As senior tech leaders, we often fall prey to thinking that a “good idea” and logical case is sufficient to get the desired response and result. We might be trying to get our CEO on-board with investment in a new technology or a rearchitecture effort, or we might want culture or process changes by our team. Our “good idea” is simply the beginning. An idea must be communicated; a case must be made; and ultimately other people must be persuaded to get onboard.
Michael Carducci brings a fascinating background to this webinar. He’s a technologist and regularly works to help senior leaders improve their results. He’s also a professional mentalist and has been a student of psychology, human behavior and the principles of influence for nearly two decades.
CTO Universe Leadership Series: The Six Principles of Persuasion
1. The Six Principles of Persuasion
Michael Carducci Brittany Shear
With: Moderated by:
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3. About The Speaker
Michael Carducci is a problem-solving software engineer, entrepreneur, entertainer and speaker with a reputation for
doing the impossible. Over the past two decades, he has gained experience and insights from a variety of roles
spanning the full project life-cycle and numerous technologies. Michael is particularly experienced in web technologies
and building high performance databases. In addition to his experience in the technology industry, Michael has earned
equal recognition and renown as an award-winning professional magician and mentalist. This pursuit has earned him a
unique perspective on problem solving, human psychology, and communication.
When not on the road speaking, coaching, or performing, Michael can be found exploring the mountains of Colorado
on two wheels, jumping out of perfectly good airplanes, or deep under water exploring shipwrecks and reefs.
About The Moderator
Brittany went to Emmanuel College, where she majored in Writing, Editing, and Publishing and minored in Marketing,
Psychology, and Communications. She now works with Aggregage as an assistant editor and webinar host on sites
including CTO Universe, Product Management Today, and Connected Health Pulse.
4. 4
The Six Principles of
Persuasion
Presented By
Michael Carducci
@MichaelCarducci
michael@nofluffjuststuff.com
7. “15% of one’s financial success is due to one’s
technical knowledge, and 85% is due to human
engineering and the ability to lead people”
Carnegie Institute
12. Make Your
Case
Optimally
• Given two options should you present the more costly
or less costly first?
• Is it better to tell management what they will save or
what they will lose?
• If you have a new piece of information, when should
you mention it is new?
• If your idea has both strengths and weaknesses, when
should you present the weaknesses?
• If someone praises you, what is the most effective thing
you can do after you have said “Thank you”
• If you want someone to cooperate with you, what is the
single most productive thing you can do before you try
to influence them?
86. Make Your
Case
Optimally
• Given two options should you present the more costly
or less costly first?
• Is it better to tell management what they will save or
what they will lose?
• If you have a new piece of information, when should
you mention it is new?
• If your idea has both strengths and weaknesses, when
should you present the weaknesses?
• If someone praises you, what is the most effective thing
you can do after you have said “Thank you”
• If you want someone to cooperate with you, what is the
single most productive thing you can do before you try
to influence them?
