Research of Disruptive Technologies to Home Insurance

1. Disruptive

3. A good hockey player plays where the
puck is. A great hockey player plays
where the puck is going to be.

4. Brand
Innovation
Tech
Innovation
Network
Innovation

5. Are we on a hamster wheel and
Need to get off?

6. Do we need to nerd up?

7. Its winter coming to insurance
as we know it!

8. Are we in Pugging
Trouble!

9. Brand
Innovation

12. On average coffees
from vice are
€3-€4.50
Customers are
dedicated to an
aspirational idea

17. According to the book Authenticity, customers
do not buy products just on price. The idea of
a real cup of coffee that's distant from the
mass manufactured Starbucks coffee is now
disrupting marketing in both food and drink.

18. This feels
very real

19. This feels
very real

21. This is a disruptive
business model
if Starbucks is
playing catch up

23. Progressive have achieved this through making the idea of
insurance simple and friendly. This shift in progressives brand
strategy has helped to dominate a large chunk of the market.

24. This was so successful that the brand has spilled over into pop
culture as people dress as Progressives mascot for Halloween.

25. Pre Credit Crunch

26. The first generation
iPhone was released
on June 29, 2007
2007
Pre Credit Crunch

27. The first generation
iPhone was released
on June 29, 2007
96% of Irish 15-35 year olds own a smart phone.
60% of smartphone users own an iPhone.
Android (36%) was the second most popular OS, followed by
Blackberry at 3%. *Thinkhouse Report
2007 2014
Post Credit Crunch

28. During the Crisis most financial
institutions were seen as ugly
and evil

29. taste in their mouths from the
crisis

30. Post Credit Crunch

31. Post Credit Crunch
Brands now want to look shiny, fresh and cute
to change the mindset of the customer!

32. Post Credit Crunch
Due to the need to rebrand quickly, several
brands have reflected the same uncreative
ideas in their campaigns. This has led to many
brands becoming interchangeable in the
customer's eyes

34. PayPal Shares Pop 8.3 Percent Following eBay
Split Valuing PayPal At More Than $50 Billion
Everybody expected PayPal (NASDAQ:PYPL) to be worth more than eBay following its split with
its parent company (NASDAQ:EBAY), but not that much. After a short period of trading on a
“when issued” basis, PayPal is now officially an independent company. On its first day of trading,
shares opened at $41.63, 8.3 percent above Friday’s last temporary closing price before its
public introduction.

35. Flo targets Millennials! She's safe, simple and easy
to understand. Why?

36. The Recession didn't just postpone financial independence for millions of young Americans.
It also changed our attitudes about what it means to be an adult.

37. In August 2010, Robin Marantz Henig observed
in New York Times Magazine that Generation Y
(the Millennials) has pushed back each of the
five milestones of adulthood: completing
school, leaving home, becoming financially
independent, marrying, and having a kid. Why
won't Millennials grow up? she wondered.
The biggest reason is they can't, according to
the Pew Research Center's fantastic new
survey "Young, Underemployed, and
Optimistic." It begins with school.
http://www.theatlantic.com/business/archive/2012/02/adulthood-delayed-
what-has-the-recession-done-to-millennials/252913/

38. The good news is that more young adults are enrolled in school than ever.
The share of 18- to 24-year-olds enrolled has increased by 50% since 1990.
That's awesome. Less awesome is that the cost of college is rising, too.
Average debt for public college
students doubled between 1996 and 2006. It's less advisable to invest in
marriage with $30,000 in student debt as a couple. "More than one-in-five
young adults ages 18 to 34 (22%) say they have postponed having a baby
because of the bad economy," Pew reported. "Roughly the same proportion
say they have postponed getting married."
http://www.theatlantic.com/business/archive/2012/02/adulthood-delayed-
what-has-the-recession-done-to-millennials/252913/

39. If school years delayed financial independence,
the Great Recession just about shattered it.
Due to economic conditions, 24% of young
adults have moved back in with their parents
for a significant period of time. "Among those
ages 25 to 29, the share moving back home
rises to 34%," Pew reports. One in three!
http://www.theatlantic.com/business/archive/2012/02/adulthood-delayed-
what-has-the-recession-done-to-millennials/252913/

40. How brands
speak to
The
customer

41. Millennials (also
known as the
Millennial
Generation or
Generation Y)

42. Brands are swinging hard to generate an
emotional response from their target
customers. Using childhood as a way to make
the customer feel safe and unintimidated

43. Most ads seem to
be set in toy
world and
nothing bad ever
happens in toy
world! Not even
a financial crisis
seemingly?

44. Most of the props
and character's
are at a early
learning level of
Design.

45. Before gender
began to
influenced how
we played to
reinforce the idea
of a simpler time.

46. But this is a trend
of recession, the
need for nostalgia
and distraction
from bad things is
in the public
psyche

47. Film
represents
Saturday
morning
cartoons

48. Video Games
are bigger
than
Hollywood

49. We have faster
access to celeb
culture. Daily Mail
Online has huge
users.

50. Celeb drama
reflecting in films

51. People use
brands to
define
themselves

52. We need to
diverge to
survive as
more enter
the market

55. Brand
Innovation
Takeaway:
we need to have a stronger identity to
engage with customers

56. Tech
Innovation

57. In the beginning we had to visit
places for good and services

58. As technology allowed us to
communicate better, goods and
services came to us

59. Meaning more and more can be
achieved with better user
experiences

63. Artificial intelligence
Zuckerberg reveals Facebook's AI
Zuck says Facebook's in the midst of building AI systems "that are better than humans at our primary senses."
They're designing one to be able to detect everything in an image or video: people, objects, animals, backgrounds
and locations, among others.
If it can understand what's in an image or video, it could, for instance, tell a blind person what it's about.
The other system they're working on focuses on language, so that it'll be able to translate speech to text and text
from one language to another, as well as answer questions in conversational lingo.
Of course, these AI systems' most obvious application is being able to surface more relevant News Feed entries
for users and giving everyone a new way to consume posts on the site.

64. Artificial intelligence
Snips Grabs $6.3 Million To Add An Artificial Intelligence Layer To Your Phone
French startup Snips just raised $6.3 million (€5.6 million) in a seed round led by The Hive, with participation from
Eniac Ventures, 500 startups, Brent Hoberman, Xavier Niel and Bpifrance. The company wants to add some sort of
artificial intelligence layer on top of your smartphone so that you can use your phone more efficiently.
In pragmatical terms, Snips will release in the near future a new Android home screen as well as an iPhone app so
that it can show you relevant information and apps when and where you need them. In many ways, this pitch is
very reminiscent of smart Android home screen startups, such as EverythingMe. The iOS app might just be an
intelligent app launcher.
http://techcrunch.com/2015/06/26/snips-grabs-6-3-million-to-add-an-artificial-
intelligence-layer-to-your-phone/#.lfbegm:avYL

65. Snips has been around for a while, focusing on smart data analysis
with a lot of data scientists and PhDs working for the company.
The team didn’t have a product or business model in mind. It
experimented for a while, launching projects around smart cities,
such as Tranquilien, a service that predicts how busy your train is
going to be, or a smart empty parking spot prediction service.
http://techcrunch.com/2015/06/26/snips-grabs-6-3-million-to-add-an-artificial-
intelligence-layer-to-your-phone/#.lfbegm:avYL

66. What the flip does A.I. have to
do with Insurance?

67. Dungeons and Dragons, Insurance and
Artificial intelligence

68. Dungeon Master & Insurance
Company
A Dungeon master controls
the game. He has rule books
for every event he can think
of, within reason. He says
what's with the rules of the
game and not. He can reward
the players ability

69. The little castle is not for show, its called a DM screen. He can hide
behind that to tweak the game for each event. We need to keep the
game flowing and to cover his human errors, bad dice rolls. Much like
our call center he may not always have the right info in front of him so
he need to hide.

70. By 2005 his job can be done by an AI.
The AI will be able to react faster, give better feedback, call up
information faster.

71. The Director, sometimes referred to as the AI Director, or simply as AID is the artificial
intelligence of Left 4 Dead that features a dynamic system for game dramatics, pacing, and
difficulty.
Instead of set spawn points for enemies, the Director places enemies in varying positions
and numbers based upon each player's current situation, status, skill, and location, creating
a new experience for each play-through. The Director also creates mood and tension with
emotional cues such as visual effects, dynamic music and character communication.
Moreover, the Director is responsible for spawning additional health, ammo, weapons, and
Special Infected, like the Witch or the Tank.
It should be noted that there is another Director in the game, which controls the music on
a per-player scale, called the Music Director. This article will only deal with the main one,
the Director in charge of spawning enemies and items.
The Director

72. On the most basic term,
Insurance will move to an AI
in the next 15-25 years.
Being able to track all your
information through devices,
calculate problems before
they happen thus reducing
the need for our Dungeon
Master/ Insurance Company
we know today.

73. Thanks to google maps my
car will slow down for
me. This if I am driving
my car. Black spots will
generate from all the
data returning from
each car accident. ( If
self driving cars crash?)

74. Insurance today Insurance 2025

75. Tech
Innovation
Takeaway:
Machine learning will help
overcome the old models

76. Business
Model
Innovation

77. Sponsored
Events

78. US Startups

79. Tech Entrepreneurs are
like Vikings!
The will go from village
to village burning
down industry
standards if there is
Gold to be had

80. Vehicle insurance is more
attractive as it’s a need
not a want. Depending on
how Apple positions the
space they may allow
startups to enter the market
through Apps
It’s a space that insurance
needs to quickly innovate
Only barrier is legislation

81. Home insurance already
has innovation with
the nest.
Home insurance is a
nice point of entry
as anyone with
intelligent devices
are early adaptors.

82. But more
important
It may come from
somewhere
we lest
expect!

83. Gadget insurance is going to become more and more important in the future.
It can be the tool for early adoption, education and to begin the first step into
moving Axa into the internet of things.
Bit like the €5 top ups that converted early mobile phone users

86. £1000£600£400£100

87. £1000£600£400£100

88. £300
Feedback loop

89. Feedback loop
£50

90. £50
Feedback loop

91. Smart
devices
Home
owners
Vehicle
owners
Business
owners
You don’t need
insurance ever
again just a
membership to
the service.
Saves you time,
money and
worry
Google
Apple
Nest
Other smart
tech platforms
Early waring AI
system
Payment for membership.Cost of developing the system
Our
intelligence
system
removes
worry
Dev team

92. Who is going to dominate this space

93. Who is going to dominate this space

94. Who is going to dominate this space

96. Who is going to dominate this space

97. Apple was working on a project that would
"give Tesla a run for its money

98. Financial Times and other media sources speculated that Apple was perhaps developing an
advanced software platform to build upon what it introduced with CarPlay because a full-on car
project sounded unbelievable, but just hours later, The Wall Street Journal launched a figurative
bomb. Apple is indeed working on creating an electric vehicle, said the site, a project that it
started exploring last year.

99. Takeaway:
Big data from new technologies collecting together
Business
Model
Innovation

100. Brand
Innovation
Tech
Innovation
Business
Model
Innovation
Brand position
is vital for
the future
engagement
with customers
Better AI will
allow us to
better track
customers
New technology
and Competitors
using data
collection
to develop
new ways
of assess
customers