This document discusses 5 trends for social media in 2016. It notes that messaging apps like WhatsApp and Facebook Messenger are becoming more popular than social networks for messaging. It highlights that Generation K, those under 24, primarily use YouTube, Snapchat, Facebook and Instagram and prefer visual, short form content. It also discusses issues with "Badvertising" where cheap social ads can damage brands. Finally, it recommends companies innovate by focusing 90% on core social networks, 9% on new ideas, and 1% on high-risk innovations.

1. Trends for 2016
5 waves of innovation in social media
Drew Benvie, Battenhall
@drewb
@battenhall @drewb@battenhall @drewb

2. @drewb@battenhall
INTRODUCTIONS
Origins of social media for business communications

3. @drewb@battenhall
SOCIAL MEDIA LANDSCAPE TODAY
Battenhall.net/monthly - May 2016

4. @drewb@battenhall
POWER SHIFTS IN SOCIAL

5. @drewb@battenhall
THE LOST AUDIENCE
• WhatsApp and FB Messenger are top dogs
• Messaging apps accounts for 30% of web usage
• Snapchat accounts for 75% of UK messaging data
• 10 billion Snapchats are viewed every day
• More WhatsApps are sent than SMS + Tweets
• WhatsApp is 3x larger than Twitter or Instagram

6. @drewb@battenhall
WHY DON’T PEOPLE REPLY TO MY TWEETS?
…or see my posts on Facebook?

7. 5 trends for the year ahead

8. @drewb@battenhall
1. Vlogging

9. @drewb@battenhall
2. Generation K
• The screenagers: YouTube,
Snapchat, Facebook and
Instagram are the key social
networks for under-24s.
• Snapchat has become THE news
channel for teens, who still use
Facebook but not in the same
way – it has become a
messaging system.
• Campaigns must be visual and
short to engage this market.
• Be faithful to your brand, don’t
patronise.

10. @drewb@battenhall
3. Badvertising
• Social ads are cheaper than ever.
• Buying your way into a new audience on social
media is causing brand damage and a new kind
of headache
• In the new social world, ads are evolving faster
than brands can evolve. Know your
demographic
• Work with community managers to deliver
content that is tailored to that audience
• Don’t take short cuts and reuse creative from an
offline campaign

11. @drewb@battenhall
4. Antisocial
• WhatsApp and WeChat are bigger than
Twitter, Instagram and LinkedIn
• WeChat’s dominance in China over
Sina Weibo
• More pics & video is sent over
SnapChat daily than Facebook,
Instagram and Flickr put together
• Firechat is a top 10 messaging app in
The Phillipines, Mexico, Norway,
Australia and more

12. @drewb@battenhall
New in April 2016, launched by former Twitter product boss, it’s like Twitter / forums
without the trolls. Anyone can watch, only invited people can contribute.
Talkshow

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5. The social CEO (and all of us)

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Twitter and the FTSE 100
We started tracking the FTSE 100 in April 2013
3 3 years of data and our third annual report – battenhall.net/ftse100

15. @drewb@battenhall
Getting fit for the year ahead
What you will need:
1. More kit: smartphones, data plans and editing
2. More time than you think: time set out daily to
create content
3. Bespoke measurement dashboards
4. Innovate 1:9:90

16. @drewb@battenhall
Innovating with 1:9:90
• Spend 90% of your time in social media on
your ‘big bets’ ie internal social networks,
Facebook and Twitter
• Spend 9% of your time on innovations
• 1% of time should focus on ‘moon shots’ – the
work that pushes boundaries and turns heads
• The impact of Generation K: the Screenagers

17. Thank you
@battenhall @drewb@battenhall @drewb