Social media has made keeping up with the World Cup easier than ever. Soccer — or, football — fans around the globe have taken to social networks such as Twitter, Facebook and Instagram to follow the action and cheer on their teams. The World Cup has illuminated the real-time excitement and conversation social media creates for people all around the world. Check out these 10 amazing (and tweetable!) statistics about the 2014 World Cup so far, which is quickly becoming the largest social media event ever. Read more here: http://bit.ly/Vov2Uw

1. WORLD CUP
ON SOCIAL MEDIA

2. THE 2014 WORLD CUP IS QUICKLY
BECOMING THE LARGEST SOCIAL
MEDIA EVENT EVER.
HERE ARE 10 AMAZING
STATISTICS THAT CAPTURE
THE GLOBAL PHENOMENON.

3. THE FIRST WEEK OF THE
WORLD CUP INSPIRED
MORE FACEBOOK
ACTIVITY THAN THE SUPER
BOWL, SOCHI WINTER
OLYMPICS, AND THE ACADEMY
AWARDS COMBINED
1

4. BEFORE THE FIRST MATCH,THE TOP 20 WORLD CUP
2014 ADS ALREADY HAD 6.9 MILLION SHARES
ACROSS SOCIAL MEDIA – THAT’S 31.4% MORE
THAN THE TOP 20 SUPER BOWL 2014 ADS
2

5. ON FACEBOOK ALONE, 10 MILLION
PEOPLE HAD 20 MILLION INTERACTIONS
DURING THE US-PORTUGAL MATCH3

6. 53% OF SMARTPHONE USERS
PLAN TO USE FACEBOOK TO
DISCUSS THE 2014 WORLD CUP
WHILE WATCHING LIVE GAMES
4

7. CLINT DEMPSEY’S OPENING
MINUTE GOAL IN THE
US-GHANA MATCH WAS THE
MOST-TWEETED MOMENT
IN THE FIRST WEEK OF THE
WORLD CUP, WITH 173,738
TWEETS PER MINUTE
VS
5

8. 28% OF SMARTPHONE
USERS PLAN TO USE
TWITTER TO TWEET ABOUT
THE WORLD CUP WHILE
WATCHING LIVE GAMES
6

9. IN JUST 5 DAYS LEADING UP TO
THE WORLD CUP THERE WERE
236,863 POSTS
WITH #FIFAWORLDCUP2014,
#BRAZIL2014, #FIFAWORLDCUP,
AND #WORLDCUP
7

10. THE WORLD CUP OPENING MATCH
(BRAZIL-CROATIA) RECEIVED MORE
THAN 12 MILLION TWEETS
VS
8

11. 18.8% OF SMARTPHONE
USERS WILL SKYPE OR USE A
CHAT APP DURING LIVE GAMES
9

12. PORTUGAL’S CRISTIANO RONALDO WAS
MENTIONED 1.5 MILLION TIMES ON
TWITTER DURING THE US-PORTUGAL MATCH
10

13. CONTACT OUR TEAM FOR
SOCIAL STRATEGIES FOR YOUR BRAND.
FOLLOW US ON SOCIAL MEDIA:
SOURCES: CNN, TWITTER, EMARKETER, FACEBOOK