1. Chanel S.A
By: Ng Ka Long @ Business
D

2.  Let people know about how a high-end fashion brand established
 Shows how a old brand still survive today
 Explore the core values of the company
 Stem out the brand’s speciality in the luxury fashion market

3. Karl Lagerfeld is hired as the
Founded Nazi affiliation chief designer for Chanel
1909/1910 1930s-50s 1983
1920s 1925 1950s – 1970s 2008
Chanel Perfume CC trademarks Chanel’s come back Mobile Art Tour
recognized

4. Name: Garbiella Bonheur Chanel
Born: 19 August 1883, in Saumur, France
Died: 10 January 1971 (aged 87)
Motherland: France
First milliner shop: 1920 in Paris
Marriage status: Single
Her favourite man: Duchesses of Westminster
There have been several Duchesses of Westminster.
There is only one Chanel.”

5. February 24, 1925
Trademark registered at the United States Patent
and Trademark Office (USPTO).
The typeset logo – Chanel.
The unique interlocking CC logo.
The Chanel No.5 perfume logo is
registered at the USPTO in July
20, 1926.

6. Number of stores: About 200 boutiques worldwide
Sales: £1,301.2m
Employees: 1220
Chief designer: Karl Lagerfeld (since 1983)
Small document of Karl Lagerfeld
Nationality: German
Born: September 10, 1933 (aged76)
Jobs: Currently designs for his own label,
Chanel and furs for Fendi of Italy
Achievements to Chanel: Established a younger line
(shorter cuts and eye capturing design)

7.  To celebrate the 50th anniversary of
Coco Chanel’s iconic 2.55 quilted
leather handbag
 A worldwide tour included Hong Kong,
Tokyo, New York, Moscow,
(London and Pairs)

8.  Revolutionized haute couture fashion (which means custom-fitted
clothing)
 Brought fashion business in to part of “society”
 Designs are back to basics – elegance, class and originality
 Beauty is about presenting yourself to garner respect from others

9. Chanel
Fragrance & Fine Jewelry
Fashion Beauty & Watches
Fashion & Jewelry &
Fragrance Makeup Skincare
Accessories Watches

10. Items included:
◊Custom-fitted clothing
◊Leather goods
◊- Eg. 2.55 quilted leather handbag
◊Jewels
◊Shoes
◊Eyewear
Features of products:
◊Elegant
◊Classy
◊Simple style
◊Unique cutting

11.  Nº5
- most famous perfumes
- released since mid 1922
 CHANCE
 ALLURE

12. 1987 First Chanel watch –
“Premiere”
Chanel J12 watches
2000 line was introduced
Fine Jewelry watch equipped with the
2005
tourbillion

13. Strength Weakness
•Luxury quality •High price
•Unique •Rising cost of production
•Classy
Opportunity Threat
•New markets •Chanel counterfeit
•New products •Facing strong competitions

14. Brand value ($m)
2009
2008
2007
Brand value ($m)
2006
2005
2004
0 1000 2000 3000 4000 5000 6000 7000

15. Global brands ranking 2009
 Gucci
Brand name, ranking
 Prada
5, 87
 LVMH 4, 70
 HERMES 3, 60
2, 41
1, 16
0 1 2 3 4 5 6

16.  http://en.wikipedia.org/wiki/Coco_Chanel
 http://www.famous-women-and-beauty.com/coco-chanel-biography.html
 http://ezinearticles.com/?Coco-Chanel-Fashion-House-History-Of-The-Fashion-House-That-Has-Never-Looked-
Back&id=427322
 http://www.evancarmichael.com/Famous-Entrepreneurs/631/Taking-Haute-Couture-to-New-Heights-How-Chanel-
Achieved-Success.html
 http://www.yournewfragrance.com/Chanel-s/1933.htm
 http://www.answers.com/topic/chanel-s-a
 http://www.linkedin.com/companies/chanel
 http://biz.yahoo.com/ic/93/93472.html
 http://www.fundinguniverse.com/company-histories/Chanel-SA-Company-History.html
 http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=5490782
 http://www.hoovers.com/chanel/--ID__93472--/freeuk-co-factsheet.xhtml
 http://www.chanel-mobileart.com/
 http://www.vogue.co.uk/news/daily/081222-chanel-pulls-mobile-art-project.aspx
 http://www.artinfo.com/news/story/28615/chanel-mobile-art-lands-in-new-york/
 http://www.articlesbase.com/fashion-articles/brand-features-of-chanel-handbags-543765.html#axzz0ly5aSNjw
 http://www.independent.co.uk/news/people/profiles/the-chanel-no-5-story-961226.html