4. Why Charlotte?
● Charlotte is the second largest financial center in the
United States
● 809,958 citizens in the metropolitan area
● #14 in Forbes best places for careers
● 260 energy companies employing 28,000 with 6,000
new jobs added since 2007.
● Booming economy
6. ● Colors chosen to have
uniformity for the city
teams
● Black bear: only species of
bear in North Carolina
● Conservation efforts saved
the population (60%
greater)
● Mascot spreads awareness
paired with our
environmentally responsible
organization
7. Mission Statement
The Charlotte Black Bears organization seeks to
provide eager fans with a positive experience at
each game, serve the community of Charlotte,
NC through quality baseball performance, and
create traditions that will forever be a part of
the Black Bears community.
8. Vision Statement
The Black Bears envision more than just today. We look into the
future. We envision an organization that continues to grow and
expand. We envision success now and the continuous growth of
success in the future. We will also protect America’s favorite
pastime, make games affordable, and provide a quality experience
for all who attend. We plan to give back to the community who gives
so much support to us. We envision tomorrow. We envision
success.
9. Values
EXTERNAL
● Strive to keep quality of performance at
competitive level
● Run in divisional championship and
playoffs
● Winning record season to season
● Provide great experience to fans
INTERNAL
● Fans and employees first
● Communication on all levels
● Everyone on the same page
● Part of a family
10. Organizational
Goals
● Acquire top athletes from farm leagues
● Become a .500 team within 3 years
● Have at least 80% of our seats filled by the end of the 3rd
season
● Make games a fun experience for fans
○ Satisfaction survey on way out of stadium
● Increase revenue
11. Organizational Structure
Vice President of Baseball
Operations and General Manager
Manager:
Daryl Boston
Head Coach
Pitching Coach
Bench Coach
Director of Baseball
Operations
First-base Coach
Bullpen Coach
First-base Coach
Assistant General Manager
Special Assistant to
General Manager
Director of Scouting
Head Coach:
Jason Giambi
14. Promotional Tactics
● Dollar dog night and half priced beers
○ 63% of people couldn’t live without at ball game
● Kids/Little Leaguer nights
● Community drawing: autographs, meet and greet, seat
upgrades, dugout passes
● Discounts on tickets: seniors, military, children, birthday, little
leaguer
15. Gameday Experience
● Kid’s area: blow ups, baseball contests, half off
concessions
● Beer Garden: craft beers, gated, good environment
● Charlotte's Best Walk: food from the area
○ Cheerwine, Texas Pete Barbecue, Ruth’s Salads
● Raffles, giveaways, contests, etc.
16. Conclusion & Thank You
BRING THE BLACK BEARS TO CHARLOTTE
● Only positives come out of the Black Bears in Charlotte
● Everyone wants to go support a MLB team
● Along with the Carolina Panthers and the Charlotte
Hornets, the Charlotte Black Bears will be the pride and
joy of the city
● Go Black Bears!
