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B Rollings final project PP completed.ppsx
- 1. Thyme and Honey Charcuterie Improving sales: Brianna Martone
- 2. Overview: Thyme and Honey Charcuterie is a new business wanting to expand and stay competitive in the food industry. -keeping prices low -working from the owner’s home -zero overhead These are key concepts for this up-and-coming small business.
- 3. An Introduction: Thyme and Honey Charcuterie is seeking the help from other local businesses to improve their social media presence. Improving the social media presence for Thyme and Honey will, in return, improve sales- meeting the ultimate goal.
- 4. The Opportunity: A. Current situation: Thyme and Honey Charcuterie does not have the social media following they would like. Thyme and Honey would like to expand its business adding store front and shipping options. B. Key Success Factors: Improved marketing strategies, media profile and image. C. Analysis of alternatives: The use of social media will be key. D. Strategic option: Thyme and Honey can seek help with social media platforms by contacting other local business owners that have a large social media following. Visiting local wineries, restaurants, and catering companies that offer similar products to evaluate price points, presentation, audience, and pairings is also a great business opportunity. Plans can also delegate jobs to improve in this area. Grace Martone can act as social media manager handling that side of the business.
- 5. CLE Urban Winery Owner and Founder: Destiny Burns 216-417-8313 Tues.-Thurs. 4pm- 8pm Fri.-Sat. 4pm- 10pm Urban winery This winery has a great vibe, good following, and a need for charcuterie in their location. I would like to learn what it would take to collaborate. Cheese Please Co-Owner: Michael Jones 813-766-0060 Tues.-Thurs. 2pm- 10pm Fri.-Sat. 12pm- 10pm Local charcuterie company A local charcuterie company located in a wine bar. They have a decent following and know what it takes to have a store collaboration which I would like to learn. Brick and Mortar Kitchen Owners: Jason Ruhe and Hope Montgomery 727-822-6540 Tues. 5pm-9pm Wed.-Thurs. 5pm- 10pm Fri.-Sat. 5pm- 10:30pm Urban, rustic kitchen and wine bar A fresh and trendy kitchen serving a wide variety of wines but does not serve charcuterie. They have a large following. I hope to learn about how they built their social media following.
- 6. Benefits and risks of strategic option: A. BENEFITS Gain customers Increase customer reach Can lower overhead costs Advertising Brand development Business collaboration Recruitment Increase traffic Competitor research B. RISKS Local catering companies and restaurants that sell/serve charcuterie and wineries are all local and competitive threats causing a risk to Thyme and Honey’s -personal ideas -personal recipes -display creations and set-up
- 7. Final recommendation/call to action: -Begin using Grace Martone as the social media manager. -Brianna Martone will meet with local restaurants and wineries to discuss the possibility of a partnership for store front access in the form of selling pre-made displays and packaged products. -Brianna and Grace Martone will meet with Destiny Burns from CLE Urban Winery, Michael Jones from Cheese Please, and Jason Ruhe and Hope Montgomery from Brick and Mortar to discuss their use of social media.
- 8. Refferences: Home. Thyme and Honey. (n.d.). Retrieved November 8, 2022, from https://www.thymeandhoney.biz/ www.thymeandhoney.biz Facebook: @thymeandhoneycharcuterieboards Instagram: @thymeandhoneycharcuterie TikTok @thymeandhoney