Bright One Annual Report 2010

Annual Report 2010

Email: info@brightone.org.uk Twitter: twitter.com/brightonecomms Facebook: facebook.com/brightonecomms 1

Founder’s Note
If Bright One’s first year was to undertake an internship achieve our aims. PRCA On a personal note, I was
all about testing the concept with us. Campaigns such as director general, Francis delighted to be awarded the
of an organisation that used Refugee Week 2010, which Ingham said about the Young PR Professional of
PR professionals and we were delighted to work on partnership: 'Bright One is an the Year 2010, a large part
students to help charities for a second consecutive initiative we’re keen to due to what we have
meet their own PR and year. support, as not only does it achieved with Bright One so
communications needs, then help charities with their far over the past two years. I
our second year has been It truly is humbling when we communications needs, but truly appreciate each and
about making this concrete: look back at some of the also helps develop the next every single person who has
firming up our processes, more familiar charities we generation of PR contributed to Bright One’s
building up our volunteer have helped over the past professionals - the future of success and thank you all for
community, and embedding year: Amnesty International, our industry.’ your efforts . This award is
ourselves into the very fabric Centrepoint and the Social for all of us who believe in
of the PR industry. We’ve Enterprise Coalition to name Helping future professionals Bright One’s aim: to give
helped more charities, had a few. That’s not to mention get their career going was charitable organisations
more volunteers working with some of the younger but the focus at Impress London, access to valuable and
us, and completed more equally as exciting charities an event for the next affordable communications
successful campaigns for that we’ve worked with: The generation of PR resources.
organisations that really Choir With No Name and professionals, which Bright
need our help. Seeducation have bright One ran in November 2010. So what’s coming up in year
futures ahead of them. It truly was a fantastic event 3? Well, there’s lots in store
Charities such as The Pixel (or so the feedback from so stick around and I’m sure
Project, our longest running We’ve also made some attendees went…). Thanks you’ll find out.
client of nearly two years. strong partnerships in the go to Edelman and Unicorn
Volunteers such as Alisha, sector, working with fantastic Jobs for making the event
who came all the way from organisations such as the possible. Ben Matthews
Harvard University in the US PRCA and CharityComms to Founder


About Bright One

Who are we?  A volunteer-run communications agency

Who do we work with?  The third sector, including charities and social enterprises

 Charitable organisations should have access to
What do we believe in?
affordable communications resources

 We help organisations get their messages heard
What do we do?
 We provide opportunities for professionals to train and
develop skills by working for the sector
How do we do it?  We provide a full service communication consultancy and
support from a team of junior and senior professionals

What do you get?  Valuable communication expertise at low cost


2010 Clients


Case Study: Choir With No Name

What was the project? How did Bright One help?
The Choir With No Name is The Bright One team met with Marie Benton, the Choir’s
London’s choir of people who founder, to get a taste of their organisation and how they liked
have experienced to work. At a time of rapid expansion and success for the
homelessness. Founded on Choir, Bright One helped to take work off of Marie’s hands.
the premise that singing The Choir gave key dates, materials and details of
makes you feel good, spokespeople to Bright One, from which the team produced a
distracts you from all the comprehensive PR plan covering the album launch and gig
nonsense in life and helps you promotion. The team then implemented the campaign, using
to build up your confidence Bright One resources to create a targeted media list, which
and abilities, the Choir was used when contacting press around the period of the
rehearse once a week and album launch and gigs. Bright One also acted as the main
perform in London regularly. media contact, liaising with journalists so that Marie and the
Choir could concentrate on their singing.
What support did they want?
In December 2010, the Choir were launching their debut What were the results?
album and supporting Coldplay at two gigs, as well as • Media coverage on BBC News, The Guardian (Society and
perfoming their annual Halloween and Christmas gigs. Music), Evening Standard, The Independent
Both the album launch and the gigs needed promotion • Broadcast coverage including LBC and BBC Radio 5.
across a range of channels to ensure ticket and album • Coverage on over 20 blogs, including Londonist, This Is
sales, were up, supporting and raising awareness of the London, Optimist World and Brilliant Britain
Choir as they looked to expand in 2011. • Over 6,000 video views on Youtube

“I have been continually delighted by Bright One; how great to be offered such valuable support at a time
when there’s no way we could afford it. All the volunteers have put more time and passion into our project
than I believed possible and the results have been great..” - Marie Benton, Founder, Choir With No Name

Case Study: Social Enterprise Mark

What was the project? How did Bright One help?
The Social Enterprise Mark is the The strategy was to build a group of online platforms that
brand for social enterprises. The could be used to engage and activate the target audience
Mark identifies businesses that through dialogue. The aim was to create engagement and a
meet defined criteria for social large body of web content that acted as a foundation for
enterprise. The Mark offers when the Social Enterprise Mark launched. In addition, a
consumers an instantly range of social media channels were geared-up for use
recognisable logo that represents once the Mark had launched. Through this, Bright One built
enterprises working for social and strong, long term relationships by creating enjoyable
environmental aims, trading to experiences through long form content (blog posts, features
benefit people and the planet. from Mark spokespeople, Voice 2010 coverage) and short
(well-written tweets, sharing interesting and relevant content
across social media).
What support did they want?
Bright One was briefed to design a social media
campaign that would establish a strong, strategic social What were the results?
media presence for the Social Enterprise Mark. The aim • 30 pieces of online coverage of the Mark, including
of the campaign was to establish a platform for social Guardian.co.uk, Third Sector magazine and Social
media that would be a foundation for future product Enterprise Magazine
promotion. However, there was not immediately a • 1,405 Twitter followers, a 401% increase in followers
product available to hang creative ideas around, so any since Bright One joined the campaign
activity could not focus exclusively on the Mark itself. • 349 Facebook fans in two months
• 18 blog posts published over a 9 week period

“Bright One have showed patience and dependability. I think its a fantastic organisation and I've
been thrilled with the work you've done.” - Anne M ountjoy, Social Enterprise Mark Company

Impress London

The inaugural Impress London, the event for the
next generation of PR professionals, took place
on Thursday 11 November 2010.

The Edelman UK offices played host to around
70 media and comms students looking for an
insight into the industry, top tips on how to get
their career in PR going, and to network with
others interested in media and comms. Unicorn
Jobs sponsored the lunch, complete with
cupcakes for an afternoon pick me up.

You can view all the action from the day on
the Bright One Flickr photostream.


Impress London
“Thanks so much for a brilliant event! There was a
Featuring speakers from: real buzz, great people, interesting and engaging
speakers - it was fantastic!”

“It was really amazing. I learnt so much in a short space
of time. The key speakers were amazing and honest
which is good and they made us feel that we could
contact them for help later.”

“Bright One did a really good job of getting hold of
quality speakers who were really passionate about
what they spoke about and who are really clued up in
their field of interest.”

“Thank you for the event, it was by far the best career
advice session I have attended, and believe me, I
have been to many!”

“I just wanted to say that I thought it was brilliant, it
couldn't have been better organised or more
informative. I have learnt so much and I’m really
grateful so thank you!”


2010 Awards

Bright One’s founder, Ben Matthews, was awarded Young PR
Professional of the Year 2010 at the PR Week Awards. The
judges were looking for evidence of “outstanding achievement
in handling PR campaigns, showing creativity and results, as
well as the nominees ability and willingness to extend their
range of PR skills.”

The Social Enterprise Mark identifies Bright One as an
organisation trading for social purposes. Bright One also
helped launch the Mark and worked with the Social Enterprise
Coalition to develop the Mark’s online presence.

Bright One received funding support from Awards for All, a
Lottery grants scheme funding small, local community-based
projects in the UK.


Social Impact

£500,000 = FINANCIAL EQUIVALENT OF
SERVICES MADE AVAILABLE

4,500 = TOTAL VOLUNTEER HOURS
DEDICATED TO DATE
To measure Bright One’s social impact we begin by looking at how our charitable clients define their own social
impact, and then we align ourselves to those goals as closely as possible. Bright One’s clients measure their own
social impact in different ways, which Bright One works to help achieve.

Bright One measures its economic impact by calculating the amount of resource that charitable organisations have
been able to access. We’ve helped charitable organisation access over £500,000 of high quality communications
expertise to date.

Bright One also makes a social impact through its own volunteers and the benefits they get with volunteering.
Bright One volunteers get to give something back to the community, learn new skills, add to their experience,
network with other communications professionals and gain jobs in the industry. In total, over 4,500 hours of
communications expertise have been given by volunteers to charitable organisations to date.


Financial Statement

Income Statement

Service Fees £4,497
Funding / Grants / Sponsorship £10,500
Total: £14,997

Expenditure Statement

Website £558
Volunteer Expenses £5,057
Organisational Memberships £100
Insurance £440
Total: £6,055

Balance sheet (2009/10):

Income £14,997
Expenditure £ 6,055
Remaining Net Assets for 20010/11 £12,045


The Team

Management Team

Ben Matthews Laura Vergani Tania Smith Luica Mak Linda Jim Zoe Amar

Advisors

Amanda Rose Jon Penny Ruth Cattell Agnes Jumah


Ambassadors

We have the honour to have a group of inspirational and visionary industry leaders as our
ambassadors. With their support, Bright One can ensure we have access to insightful direction
and advice as we continue to grow.

Robert Philips Neville Hobson Kristin Syltevik Andrew Bloch
President and CEO Head of Social Media Managing Director Managing Director
Edelman EMEA WCG Europe Hotwire Frank PR


2010 Volunteers

As we frequently remind ourselves, Bright One would not exist without its volunteers, and we
are grateful for the dedication of the 90 volunteers who gave up their time to support us in
2010:

Zubair Ahmed, Luke Alexander, Sarah Allison, Zoe Amar, Tom Antoniw, Helen Beckett, Jeremy
Bennett, Tim Bond, Melanie Bradley, Paul Brandenburg, Deborah Burrage, Sally Chambers, Selena
Chan, Ross Chater, Tracey Chatters, Hayley Chow, Cecilia Clarke, Kate Clarkson, Abigail Colley,
Alvaro Colon, Emma Conway, Hannah Cornford, Jaz Cummins, Agnes Daloisi, Andrea Davids,
Sophie De Alberquerque, Jasdeep Deol, Gemma Dudley, Chris Elliott, Sarah Espiner, Lindsay
Freeman, Anna Funnell, Katy Galasinski, Jenna Gifford, Joe Hall, Emma Hanson, Katie Harris, Rick
Hawkins, Becky Heath, Oscar Holland, Tanya Holloway, Dan Howe, Keri Hudson, Elaina Ifill, Linda
Jim, Nicola Jones, Olivia Jones, Alexander Judd, Agnes Jumar, Gerry Kiernan, Sophie Lam, Annette
Leach, Anna Magee, Luica Mak, Luke Malcher, Emily Mathewson, Ben Matthews, Cassandra
Miners, Sarah Moffat, Devi Mohan, Helen Munro, Isabel Napier, Jennifer Nevill, Eva Novillo, Ada
Nworgu, Alison Paul, Jon Penny, Ines Quina, Alisha Ramos, Katy Robinson, Amanda Rose, Ghislain
Rubio De Teran, Corinne Scotland, Tania Smith, Rachel Steed, Emily Swanson, Vicky Taylor, Katy
Thompson, Laura Vergani, Faizel Vohra, Tazeem Weljie, Louise Wheble, Becky Whitehead, Stuart
Wragg, Helen Wurae, Lucy Yeatman, Gem Young.


Supporters

Bright One wouldn’t be able to do the work it does without the assistance of its partner
organisations. These include trade bodies, partner agencies from the industry and service
providers who give us the tools we need. If you are looking for partnership opportunities to
raise your organisation’s CSR profile and to do something for a good cause, please get in
touch using the details below.


What Next?

Get Support – Become a Client
Planning a media campaign? Want an online presence? Or wondering how to get your message
heard? Find out how Bright One can support your PR and Communications needs by vistiing our
website: www.brightone/org.uk/client-services.

Give Support – Become a Volunteer
Bright One strives to create a supportive culture where volunteers not only feel valued but also
have a sense of ownership of the team’s achievements. If you’d like to find out more about
volunteering for Bright One, take a look at our website: www.brightone.org.uk/volunteers.

Support Us – Offer Your Services
Bright One wouldn’t be able to do the work it does without the assistance of its partner
organisations. These include partner universities, agencies from the industry and service
providers who give us the tools we need. If you are looking for partnership opportunities to raise
your organisation’s CSR profile and to do something for a good cause, please get in touch using
the details below.

Donate – Fund Our Work
Bright One is in the process of establishing a donation process for supporters of Bright One. If
you would like to discuss how you can donate to Bright One in the meantime, please get in touch
using the contact details below.


Thank You

the volunteer-run comms agency for the third sector

www.brightone.org.uk


Bright One Annual Report 2010

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (6)

Destacado

Destacado (14)

Similar a Bright One Annual Report 2010

Similar a Bright One Annual Report 2010 (20)

Último

Último (20)

Bright One Annual Report 2010