Most people spend between £30-50 on perfume, with the main consumers being women and men aged 18-30. "Channel Chance" is popular among women while "Paco Rabanne 1 million" is popular among men. Respondents generally liked the product name "Last Chance" and brand name "D-Day", and preferred to purchase perfume from Boots. They favored the design of model 3 in the survey.