Brand Statement

1. My Personal Career
Journey
By: Brittney K. Moseley
02.01.2020

2. My Goals &
Aspirations…
As I become successful in the near future, I want to open my
own Digital Marketing company.
There would be many different companies that would request
my services or partner with me.
In order to get there, I want to go back to school to receive my
degree in Business.
I want to work towards promoting & expanding my makeup
company across the US.

3. 2014:
Started
doing makeup
2016:
Charged
My first client
2017:
Created my
business & business
cards
2018:
New job at
Wells Fargo
2019:
Enrolled
into marketing
classes with
Full Sail
My Career Timeline

4. My Hero’s Journey
The beginning of my journey started when I
taught myself how to do makeup.
I was super excited to get my first customer, but I
was nervous at the same time.
It was my first time doing makeup on another
person’s face instead of my own.
I ended up having her as one of my loyal clients
because she liked my prices and my work. That
was the first step to me crafting my work, as it
showed my advance in professionalism.

5. My Archetype
I would best describe myself as the “Creator”, because of my
passion for art, and my desire to learn different things.
I have many creative talents, and I love being innovative.
My craft is not just in makeup: I am an expert at drawing, I enjoy
singing, and my mind is always thinking of ways to invent
something. These are the same qualities that the Creator
portrays.

6. My Personal Brand
“Mogul Media - Marketing Solutions” grabs the attention
of business owners from all areas of expertise.
The logo is centered in the middle to focus on the name
of my brand. The background is also simple, directing
the viewers to the text.
The font is in bold black letters because I want people
to focus on the name of my company, and remember it.
The colors are teal, yellow, and red, to pop and give a
bit of brightness to my logo.
The colors are subtle, but noticeable to the people. The
cassette tape at the top represents a string of non-stop
ideas, and creativity. I want to pull in people who have
unique designs and beliefs.

7. –Brittney K. Moseley
“I’m a role-model that helps businesses become
inventive & while create new ideas to stand out from
others.”
My Personal Brand
Statement

8. Why I Chose Full Sail
University
I’ve done research on Full Sail in the past and this school is known for their
arts.
Marketing is used for every business or company and is used to help promote
the company’s brand.
I noticed that Full Sail offered the Sports Marketing & Media degree, and I was
ready to go back to school.
Having professional experience in marketing will allow me grow my makeup
business.
I love sports also, which is why this major will help me become prosperous in
the future.

9. I feel that I am at the climax of my career, and
moving in the right direction.
Attending Full Sail is the peak, and I am
‘crossing the threshold’ of my career journey.
I have a lot to work on, but I am working
towards a great personal brand.