In this FREE 1 hour webinar hosted by Brian Williams of StratIQ Consulting, you will learn: - What makes your company unique - How to develop, implement and understand your competitive edge in a crowded market - How to find and relate to your ideal clients/customers About Brian Williams Brian Williams is the founder of StratIQ Consulting, a company committed to providing valuable strategic marketing, operations, coaching, and finance consulting to startups and emerging and growing mid-sized businesses. With over 25 years of experience in the banking, insurance, retail, and defense intelligence sectors, Brian brings a diverse background to every client engagement with a focus on developing successful sales, marketing, and leadership programs. Prior to devoting all of his energy to StratIQ Consulting, Brian spent 10 years in the US Army serving as a ranger and intelligence officer. After leaving active duty, he completed his MBA in leadership at the University of Washington. Brian is a proven motivator with a successful track record of leading local, regional, and national teams to achieve meaningful revenue goals. He also has experience with driving cost-effective talent acquisition; creating interdependent teams, profitable sales programs, and vision; and executing well-developed strategies. You can find more information on Brian at www.stratiqconsulting.com. Time:

1. Defining Your
Competitive Edge

2. Housekeeping
a. Hashtag: #StratIQEdge
a. Twitter handle: @StratIQ_Market
b. Questions?

3. Introduction
a. Brief bio and background
b. Overview

4. Ask Yourself…
What do I do? What don’t I do?
What makes my product or service unique?
What problem am I solving?
What differentiates me?

5. Defining Your Ideal Customer
Understand who you serve.
• Age, education, occupation, business, financial situation, lifestyle
What are the biggest benefits you provide your ideal customer? Why
should your customer buy from you?

6. Defining Your Competition
Understand who else in the market place meets your customers
needs.
How do you do it better?

7. Configuring Resources
What resources do you have that no one else can replicate? How do you
configure resources to achieve your goal?
• People, equipment, capital resources, knowledge, skills, experience

8. Sustaining Your Competitive Advantage
Create clear goals, strategies, and operations to sustain your
competitive advantage through value creating products, processes &
services.
• What you need: a plan for market growth, responsible resource
management, effective marketing and a focused team.

9. Conclusion
What StratIQ Consulting focuses on: Revenue Sales Acceleration
• Book a Consultation
• bwilliams@stratiqconsulting.com
• StratIQ Surveys
• Webinar Recording
• Slides and Notes

10. Phone: 425.395.6860
www.stratiqconsulting.com