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7. Case Study 1
Medium Objective Target
Location/
Audience
Results
Social
Platforms(Faceb
ook)
•Generating leads for Aircraft
maintenance engineering courses and
undergraduate courses
• To drive traffic to the website
• Branding reach Activity
Pan India/
GCC
Countries
Total Leads – 300Leads
Traffic to Website - 307,128 people
Landing page views – 4608 views
People Reached - 288,633
Google Search
Ads
Generating leads for Aircraft
maintenance engineering courses and
undergraduate courses
Pan India/
GCC
Countries
Total Leads – 500 Interactions –
70,011
Avg CPC - ₹1.11
Gmail Ads Generating leads for Aircraft
maintenance engineering courses and
undergraduate courses
Pan India/
GCC
Countries
Avg CPC – 0.08
Total Leads - 34
Google Display
Ads
Generating leads for Aircraft
maintenance engineering courses and
undergraduate courses
Pan India/
GCC
Countries
Avg CPC - 0.55
Clicks- 58.8 k
Total Leads - 300
Brickwall Communications
20. Case study 5
Campaign Reach Clicks Cost per clicks
Emailer Campaigns 3435034 people 47434 clicks -
Facebook Campaigns 1053022 people 8225 clicks 37.97
Google Display Campaigns 25044 people 32297 clicks 17.4
Google Search campaigns 8385 people 10085 clicks 45.41
Gmail campaigns 20 people 6082 clicks 0.39
Brickwall Communications