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F resh   I nnovative   A rtistic  T ransportation Ciara Stanton, Lucy Figueroa ,Brittany Burzawa
[object Object],[object Object],[object Object],[object Object],Fun Facts About Fiat
WHAT PEOPLE ARE SAYING “ Saw my 500 at the San Diego Auto show, It's like a beautiful Italian purse, on wheels! “  -Marne Carnell “ Picked up my 500 Saturday! I love it!! The only thing I can say is this car is awsome! We picked up my in-laws and the 4 of us were comfortable in the car. Looks small outside but has a large inside for such a little car.” -Buffy Balogh “ I have a fully loaded lounge with the luxury leather seat package. The seats are very much worth the upgrade. My friends who drive luxury vehicles like BMWs and Jags were impressed with the seats, leather and look of the fully loaded lounge. It really is just a small, adorable luxury vehicle.” –Girl in the Glass City
[object Object],SITUATION ANALYSIS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TARGET AUDIENCE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],GOALS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OBJECTIVES
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],STRATEGIES
[object Object],[object Object],[object Object],[object Object],[object Object],Creative Capital
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TACTICS
[object Object],[object Object],[object Object],[object Object],TACTICS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TACTICS
[object Object],[object Object],[object Object],[object Object],[object Object],TACTICS
Kat Von D  Pharell
TIMELINE
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],EVALUATION

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Fiat500

  • 1. F resh I nnovative A rtistic T ransportation Ciara Stanton, Lucy Figueroa ,Brittany Burzawa
  • 2.
  • 3. WHAT PEOPLE ARE SAYING “ Saw my 500 at the San Diego Auto show, It's like a beautiful Italian purse, on wheels! “ -Marne Carnell “ Picked up my 500 Saturday! I love it!! The only thing I can say is this car is awsome! We picked up my in-laws and the 4 of us were comfortable in the car. Looks small outside but has a large inside for such a little car.” -Buffy Balogh “ I have a fully loaded lounge with the luxury leather seat package. The seats are very much worth the upgrade. My friends who drive luxury vehicles like BMWs and Jags were impressed with the seats, leather and look of the fully loaded lounge. It really is just a small, adorable luxury vehicle.” –Girl in the Glass City
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Kat Von D Pharell
  • 16.