3. The Influencer Project
Social Media Strategy and Implementation
• Created content that http://www.webinknow.com/2010/0
was spread virally by
the top industry
thought leaders on
blogs, Twitter, and
other channels.
@GuyKawasaki: "Shortest
marketing conference ever."
60 speakers (I'm one of
them), 60 seconds each:
http://j.mp/bffIVj. 4 minutes
ago via web Retweeted by 4
people
5. The Influencer Project
Social Media Strategy and Implementation
• Generated massive
engagement with a
back-channel
hashtag Twitter
chat, which during
the one hour event
recorded over 5k
tweets.
6. The Influencer Project
Social Media Strategy and Implementation
• Created a Twitter contest to get
people speaking about
#influencer. The winner became
the final speaker in the event.
Over 200 entries were submitted
in 3 days.
@Tamadear: How to be an
#influencer? Don't copy. Copies
lose resolution. Degree of
influence is directly related to
degree of dimensionality. 12:24
PM Jul 1st via Seesmic
7. The Influencer Project
Social Media Strategy and Implementation
• Over 13,000 unique site visitors came to
the site before, during, or soon after the
event (to watch the replay), with 25%
coming directly from social channels.
• 5,843 people used the "Tweet this Page"
link.
• Gained over 1200 Facebook Fans
• With no promotion, the page continues to
get registrations for the replay. To date
there have been over 16,053 unique site
visitors.
8. The Future of Marketing
Strategy, Management, and Implementation
http://futureofmarketing.com/registration/
• Had over 1200 live participants in a single event
• Over the course of three digital events had a combined total
of 13k registrations, and 40k unique visitors to the site.
• Built a strong brand largely through social media awareness.
9.
10. The Future of Marketing
Strategy, Management, and Implementation
• Over the course of three
events, received tens of
thousands of tweets, in
addition to coverage
from blogs and
publications including
NYTimes.com, PBS.org,
Inc. Magazine,
Mashable, and
Entrepreneur.
11. The Future of Marketing
Strategy, Management, and Implementation
• Worked with top industry
leaders to create content and
partnered with top industry
organizations.
12. Haier America
Site Search Engine Optimization
• Included competitive analysis, audit of entire site—from
code to copy—keyword research and selection, optimization
guidelines, on page optimization.
• Compiled into a 150-page custom "SEO Guidebook."
14. The New Experience Economy
Directed Social Media Campaign
• Led project and team members; Managed design team
• Managed account
• Negotiated sponsoring partnerships from major industry
sources
• Gained thousands of qualified registrations for the event
• Sourced content for related blog
15. Kuma Interactive
SEO & PPC Campaigns
• Managed large Pay-Per-Click campaigns on thousands of
keywords for the State of Vermont.
• Saw a 28% conversion rate increase and a 17% decrease in
cost per conversion through strategic campaign
management for the Boston Globe.
• Assisted in extensive search optimization and PPC
management for Energy Star and affiliated sites.
• Expert with Google Adwords, Google Analytics, MSN/Bing
and Yahoo! Ads (Microsoft adCenter)
16. Overboard Art, Inc.
Created E-commerce Website
• Built e-commerce
website for art
business using
Shopify CMS.
Included theme
modification, PayPal
Pro Setup, copy,
visual layout, and
product organization.
17. EnlightenNext
Social Media Consultant
• Provided key
consulting and
strategy to help
build a new
Facebook page
from zero to over
10k in less than
one year.
• Tactics included
a Facebook
essay contest,
content creation,
social ads,
welcome tab, and
more.
