune.  Politico.  Denver  Post.  Miami  Herald.  Dallas  Morning  News.  Sports   Illustrated.  GQ.  Vanity  Fair.  New  Yorker.  Time.  Newsweek.  New  Republic.  Wired.  Fast   Company.  In  Style.    Sports  Illustrated.    ESPN  The  Magazine.  1000+  Blogs.    Twitter.   Facebook.  Sesame  Street.  Dinosaur  Train.  Word  World.  Octonauts.  Criminal  Minds.  Oprah.   Modern  Family.  SportsCenter.  16  &  Pregnant.  Gossip  Girl.  30  Rock.  Talk  of  The  Nation.   Fresh  Air.    Slate’s  Hang  Up  And  Listen.  Slate’s  Culture  Gabfest.  Slate’s  Political  Gabfest.   This  American  Life.  PolitOptics.  Wait  Wait  Don’t  Tell  Me.  Books.  Ads.  [Partial  list] Mac.  PC.  iPhone.  Blackberry.  iPad  2.  Flip.  Zoom  H49.  Sonos.  Canon  D20.  Tivo  (x2).  Wii.  MiFi. Seattle.    Westport.    Washington.    Cambridge.  Ann  Arbor.  50  States. brian@littlemmedia.com 646.789.1323 www.shiftandreset.com Media  Rules!:  Mastering  Today’s  Technology  To  Connect  With  And  Keep  Your  Audience Shift  &  Reset:  Strategies  for  Addressing  Serious  Issues  in  a  Connected  Society @brianreich Facebook Slideshare Scribd YouTube Flickr Google+ Pinterest
  • 4. Technology  and  the  Internet,  and   their  role  in  our  lives,  has  changed   how  we  communicate,  get  and   share  information,  the  media  we   consume,  and  the  reasons  we   engage  with  each  other  -­‐  online   and  ofcline.  The  effects  of  these   changes  are  being  felt  by  all  of   us,  every  day,  all  the  time.  
  • 5. Information  moves  FASTER.  People   are  more  closely  CONNECTED.  We   all  have  DIFFERENT  OPTIONS   and  BETTER  CHOICES.    Our   EXPECTATIONS  ARE  HIGHER.     The  connections  we  make  to  the   issues  and  events  that  shape  our   world  are  being  TRANSFORMED   -­‐-­‐  rapidly  and  constantly.  
  • 6. What  we  are   doing  isn’t   working   anymore!
  • 7. Phones   Change   Everything
  • 8. Apps   Change   Everything
  • 9. Facebook   Changes   Everything
  • 10. Nike   Changes   Everything
  • 11. Real  Life   Changes   Everything
  • 13. How  organizations  operate,   organize,  and  communicate  must  be   RE-­IMAGINED.    The  passion  and   interest  of  individuals  must  be  RE-­ FOCUSED  and  RE-­DIRECTED.    The   ways  that  we  measure  success  must   be  RE-­ASSESSED.    The  ways  we   promote  big  ideas  and  create  better   solutions  must  be  RE-­ENVISIONED.
  • 14.
  • 15. [Knock  The   Meteorite  Off   Course]
  • 17. Timely,  relevant,   compelling   information
  • 18. Experiences  people   will  remember   (fondly)  and  talk   about.
  • 19. Stuff  that  people  will   use...  and  value.