Integrated marketing campaign
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This is an integrated marketing campaign that I did for my Entertainment Business Marketing and Strategic Planning class.
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Integrated marketing campaign
- 1. Sound Network Friday, March 11, 2011
- 2. Problem? No More Music Friday, March 11, 2011
- 3. YouTube Sound Network Friday, March 11, 2011
- 4. YouTube Sound Network Launch Party: April 15, 2011 Friday, March 11, 2011
- 5. Tickets: $150, $300 Capacity: 20,000 people Friday, March 11, 2011
- 6. Hosts from each YouTube Sound Network Live Stream from Show will be the red carpet correspondents Friday, March 11, 2011
- 7. Then comes the live show... Friday, March 11, 2011
- 8. Lady Gaga Friday, March 11, 2011
- 9. Taylor Swift Friday, March 11, 2011
- 10. Justin Bieber Friday, March 11, 2011
- 11. Eminem Friday, March 11, 2011
- 12. Nicki Minaj Friday, March 11, 2011
- 13. Ranked 3rd 4th most most visited site searched of 2010 term 200 million views a day on mobile app Averages about (as of January 2 billion views a day on 12,2011) videos Friday, March 11, 2011
- 14. External Factors Friday, March 11, 2011
- 15. Friday, March 11, 2011
- 16. Trends Friday, March 11, 2011
- 17. petiti on... Com Friday, March 11, 2011
- 18. Friday, March 11, 2011
- 19. Friday, March 11, 2011
- 20. Friday, March 11, 2011
- 21. Target Market 18-25 13-24 year olds spend 16.7 hours a week online Only spend 13.6 hours a week watching television Friday, March 11, 2011
- 22. To have at least To have at least 50,000 thumbs 1/2 registered or likes on YouTube users YouTube viewing the launch Friday, March 11, 2011
- 23. Friday, March 11, 2011
- 24. Advertising Objectives Friday, March 11, 2011
- 25. Featured articles in..... Friday, March 11, 2011
- 26. Featured and Interviewed on... Friday, March 11, 2011
- 27. 1,000,000 subscribers Friday, March 11, 2011
- 28. Friday, March 11, 2011 February 2011
- 29. Friday, March 11, 2011
- 30. Friday, March 11, 2011
- 31. Budget Marketing for YouTube net YouTube Sound revenue: Net work: $945,000,000 $11,812,500 Amount used: $4,500,490 Friday, March 11, 2011
- 32. TV Print Internet Outdoor 0.9% 16.7% 15.8% 66.7% Friday, March 11, 2011
- 33. 30 second commercial= $3,000,000 66.6% Friday, March 11, 2011
- 34. Internet: 16.6% Amount used: $750,000 Friday, March 11, 2011
- 35. $0.88 per click, People between the ages $100 per day of 14-25 make up 40% of Facebook users 3 months $400,000 Fan Page= free Friday, March 11, 2011
- 36. Friday, March 11, 2011
- 37. Channel ads begin in March Ads for the live stream will begin in April Friday, March 11, 2011
- 38. $1.00 per click 3 months $350,000 Friday, March 11, 2011
- 39. Print: Amount used: 15.8% $710,490 Friday, March 11, 2011
- 40. Full page ad 3 months: $548,310 Friday, March 11, 2011
- 41. 3 months: 26.95% of readers are between 18-24 Friday, March 11, 2011
- 42. Outdoor: .9% Amount used: $40,000 Friday, March 11, 2011
- 43. 2 billboards in West Hollywood: $20,000 for two months Friday, March 11, 2011
- 44. Public Relations Friday, March 11, 2011
- 45. Focus Group Friday, March 11, 2011
- 46. Street Teamers Friday, March 11, 2011
- 47. Blog posts on... Friday, March 11, 2011
- 48. Contests Friday, March 11, 2011
- 49. Coming April 2011 YouTube Sound Network featuring Lady Gaga Friday, March 11, 2011