Speakers: Kelly Hughes and Trevor Benson Session: Taking Stock: Developing a Recipe for Ontario Food Culture in Foodservice

1. Taking Stock: Developing Your
Recipe for Ontario Food
Culture
Kelly Hughes
Trevor Benson
The Greenbelt Fund
Education and Outreach Specialist
Regional Food Grant Program
Ontario Culinary Tourism Alliance
Feast ON Program Coordinator
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2. success
[səkˈsɛs] n
• the favourable outcome of something attempted
• the attainment of wealth, fame, etc.
• an action, performance, etc., that is characterized
by success
• a person or thing that is successful
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3. you like what you do
success
you invest in it
comes when you…
you believe in it
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4. Make
buying/
dining ON
easy
Support
ON
culinary
identity
Celebrate
champions
Raise
awareness
Ontario
Success
Join the
Movement
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5. Developing a successful recipe for Ontario Food
Culture…You have decided to:
Source from Ontario farms and producers
Promote Ontario food in your establishment
Share your successes (and challenges)
Measure your gains
Engage your staff at every level
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6. Developing a successful recipe for Ontario Food
Culture…You have decided to:
To procure Ontario food and beverages
To track and trace Ontario food and beverage purchases
To identify Ontario food and beverage on menus
To develop Ontario’s culinary identity
To educate the public about Ontario’s food and beverage
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7. make it happen
embed it
experience it
measure it
message it
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8. embed it!
Get Ontario Food into your automatic brain, your day-to-day
operations, your ways of doing business…How?
Develop an ON food policy
Post your values statement in
your kitchen
Include ON food in
your RFPs
Write a food charter
Make ON food your
brand
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9. embed it!
Get Ontario Food into your automatic brain, your day-to-day
operations, your ways of doing business…How?
Procurement
Develop an ON-first
procurement policy
Train your staff about
ON food
Write ON food into your
mission statement
Recognize ON food
on your menus
Make ON food part of
your brand
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10. make it happen
embed it
experience it
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11. experience
it!
Beyond the kitchen (or boardroom) you have to see, taste,
and smell Ontario food, direct from the source
Market tour
Lunch and learns
Kitchen tour
Farmer invite
Team-building
Film screening
Ontario staff lunch
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12. experience
it!
Beyond the kitchen (or boardroom) you have to see, taste,
and smell Ontario food, direct from the source
Partnerships
• Programs & initiatives that encourage
and champions best practices
Participation
• At community level and with food
system players and stakeholders
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13. make it happen
embed it
experience it
measure it
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14. measure it!
It’s one thing to do it and to sell it, but the returns must be
measured to make it sustainable
Surveys
Business
Purchases
Analytics
Software
SKUs
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15. measure it!
It’s one thing to do it and to sell it, but the returns must be
measured to make it sustainable
Track
Champion
Identify
Measure
Request
Develop
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16. make it happen
embed it
experience it
measure it
message it
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17. message it!
Whether it’s through branding, Facebook, or a well-timed
Tweet, sharing your winning recipe is as important as
making it
Radio
Blog
Photos
Advertising
Marketing
Infographic
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18. message it!
Whether it’s through branding, Facebook, or a well-timed
Tweet, sharing your winning recipe is as important as
making it
Buzz
Virality
Network
Share
Invite
Create
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19. Panel Discussion
Ruth Klahsen
Jeff Crump
MONFORTE
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20. Thank You
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