Erica Wolfe Murray, Founder Lola Media

1. MAKING MORE WITH WHAT YOU OWN
Erica Wolfe-Murray of Lola Media Ltd
Bristol Media :Vision 2016
2016 Lola Media Ltd

2. The Innovation Studio
We break the rules around IP and Business Models
We create new revenue streams out of the assets you own
We help you build a resilient, IP owning, exciting business
We have worked with over 130+ creative, media and tech companies

3. 2016 Lola Media Ltd

4. 2016 Lola Media Ltd

5. Exported globally and drives value for large corporations
BUT
UK Creative Industries = Original, dynamic and mould breaking
Creative Businesses tend to focus most time on client’s projects
They raise the client’s share value rather than their own

6. We have built a Growth School Tool Box, that we will be showing you a
preview of today…
CHALLENGE the thinking behind why this is
Harness the creative drive into your business whilst not detracting from
external output
Growth School explores existing business models
Finds where current value sits
Shows you how to make the most of owned & potential IP to deliver new
independent revenue streams.

7. Companies no longer depend on the ‘work for hire’ model
Create different, resilient (and far more exciting) revenue streams that drive profit
You don’t need more money
You don’t need more clients
You need to discover, understand and exploit the true potential of the assets you own

8. 2015 Lola Media Ltd
TOOL BOX

9. 1. UNDERSTANDING IP
IP enables you to ‘earn recognition or financial benefit from what you
invent or create’
- Copyright
- Trade Mark
- Design Rights
- Patent

10. RECOGNISE & MAP WHAT
YOUR ASSETS REALLY ARE
2.
- Often not obvious to you
- Can span a wide variety of areas
- Go back through your working life
- Not necessarily a ‘whole’ - can be elements
- May not be part of your core offer

11. LINKED THINKING3.
Are there overlaps between:
- what you do for one client with another client?
- clients’ end users
- your creative solutions across different sectors

12. UNPICK OTHER BUSINESS MODELS4.
Discover other Industries’ Business Models
Can you adapt & apply them to your Business?
‘To deliver innovation in times of rapid change, you must collaborate
with people who are not like you.’
John Seely Brown
Deloittes Centre for the Edge

13. PROCESS MAPPING5.
What is hidden in your processes?
Map how you: - work
- create
- problem solve
- handle clients
- use knowledge

14. WHAT CANYOU CREATE FROM
WHATYOU ALREADY ‘SELL’?
6.
Product
Service
Knowledge
Intell/Data
Customer/Client

15. SERVICE
Product
Knowledge Intell/Data
Customer
/
Client

16. Start with a client, or a sector that you know well
Service ProductKnowledge Intell/Data
Customer
/
Client

17. For example:
Service
Business
ProductKnowledge Intell/Data
Customer
/
Client
Mass
Participation
Event Management
How to run
mass events
Volunteer
Database
Volunteers
Participants &
Industry CPD
H&S
OnlineTraining
Programme
New revenues coming
from competitors
Road Safety
Negotiating with
local authorities
Organisation
of volunteers
Police &
Emergency
Services
Fundraisers
for Charities

18. UNDERSTAND WHERE AN
IDEA HAS TRUEVALUE
7.
Explore & understand where an idea/model has true value
local regional national
inter
national

19. local
regional
national
international
frequency
price
£
££££
++++ +

20. This tool box will not only identify easy wins but look at the long term gains
if you invest time (not necessarily money) into creating more internal
growth.
SUMMARY
1. Understand IP
2. Recognise and Map Assets
3. Link your thinking
4. Unpick other Business Models
5. Map your Process
6. Create from existing Assets
7. Identify where trueValue sits

21. • Intensive 2-day programme : Bristol or London
• Limited numbers
• Develop your own internal growth
• Change your mindset, change your business model
• Understand how to build and own IP
• Learn how to innovate in your company
www.growthschool.co.uk

22. 2015 Lola Media Ltd
For further information please get in touch at erica@lola-media.co.uk or faye@lola-media.co.uk
Thank you